Table of Contents Part 1 Industry Overview (200 USD) 1.1 Advertising Industry 1.1.1 Market Development 1.1.2 Terminology Definition in the Report 1.1.2.1 Production 1.1.2.2 Demand 1.1.2.3 Sales Revenue 1.1.2.4 Ex-factory Price & Sales Price 1.1.2.5 Cost 1.1.2.6 Gross Margin 1.2 Products & Services Scope 1.3 Industry Chain 1.4 Industry Dynamics & Regulations 1.5 Global Market Overview Part 2 Upstream & Production (200 USD) 2.1 Raw Materials / Components 2.2 Procurement Methods & Channels 2.3 Cost Structure & Manufacturing 2.4 Industry Capacity 2.5 Production Distribution by Geography 2.5.1 Production in Major Regions / Countries 2.5.2 Trade Flow Overview Part 3 Product Segment (400 USD) 3.1 Introduction by Type 3.1.1 TV Advertising 3.1.2 Newspaper & Magazine Advertising 3.1.3 Outdoors Advertising 3.1.4 Radio Advertising 3.1.5 Internet Advertising 3.1.6 Others 3.2 Market Status Part 4 Application / End-User Segment (400 USD) 4.1 Introduction by Application 4.1.1 Food & Beverage Industry 4.1.2 Vehicles Industry 4.1.3 Health and Medical Industry 4.1.4 Commercial and Personal Services 4.1.5 Consumer Goods 4.1.6 Others 4.2 Market Status Part 5 Regional Market (600 USD) 5.1 Market Overview 5.2 by Region 5.2.1 North America 5.2.1.1 United States Market Size and Growth (2015-2018E) 5.2.1.2 Canada Market Size and Growth (2015-2018E) 5.2.1.3 Mexico Market Size and Growth (2015-2018E) 5.2.2 Europe 5.2.2.1 Germany Market Size and Growth (2015-2018E) 5.2.2.2 UK Market Size and Growth (2015-2018E) 5.2.2.3 France Market Size and Growth (2015-2018E) 5.2.2.4 Italy Market Size and Growth (2015-2018E) 5.2.2.5 Spain Market Size and Growth (2015-2018E) 5.2.2.6 Netherlands Market Size and Growth (2015-2018E) 5.2.2.7 Poland Market Size and Growth (2015-2018E) 5.2.2.8 Belgium Market Size and Growth (2015-2018E) 5.2.2.9 Sweden Market Size and Growth (2015-2018E) 5.2.2.10 Austria Market Size and Growth (2015-2018E) 5.2.2.11 Denmark Market Size and Growth (2015-2018E) 5.2.2.12 Switzerland Market Size and Growth (2015-2018E) 5.2.2.13 Russia Market Size and Growth (2015-2018E) 5.2.3 Asia-Pacific 5.2.3.1 China Market Size and Growth (2015-2018E) 5.2.3.2 India Market Size and Growth (2015-2018E) 5.2.3.3 Japan Market Size and Growth (2015-2018E) 5.2.3.4 Korea Market Size and Growth (2015-2018E) 5.2.3.5 Australia Market Size and Growth (2015-2018E) 5.2.3.6 Indonesia Market Size and Growth (2015-2018E) 5.2.3.7 Thailand Market Size and Growth (2015-2018E) 5.2.3.8 Malaysia Market Size and Growth (2015-2018E) 5.2.3.9 Singapore Market Size and Growth (2015-2018E) 5.2.3.10 Philippines Market Size and Growth (2015-2018E) 5.2.4 South America 5.2.4.1 Brazil Market Size and Growth (2015-2018E) 5.2.4.2 Argentina Market Size and Growth (2015-2018E) 5.2.4.3 Columbia Market Size and Growth (2015-2018E) 5.2.4.4 Chile Market Size and Growth (2015-2018E) 5.2.4.5 Peru Market Size and Growth (2015-2018E) 5.2.4.6 Puerto Rico Market Size and Growth (2015-2018E) 5.2.4.7 Ecuador Market Size and Growth (2015-2018E) 5.2.5 Middle East 5.2.5.1 Saudi Arabia Market Size and Growth (2015-2018E) 5.2.5.2 Iran Market Size and Growth (2015-2018E) 5.2.5.3 UAE Market Size and Growth (2015-2018E) 5.2.5.4 Oman Market Size and Growth (2015-2018E) 5.2.5.5 Kuwait Market Size and Growth (2015-2018E) 5.2.5.6 Iraq Market Size and Growth (2015-2018E) 5.2.5.7 Turkey Market Size and Growth (2015-2018E) 5.2.6 Africa 5.2.6.1 South Africa Market Size and Growth (2015-2018E) 5.2.6.2 Egypt Market Size and Growth (2015-2018E) 5.2.6.3 Nigeria Market Size and Growth (2015-2018E) 5.2.6.4 Algeria Market Size and Growth (2015-2018E) 5.2.6.5 Angola Market Size and Growth (2015-2018E) 5.2.6.6 Morocco Market Size and Growth (2015-2018E) 5.2.6.7 Sultan Market Size and Growth (2015-2018E) Part 6 Market Subdivision (800 USD) 6.1 Regional Production 6.1.1 Production by Type 6.1.1.1 TV Advertising Production by Region 6.1.1.2 Newspaper & Magazine Advertising Production by Region 6.1.1.3 Outdoors Advertising Production by Region 6.1.1.4 Radio Advertising Production by Region 6.1.1.5 Internet Advertising Production by Region 6.1.1.6 Others Production by Region 6.1.2 Production by Application 6.1.2.1 Food & Beverage Industry Production by Region 6.1.2.2 Vehicles Industry Production by Region 6.1.2.3 Health and Medical Industry Production by Region 6.1.2.4 Commercial and Personal Services Production by Region 6.1.2.5 Consumer Goods Production by Region 6.1.2.6 Others Production by Region 6.2 Regional Demand 6.2.1 Demand by Type 6.2.1.1 TV Advertising Demand by Region 6.2.1.2 Newspaper & Magazine Advertising Demand by Region 6.2.1.3 Outdoors Advertising Demand by Region 6.2.1.4 Radio Advertising Demand by Region 6.2.1.5 Internet Advertising Demand by Region 6.2.1.6 Others Demand by Region 6.2.2 Demand by Application 6.2.2.1 Food & Beverage Industry Demand by Region 6.2.2.2 Vehicles Industry Demand by Region 6.2.2.3 Health and Medical Industry Demand by Region 6.2.2.4 Commercial and Personal Services Demand by Region 6.2.2.5 Consumer Goods Demand by Region 6.2.2.6 Others Demand by Region Part 7 Market Forecast (200 USD) 7.1 Global Forecast 7.2 Forecast by Type 7.3 Forecast by Application 7.4 Forecast by Region Part 8 Key Companies List (600 USD) 8.1 WPP 8.1.2 Company Information 8.1.2 Products & Services 8.1.3 Business Operation 8.2 Omnicom Group 8.2.1 Company Information 8.2.2 Products & Services 8.2.3 Business Operation 8.3 Dentsu Inc. 8.3.1 Company Information 8.3.2 Products & Services 8.3.3 Business Operation 8.4 PublicisGroupe 8.4.1 Company Information 8.4.2 Products & Services 8.4.3 Business Operation 8.5 IPG 8.5.1 Company Information 8.5.2 Products & Services 8.5.3 Business Operation 8.6 Havas SA 8.6.1 Company Information 8.6.2 Products & Services 8.6.3 Business Operation 8.7 Focus Media Group 8.7.1 Company Information 8.7.2 Products & Services 8.7.3 Business Operation 8.8 Guangdong Advertising Co., Ltd. 8.8.1 Company Information 8.8.2 Products & Services 8.8.3 Business Operation 8.9 Bluefocus Communication Group Co., Ltd. 8.9.1 Company Information 8.9.2 Products & Services 8.9.3 Business Operation 8.10 SiMei Media 8.10.1 Company Information 8.10.2 Products & Services 8.10.3 Business Operation 8.11 AVIC Culture Co.,Ltd. 8.12 Yinlimedia 8.13 Hunan TV and Broadcast Intermediary Co., Ltd. 8.14 Guangdong Guangzhou Daily Media Co., Ltd. 8.15 Beijing Bashi Media Co., Ltd. 8.16 Dahe Group 8.17 China Television Media 8.18 Spearhead Integrated Marketing Communication Group 8.19 Shanghai Xinhua Media Co., Ltd. 8.20 Chengdu B-ray Media Co., Ltd. Part 9 Company Competition (500 USD) 9.1 Market by Company 9.2 Price & Gross Margin 9.3 Competitive Environment for New Entrants 9.3.1 Michael Porter's Five Forces Model 9.3.2 SWOT Part 10 Research Conclusion (100 USD)

Table Advertising Industry Dynamics & Regulations List Table Global Advertising Sales Revenue, Cost and Margin, 2015-2018E Table Global Advertising Market Status by Type 2015-2018E, in USD Million Table Global Advertising Market Status by Application 2015-2018E, in USD Million Table Global Advertising Market Status by Application 2015-2018E, in Volume Table Global Advertising Market by Region 2015-2018E, in USD Million Table Global Advertising Market Share by Region in 2018, in USD Million Table Global Advertising Market by Region 2015-2018E, in Volume Table Global Advertising Market Share by Region in 2018, in Volume Table TV Advertising Production Value by Region 2015-2018E, in USD Million Table TV Advertising Production Volume by Region 2015-2018E, in Volume Table Newspaper & Magazine Advertising Production Value by Region 2015-2018E, in USD Million Table Newspaper & Magazine Advertising Production Volume by Region 2015-2018E, in Volume Table Outdoors Advertising Production Value by Region 2015-2018E, in USD Million Table Outdoors Advertising Production Volume by Region 2015-2018E, in Volume Table Radio Advertising Production Value by Region 2015-2018E, in USD Million Table Radio Advertising Production Volume by Region 2015-2018E, in Volume Table Internet Advertising Production Value by Region 2015-2018E, in USD Million Table Internet Advertising Production Volume by Region 2015-2018E, in Volume Table Others Production Value by Region 2015-2018E, in USD Million Table Others Production Volume by Region 2015-2018E, in Volume Table Food & Beverage Industry Production Value by Region 2015-2018E, in USD Million Table Food & Beverage Industry Production Volume by Region 2015-2018E, in Volume Table Vehicles Industry Production Value by Region 2015-2018E, in USD Million Table Vehicles Industry Production Volume by Region 2015-2018E, in Volume Table Health and Medical Industry Production Value by Region 2015-2018E, in USD Million Table Health and Medical Industry Production Volume by Region 2015-2018E, in Volume Table Commercial and Personal Services Production Value by Region 2015-2018E, in USD Million Table Commercial and Personal Services Production Volume by Region 2015-2018E, in Volume Table Consumer Goods Production Value by Region 2015-2018E, in USD Million Table Consumer Goods Production Volume by Region 2015-2018E, in Volume Table Others Production Value by Region 2015-2018E, in USD Million Table Others Production Volume by Region 2015-2018E, in Volume Table TV Advertising Market Size by Region 2015-2018E, in USD Million Table TV Advertising Market Size by Region 2015-2018E, in Volume Table Newspaper & Magazine Advertising Market Size by Region 2015-2018E, in USD Million Table Newspaper & Magazine Advertising Market Size by Region 2015-2018E, in Volume Table Outdoors Advertising Market Size by Region 2015-2018E, in USD Million Table Outdoors Advertising Market Size by Region 2015-2018E, in Volume Table Radio Advertising Market Size by Region 2015-2018E, in USD Million Table Radio Advertising Market Size by Region 2015-2018E, in Volume Table Internet Advertising Market Size by Region 2015-2018E, in USD Million Table Internet Advertising Market Size by Region 2015-2018E, in Volume Table Others Market Size by Region 2015-2018E, in USD Million Table Others Market Size by Region 2015-2018E, in Volume Table Food & Beverage Industry Market Size by Region 2015-2018E, in USD Million Table Food & Beverage Industry Market Size by Region 2015-2018E, in Volume Table Vehicles Industry Market Size by Region 2015-2018E, in USD Million Table Vehicles Industry Market Size by Region 2015-2018E, in Volume Table Health and Medical Industry Market Size by Region 2015-2018E, in USD Million Table Health and Medical Industry Market Size by Region 2015-2018E, in Volume Table Commercial and Personal Services Market Size by Region 2015-2018E, in USD Million Table Commercial and Personal Services Market Size by Region 2015-2018E, in Volume Table Consumer Goods Market Size by Region 2015-2018E, in USD Million Table Consumer Goods Market Size by Region 2015-2018E, in Volume Table Others Market Size by Region 2015-2018E, in USD Million Table Others Market Size by Region 2015-2018E, in Volume Table GlobalAdvertising Forecast by Type 2019F-2025F, in USD Million Table Advertising Forecast by Type 2019F-2025F, in Volume Table Advertising Market Forecast by Application / End-User 2019F-2025F, in USD Million Table Advertising Market Forecast by Application / End-User 2019F-2025F, in Volume Table Advertising Market Forecast by Region 2019F-2025F, in USD Million Table Advertising Market Forecast by Region 2019F-2025F, in Volume Table WPP Information Table Advertising Sales, Cost, Margin of WPP Table Omnicom Group Information Table Advertising Sales, Cost, Margin of Omnicom Group Table Dentsu Inc. Information Table Advertising Sales, Cost, Margin of Dentsu Inc. Table PublicisGroupe Information Table Advertising Sales, Cost, Margin of PublicisGroupe Table IPG Information Table Advertising Sales, Cost, Margin of IPG Table Havas SA Information Table Advertising Sales, Cost, Margin of Havas SA Table Focus Media Group Information Table Advertising Sales, Cost, Margin of Focus Media Group Table Guangdong Advertising Co., Ltd. Information Table Advertising Sales, Cost, Margin of Guangdong Advertising Co., Ltd. Table Bluefocus Communication Group Co., Ltd. Information Table Advertising Sales, Cost, Margin of Bluefocus Communication Group Co., Ltd. Table SiMei Media Information Table Advertising Sales, Cost, Margin of SiMei Media Table AVIC Culture Co.,Ltd. Information Table Advertising Sales, Cost, Margin of AVIC Culture Co.,Ltd. Table Yinlimedia Information Table Advertising Sales, Cost, Margin of Yinlimedia Table Hunan TV and Broadcast Intermediary Co., Ltd. Information Table Advertising Sales, Cost, Margin of Hunan TV and Broadcast Intermediary Co., Ltd. Table Guangdong Guangzhou Daily Media Co., Ltd. Information Table Advertising Sales, Cost, Margin of Guangdong Guangzhou Daily Media Co., Ltd. Table Beijing Bashi Media Co., Ltd. Information Table Advertising Sales, Cost, Margin of Beijing Bashi Media Co., Ltd. Table Dahe Group Information Table Advertising Sales, Cost, Margin of Dahe Group Table China Television Media Information Table Advertising Sales, Cost, Margin of China Television Media Table Spearhead Integrated Marketing Communication Group Information Table Advertising Sales, Cost, Margin of Spearhead Integrated Marketing Communication Group Table Shanghai Xinhua Media Co., Ltd. Information Table Advertising Sales, Cost, Margin of Shanghai Xinhua Media Co., Ltd. Table Chengdu B-ray Media Co., Ltd. Information Table Advertising Sales, Cost, Margin of Chengdu B-ray Media Co., Ltd. Table Global Advertising Sales Revenue by Company 2015-2017, in USD Million Table Global Advertising Sales Volume by Company 2015-2017, in Volume Table Global Advertising Sales Volume by Company in 2018, in VolumeFigure Advertising Picture Figure Advertising Industry Chain Diagram Figure Global Advertising Sales Revenue 2015-2018E, in USD Million Figure Global Advertising Sales Volume 2015-2018E, in Volume Figure Global Advertising Market Status by Type 2015-2018E, in Volume Figure North America Advertising Market Size and Growth 2015-2018E, in USD Million Figure North America Advertising Market Size and Growth 2015-2018E, in Volume Figure Europe Advertising Market Size and Growth 2015-2018E, in USD Million Figure Europe Advertising Market Size and Growth 2015-2018E, in Volume Figure Asia-Pacific Advertising Market Size and Growth 2015-2018E, in USD Million Figure Asia-Pacific Advertising Market Size and Growth 2015-2018E, in Volume Figure South America Advertising Market Size and Growth 2015-2018E, in USD Million Figure South America Advertising Market Size and Growth 2015-2018E, in Volume Figure Middle East Advertising Market Size and Growth 2015-2018E, in USD Million Figure Middle East Advertising Market Size and Growth 2015-2018E, in Volume Figure Africa Advertising Market Size and Growth 2015-2018E, in USD Million Figure Africa Advertising Market Size and Growth 2015-2018E, in Volume Figure Global Advertising Sales Revenue Forecast 2019F-2025F, in USD Million Figure Global Advertising Sales Volume Forecast 2019F-2025F, in Volume Figure Global Advertising Sales Price Forecast 2019F-2025F Figure Global Advertising Gross Margin Forecast 2019F-2025F Figure Global Advertising Sales Revenue by Company in 2018, in USD Million Figure Global Advertising Price by Company in 2018 Figure Global Advertising Gross Margin by Company in 2018