Table of Contents Executive Summary 2 Market value 2 Market value forecast 2 Category segmentation 2 Geography segmentation 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 9 Market value 9 Market Segmentation 10 Category segmentation 10 Geography segmentation 11 Market Outlook 12 Market value forecast 12 Five Forces Analysis 13 Summary 13 Buyer power 15 Supplier power 17 New entrants 19 Threat of substitutes 22 Degree of rivalry 24 Leading Companies 26 Comcast Corporation 26 The Interpublic Group of Companies, Inc. 31 Viacom, Inc. 35 The Walt Disney Company 39 Methodology 43 Industry associations 44 Related MarketLine research 44 Appendix 45 About MarketLine 45

List of Tables Table 1: North America media industry value: $ billion, 2013-17 Table 2: North America media industry category segmentation: $ billion, 2017 Table 3: North America media industry geography segmentation: $ billion, 2017 Table 4: North America media industry value forecast: $ billion, 2017-22 Table 5: Comcast Corporation: key facts Table 6: Comcast Corporation: key financials ($) Table 7: Comcast Corporation: key financial ratios Table 8: The Interpublic Group of Companies, Inc.: key facts Table 9: The Interpublic Group of Companies, Inc.: key financials ($) Table 10: The Interpublic Group of Companies, Inc.: key financial ratios Table 11: Viacom, Inc.: key facts Table 12: Viacom, Inc.: key financials ($) Table 13: Viacom, Inc.: key financial ratios Table 14: The Walt Disney Company: key facts Table 15: The Walt Disney Company: key financials ($) Table 16: The Walt Disney Company: key financial ratiosList of Figures Figure 1: North America media industry value: $ billion, 2013-17 Figure 2: North America media industry category segmentation: % share, by value, 2017 Figure 3: North America media industry geography segmentation: % share, by value, 2017 Figure 4: North America media industry value forecast: $ billion, 2017-22 Figure 5: Forces driving competition in the media industry in North America, 2017 Figure 6: Drivers of buyer power in the media industry in North America, 2017 Figure 7: Drivers of supplier power in the media industry in North America, 2017 Figure 8: Factors influencing the likelihood of new entrants in the media industry in North America, 2017 Figure 9: Factors influencing the threat of substitutes in the media industry in North America, 2017 Figure 10: Drivers of degree of rivalry in the media industry in North America, 2017 Figure 11: Comcast Corporation: revenues & profitability Figure 12: Comcast Corporation: assets & liabilities Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities Figure 15: Viacom, Inc.: revenues & profitability Figure 16: Viacom, Inc.: assets & liabilities Figure 17: The Walt Disney Company: revenues & profitability Figure 18: The Walt Disney Company: assets & liabilities