PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY AGE GROUP • Segmentation by age group • Comparison by age group • Global educational toys market in 0-4 years age group – Market size and forecast 2017-2022 • Global educational toys market in 4-8 years age group – Market size and forecast 2017-2022 • Global educational toys market in above 8 years age group – Market size and forecast 2017-2022 • Market opportunity by age group PART 08: MARKET SEGMENTATION BY PRODUCT • Segmentation by product • Comparison by product • Global academic educational toys market – Market size and forecast 2017-2022 • Global cognitive educational toys market – Market size and forecast 2017-2022 • Global motor skills educational toys market – Market size and forecast 2017-2022 • Global educational toys market by other toys – Market size and forecast 2017-2022 • Market opportunity by product PART 09: CUSTOMER LANDSCAPE PART 10: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Educational toys market in Americas – Market size and forecast 2017-2022 • Educational toys market in APAC – Market size and forecast 2017-2022 • Educational toys market in EMEA – Market size and forecast 2017-2022 • Key leading countries • US • UK • Germany • China • India • Canada • Market opportunity PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Rise in green toys • Emergence of 3D printing in toy manufacturing • Increased emphasis on STREAM toys PART 14: VENDOR LANDSCAPE • Overview • Landscape disruption PART 15: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Engino.net • Hasbro • LEGO Group • Learning Resources • Mattel • MindWare • MAIER Group (Ravensburger) • VTech Holdings PART 16: APPENDIX • List of abbreviations Exhibit 01: Parent market Exhibit 02: Global education market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global educational toys market– Market size and forecast 2017-2022 ($ bn) Exhibit 09: Global educational toys market – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Global educational toys market by age group – Market share 2017-2022 (%) Exhibit 19: Comparison by age group Exhibit 20: Global educational toys market in 0-4 years age group – Market size and forecast 2017-2022 ($ bn) Exhibit 21: Global educational toys market in 0-4 years age group – Year-over-year growth 2018-2022 (%) Exhibit 22: Global educational toys market in 4-8 years age group – Market size and forecast 2017-2022 ($ bn) Exhibit 23: Global educational toys market in 4-8 years age group – Year-over-year growth 2018-2022 (%) Exhibit 24: Global educational toys market in above 8 years age group – Market size and forecast 2017-2022 ($ bn) Exhibit 25: Global educational toys market in above 8 years age group – Year-over-year growth 2018-2022 (%) Exhibit 26: Market opportunity by age group Exhibit 27: Global educational toys market by product- Market share 2017-2022 (%) Exhibit 28: Comparison by product Exhibit 29: Global academic educational toys market – Market size and forecast 2017-2022 ($ bn) Exhibit 30: Global academic educational toys market – Year-over-year growth 2018-2022 (%) Exhibit 31: Global cognitive educational toys market – Market size and forecast 2017-2022 ($ bn) Exhibit 32: Global cognitive educational toys market – Year-over-year growth 2018-2022 (%) Exhibit 33: Global motor skills educational toys market – Market size and forecast 2017-2022 ($ bn) Exhibit 34: Global motor skills educational toys market – Year-over-year growth 2018-2022 (%) Exhibit 35: Global educational toys market by other toys – Market size and forecast 2017-2022 ($ bn) Exhibit 36: Global educational toys market by other toys – Year-over-year growth 2018-2022 (%) Exhibit 37: Market opportunity by product Exhibit 38: Customer landscape Exhibit 39: Global educational toys market – Market share by geography 2017-2022 (%) Exhibit 40: Regional comparison Exhibit 41: Educational toys market in Americas – Market size and forecast 2017-2022 ($ bn) Exhibit 42: Educational toys market in Americas – Year-over-year growth 2018-2022 (%) Exhibit 43: Educational toys market in APAC – Market size and forecast 2017-2022 ($ bn) Exhibit 44: Educational toys market in APAC – Year-over-year growth 2018-2022 (%) Exhibit 45: Educational toys market in EMEA – Market size and forecast 2017-2022 ($ bn) Exhibit 46: Educational toys market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 47: Key leading countries Exhibit 48: Market opportunity Exhibit 49: Vendor landscape Exhibit 50: Landscape disruption Exhibit 51: Vendors covered Exhibit 52: Vendor classification Exhibit 53: Market positioning of vendors Exhibit 54: Engino.net: Overview Exhibit 55: Engino.net – Business segments Exhibit 56: Engino.net – Organizational developments Exhibit 57: Engino.net – Key offerings Exhibit 58: Hasbro: Overview Exhibit 59: Hasbro – Business segments Exhibit 60: Hasbro – Organizational developments Exhibit 61: Hasbro – Geographic focus Exhibit 62: Hasbro – Segment focus Exhibit 63: Hasbro – Key offerings Exhibit 64: LEGO Group: Overview Exhibit 65: LEGO Group – Business segments Exhibit 66: LEGO Group – Organizational developments Exhibit 67: LEGO Group – Key offerings Exhibit 68: Learning Resources: Overview Exhibit 69: Learning Resources – Business segments Exhibit 70: Learning Resources – Organizational developments Exhibit 71: Learning Resources – Key offerings Exhibit 72: Mattel: Overview Exhibit 73: Mattel – Business segments Exhibit 74: Mattel – Organizational developments Exhibit 75: Mattel -Geographic focus Exhibit 76: Mattel – Segment focus Exhibit 77: Mattel– Key offerings Exhibit 78: MindWare: Overview Exhibit 79: MindWare– Business segments Exhibit 80: MindWare – Organizational developments Exhibit 81: MindWare – Key offerings Exhibit 82: MAIER Group (Ravensburger): Overview Exhibit 83: MAIER Group (Ravensburger) – Business segments Exhibit 84: MAIER Group – Organizational developments Exhibit 85: MAIER Group (Ravensburger)– Key offerings Exhibit 86: VTech Holdings: Overview Exhibit 87: VTech Holdings– Business segments Exhibit 88: VTech Holdings – Organizational developments Exhibit 89: VTech Holdings – Segment focus Exhibit 90: VTech Holdings – Key offerings

Engino.net Hasbro LEGO Group Learning Resources Mattel MindWare MAIER Group (Ravensburger) VTech Holdings