PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY PRODUCT • Segmentation by product • Comparison by product • Surface cleaners – Market size and forecast 2017-2022 • Dishwashing products – Market size and forecast 2017-2022 • Toilet cleaners – Market size and forecast 2017-2022 • Other cleaning agents (bleach) – Market size and forecast 2017-2022 • Market opportunity by product PART 08: CUSTOMER LANDSCAPE PART 09: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Segmentation by distribution channel • Comparison by distribution channel • Offline – Market size and forecast 2017-2022 • Online – Market size and forecast 2017-2022 • Market opportunity by distribution channel PART 10: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • EMEA – Market size and forecast 2017-2022 • APAC – Market size and forecast 2017-2022 • Americas – Market size and forecast 2017-2022 • Key leading countries • Market opportunity PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Growing demand for premium products • Emergence of eco-friendly and sustainable products in household cleaning • Rising demand for automatic dishwashing tablets • Packaging innovation • Other trends PART 14: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario • Competitive strategies PART 15: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Comparative analysis of key vendors • Colgate-Palmolive • Henkel • Procter & Gamble • Reckitt Benckiser Group • S. C. JOHNSON & SON • The Clorox Company • Unilever PART 16: APPENDIX • List of abbreviations Exhibit 01: Parent market Exhibit 02: Global home care market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global – Market size and forecast 2017-2022 ($ bn) Exhibit 09: Global – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Product – Market share 2017-2022 (%) Exhibit 19: Comparison by product Exhibit 20: Surface cleaners – Market size and forecast 2017-2022 ($ bn) Exhibit 21: Surface cleaners – Year-over-year growth 2018-2022 (%) Exhibit 22: Dishwashing products – Market size and forecast 2017-2022 ($ bn) Exhibit 23: Dishwashing products – Year-over-year growth 2018-2022 (%) Exhibit 24: Toilet cleaners – Market size and forecast 2017-2022 ($ bn) Exhibit 25: Toilet cleaners – Year-over-year growth 2018-2022 (%) Exhibit 26: Other cleaning agents (bleach) – Market size and forecast 2017-2022 ($ bn) Exhibit 27: Other cleaning agents (bleach) – Year-over-year growth 2018-2022 (%) Exhibit 28: Market opportunity by product Exhibit 29: Customer landscape Exhibit 30: Distribution channel – Market share 2017-2022 (%) Exhibit 31: Comparison by distribution channel Exhibit 32: Offline – Market size and forecast 2017-2022 ($ bn) Exhibit 33: Offline – Year-over-year growth 2018-2022 (%) Exhibit 34: Online – Market size and forecast 2017-2022 ($ bn) Exhibit 35: Online – Year-over-year growth 2018-2022 (%) Exhibit 36: Market opportunity by distribution channel Exhibit 37: Global – Market share by geography 2017-2022 (%) Exhibit 38: Regional comparison Exhibit 39: EMEA – Market size and forecast 2017-2022 ($ bn) Exhibit 40: EMEA – Year-over-year growth 2018-2022 (%) Exhibit 41: Top 3 countries in EMEA Exhibit 42: APAC – Market size and forecast 2017-2022 ($ bn) Exhibit 43: APAC – Year-over-year growth 2018-2022 (%) Exhibit 44: Top 3 countries in APAC Exhibit 45: Americas – Market size and forecast 2017-2022 ($ bn) Exhibit 46: Americas – Year-over-year growth 2018-2022 (%) Exhibit 47: Top 3 countries in Americas Exhibit 48: Key leading countries Exhibit 49: Market opportunity Exhibit 50: New privately-owned housing units started in the US 2015-2017 (units) Exhibit 51: Annual average homeownership rates by age of householder 2012-2017: (% of total category population) Exhibit 52: Individuals using Internet across the globe (% of population) Exhibit 53: Vendor landscape Exhibit 54: Landscape disruption Exhibit 55: Vendors covered Exhibit 56: Vendor classification Exhibit 57: Market positioning of vendors Exhibit 58: Key vendors (excluding S. C. JOHNSON & SON): Comparison of operating margins for FY2017, FY2016, and FY2015 Exhibit 59: Key vendors (excluding S. C. JOHNSON & SON): Comparison of sales growth for FY2017, FY2016, and FY2015 Exhibit 60: Key vendors: Benchmarking on geographical presence Exhibit 61: Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence Exhibit 62: Colgate-Palmolive – Vendor overview Exhibit 63: Colgate-Palmolive – Business segments Exhibit 64: Colgate-Palmolive – Organizational developments (2017-2018) Exhibit 65: Colgate-Palmolive – Geographic focus Exhibit 66: Colgate-Palmolive – Segment focus Exhibit 67: Colgate-Palmolive – Key offerings Exhibit 68: Henkel – Vendor overview Exhibit 69: Henkel – Business segments Exhibit 70: Henkel – Organizational developments Exhibit 71: Henkel – Geographic focus Exhibit 72: Henkel – Segment focus Exhibit 73: Henkel – Key offerings Exhibit 74: Procter & Gamble – Vendor overview Exhibit 75: Procter & Gamble – Business segments Exhibit 76: Procter & Gamble – Organizational developments (2017-2018) Exhibit 77: Procter & Gamble – Geographic focus Exhibit 78: Procter & Gamble – Segment focus Exhibit 79: Procter & Gamble – Brands Exhibit 80: Reckitt Benckiser Group – Vendor overview Exhibit 81: Reckitt Benckiser Group – Product segments Exhibit 82: Reckitt Benckiser Group – Organizational developments Exhibit 83: Reckitt Benckiser Group – Geographic focus Exhibit 84: Reckitt Benckiser Group – Segment focus Exhibit 85: Reckitt Benckiser Group – Key offerings Exhibit 86: S. C. JOHNSON & SON – Vendor overview Exhibit 87: S. C. JOHNSON & SON – Product segments Exhibit 88: S. C. JOHNSON & SON – Organizational developments Exhibit 89: S. C. JOHNSON & SON – Key offerings Exhibit 90: The Clorox Company – Vendor overview Exhibit 91: The Clorox Company – Business segments Exhibit 92: The Clorox Company – Organizational developments Exhibit 93: The Clorox Company – Geographical focus Exhibit 94: The Clorox Company – Segment focus Exhibit 95: The Clorox Company – Key offerings Exhibit 96: Unilever – Vendor overview Exhibit 97: Unilever – Business segments Exhibit 98: Unilever – Organizational developments Exhibit 99: Unilever – Geographic focus Exhibit 100: Unilever – Segment focus Exhibit 101: Unilever – Key offerings

Comparative analysis of key vendors Colgate-Palmolive Henkel Procter & Gamble Reckitt Benckiser Group S. C. JOHNSON & SON The Clorox Company Unilever