PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Segmentation by distribution channel • Comparison by distribution channel • Offline distribution channel – Market size and forecast 2017-2022 • Online distribution channel – Market size and forecast 2017-2022 • Market opportunity by distribution channel PART 08: MARKET SEGMENTATION BY PRODUCT • Segmentation by product • Comparison by product • Major household appliances – Market size and forecast 2017-2022 • Small household appliances – Market size and forecast 2017-2022 • Market opportunity by product PART 09: CUSTOMER LANDSCAPE PART 10: REGIONAL LANDSCAPE • Regional segmentation • Regional comparison • Germany – Market size and forecast 2017-2022 • France – Market size and forecast 2017-2022 • UK – Market size and forecast 2017-2022 • Italy – Market size and forecast 2017-2022 • ROE – Market size and forecast 2017-2022 • Market opportunity PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Introduction of multifunctional products • Increased adoption of smart household appliances • Expansion of distribution network (including omnichannel distribution) and multi-channel marketing • Rise in M&A and new operational setup activities • Other trends PART 14: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario • Competitive strategies PART 15: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Comparative analysis of key vendors • Electrolux • Haier • LG Electronics • Robert Bosch • Samsung Electronics • Whirlpool PART 16: APPENDIX • List of abbreviations Exhibit 01: Parent market - Global household appliances market Exhibit 02: Global household appliances market 2017-2022 ($ bn) Exhibit 03: Global household appliances market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2017 Exhibit 08: Validation techniques employed for market sizing 2017 Exhibit 09: Household appliances market in Europe - Market size and forecast 2017-2022 ($ bn) Exhibit 10: Household appliances market in Europe - Year-over-year growth 2018-2022 (%) Exhibit 11: Population in EU 2012-2017 (million) Exhibit 12: Urban population 2012-2017 (% of total) Exhibit 13: GDP per capita, PPP 2011-2016 (current international US$, 07/25/2018) Exhibit 14: Households and NPISHs final consumption expenditure per capita 2012-2017 (constant 2010 US$) Exhibit 15: Individuals using the Internet 2011-2016 (% of population) Exhibit 16: Five forces analysis 2017 Exhibit 17: Five forces analysis 2022 Exhibit 18: Bargaining power of buyers Exhibit 19: Bargaining power of suppliers Exhibit 20: Threat of new entrants Exhibit 21: Threat of substitutes Exhibit 22: Threat of rivalry Exhibit 23: Market condition - Five forces 2017 Exhibit 24: Household appliances market by distribution channel – Market share 2017-2022 (% share of revenue) Exhibit 25: Comparison by distribution channel Exhibit 26: Household appliances market in Europe through offline distribution channel – Market size and forecast 2017-2022 ($ bn) Exhibit 27: Household appliances market in Europe through offline distribution channel – Year-over-year growth 2018-2022 (%) Exhibit 28: Offline distribution channel segmentation in household appliances market in Europe 2017 (% share of revenue) Exhibit 29: Household appliances market in Europe through online distribution channel – Market size and forecast 2017-2022 ($ bn) Exhibit 30: Household appliances market in Europe through online distribution channel – Year-over-year growth 2018-2022 (%) Exhibit 31: Market opportunity by distribution channel Exhibit 32: Household appliances market in Europe by product – Market share 2017-2022 (%) Exhibit 33: Comparison by product Exhibit 34: Major household appliances market in Europe – Market size and forecast 2017-2022 ($ bn) Exhibit 35: Major household appliances market in Europe by product 2017 (% share of revenue) Exhibit 36: Major household appliances market in Europe – Year-over-year growth 2018-2022 (%) Exhibit 37: Small household appliances market in Europe – Market size and forecast 2017-2022 ($ bn) Exhibit 38: Small household appliances market in Europe – Year-over-year growth 2018-2022 (%) Exhibit 39: Market opportunity by product Exhibit 40: Customer landscape Exhibit 41: Household appliances market in Europe by country 2017-2022 (% share of revenue) Exhibit 42: Regional comparison Exhibit 43: Household appliances market in Germany – Market size and forecast 2017-2022 ($ bn) Exhibit 44: Household appliances market in Germany by product 2017 (% share of revenue) Exhibit 45: Household appliances market in Germany – Year-over-year growth 2018-2022 (%) Exhibit 46: Household appliances market in Germany by distribution channel 2017 (% share of revenue) Exhibit 47: Population in Germany 2012-2017 (million) Exhibit 48: Urban population 2012-2017 (% of total) Exhibit 49: GDP per capita, PPP 2012-2017 (current international US$, 07/25/2018) Exhibit 50: Households and NPISHs final consumption expenditure per capita 2012-2017 (constant 2010 US$) Exhibit 51: Individuals using the Internet 2011-2016 (% of population) Exhibit 52: Household appliances market in France – Market size and forecast 2017-2022 ($ bn) Exhibit 53: Household appliances market in France – Year-over-year growth 2018-2022 (%) Exhibit 54: Household appliances market in France by product 2017 (% share of revenue) Exhibit 55: Household appliances market in France by distribution channel 2017 (% share of revenue) Exhibit 56: Population in France 2012-2017 (million) Exhibit 57: Urban population 2012-2017 (% of total) Exhibit 58: GDP per capita, PPP 2012-2017 (current international US$, 07/25/2018) Exhibit 59: Households and NPISHs final consumption expenditure per capita 2012-2017 (constant 2010 US$) Exhibit 60: Individuals using the Internet 2011-2016 (% of population) Exhibit 61: Household appliances market in the UK – Market size and forecast 2017-2022 ($ bn) Exhibit 62: Household appliances market in the UK by product 2017 (% share of revenue) Exhibit 63: Household appliances market in the UK – Year-over-year growth 2018-2022 (%) Exhibit 64: Household appliances market in the UK by distribution channel 2017 (% share of revenue) Exhibit 65: Population in the UK 2012-2017 (million) Exhibit 66: Urban population 2012-2017 (% of total) Exhibit 67: GDP per capita, PPP 2012-2017 (current international US$, 07/25/2018) Exhibit 68: Households and NPISHs final consumption expenditure per capita 2012-2017 (constant 2010 US$) Exhibit 69: Individuals using the Internet 2011-2016 (% of population) Exhibit 70: Household appliances market in Italy – Market size and forecast 2017-2022 ($ bn) Exhibit 71: Household appliances market in Italy by product 2017 (% share of revenue) Exhibit 72: Household appliances market in Italy – Year-over-year growth 2018-2022 (%) Exhibit 73: Household appliances market in Italy by distribution channel 2017 (% share of revenue) Exhibit 74: Population in Italy 2012-2017 (million) Exhibit 75: Urban population 2012-2017 (% of total) Exhibit 76: GDP per capita, PPP 2012-2017 (current international US$, 07/25/2018) Exhibit 77: Households and NPISHs final consumption expenditure per capita 2012-2017 (constant 2010 US$) Exhibit 78: Individuals using the Internet 2011-2016 (% of population) Exhibit 79: Household appliances market in ROE – Market size and forecast 2017-2022 ($ bn) Exhibit 80: Household appliances market in ROE – Year-over-year growth 2018-2022 (%) Exhibit 81: Market opportunity Exhibit 82: EU – Individuals using the Internet (% of population) 2011-2016 Exhibit 83: EU – Mobile cellular subscriptions 2011-2016 (per 100 people) Exhibit 84: Germany, Spain, France, UK, Italy, and EU – Households and NPISHs final consumption expenditure per capita (constant 2010 US$) 2012-2017 Exhibit 85: Individuals using Internet in the EU (% of population) Exhibit 86: Vendor landscape Exhibit 87: Landscape disruption Exhibit 88: Vendors covered Exhibit 89: Vendor classification Exhibit 90: Market positioning of vendors Exhibit 91: Key vendors – Comparison of operating margins for FY2017 and FY2016 Exhibit 92: Key vendors – Comparison of sales growth for FY2017 and FY2016 Exhibit 93: Key vendors – Benchmarking on geographical presence Exhibit 94: Key vendors – Comparative analysis of product portfolio, product pricing, and geographical presence Exhibit 95: Electrolux – Vendor overview Exhibit 96: Electrolux – Business segments Exhibit 97: Electrolux – Organizational developments Exhibit 98: Electrolux – Geographic focus Exhibit 99: Electrolux – Segment focus Exhibit 100: Electrolux – Key offerings Exhibit 101: Haier – Vendor overview Exhibit 102: Haier – Product segments Exhibit 103: Haier – Organizational developments Exhibit 104: Haier – Geographic focus Exhibit 105: Haier – Product segment focus Exhibit 106: Haier – Key offerings Exhibit 107: LG Electronics – Vendor overview Exhibit 108: LG Electronics – Business segments Exhibit 109: LG Electronics – Organizational developments Exhibit 110: LG Electronics – Geographic focus Exhibit 111: LG Electronics – Segment focus Exhibit 112: LG Electronics – Key offerings Exhibit 113: Robert Bosch – Vendor overview Exhibit 114: Robert Bosch – Business segments Exhibit 115: Robert Bosch – Organizational developments Exhibit 116: Robert Bosch – Geographic focus Exhibit 117: Robert Bosch – Segment focus Exhibit 118: Robert Bosch – Key offerings Exhibit 119: Samsung Electronics – Vendor overview Exhibit 120: Samsung Electronics – Business segments Exhibit 121: Samsung Electronics – Organizational developments Exhibit 122: Samsung Electronics – Geographic focus Exhibit 123: Samsung Electronics – Segment focus Exhibit 124: Samsung Electronics – Key offerings Exhibit 125: Whirlpool – Vendor overview Exhibit 126: Whirlpool – Product categories Exhibit 127: Whirlpool – Organizational developments Exhibit 128: Whirlpool – Geographic focus Exhibit 129: Whirlpool – Product categories Exhibit 130: Whirlpool – Key offerings

Electrolux Haier LG Electronics Robert Bosch Samsung Electronics Whirlpool