PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Craft spirits market in the US • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY PRODUCT TYPE • Segmentation by product type • Comparison by product type • Craft whiskey • Craft gin • Craft vodka • Other craft spirits • Market opportunity by product type PART 08: MARKET SEGMENTATION DISTRIBUTION CHANNEL • Segmentation by distribution channel • Comparison by distribution channel • On-trade • Off-trade • Market opportunity by distribution channel PART 09: CUSTOMER LANDSCAPE PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 12: MARKET TRENDS • Strategic initiatives taken by alcoholic drink players • Packaging innovations • Emergence of craft cocktails based on craft spirits PART 13: VENDOR LANDSCAPE • Overview • Landscape disruption PART 14: VENDOR ANALYSIS • Competitive scenario • Vendors covered • Vendor classification • Market positioning of vendors • Bacardi • Beam Suntory • Brown-Forman Corporation • Constellation Brands • FEW Spirits • TITO’S HANDMADE VODKA • William Grant & Sons PART 15: APPENDIX • List of abbreviations Exhibit 01: Parent market Exhibit 02: Global craft spirits market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Top qualities that consumers in the US consider while opting for craft spirit brands (in terms of %) Exhibit 07: Market size 2017 Exhibit 08: States with maximum number of craft distilleries in US 2016 Exhibit 09: Validation techniques employed for market sizing 2017 Exhibit 10: Craft spirits market in US – Market size and forecast 2017-2022 ($ bn) Exhibit 11: Craft spirits market in US– Year-over-year growth 2018-2022 (%) Exhibit 12: Craft spirits market in US – Market size and forecast 2017-2022 (million 9L cases) Exhibit 13: Craft spirits market in US – Year-over-year growth 2018-2022 (%) Exhibit 14: Five forces analysis 2017 Exhibit 15: Five forces analysis 2022 Exhibit 16: Bargaining power of buyers Exhibit 17: Bargaining power of suppliers Exhibit 18: Threat of new entrants Exhibit 19: Threat of substitutes Exhibit 20: Threat of rivalry Exhibit 21: Market condition - Five forces 2017 Exhibit 22: Product type – Market share 2017-2022 (%) Exhibit 23: Comparison by product type Exhibit 24: Craft whiskey – Market size and forecast 2017-2022 ($ bn) Exhibit 25: Craft whiskey – Year-over-year growth 2018-2022 (%) Exhibit 26: Craft gin – Market size and forecast 2017-2022 ($ bn) Exhibit 27: Craft gin – Year-over-year growth 2018-2022 (%) Exhibit 28: Craft vodka – Market size and forecast 2017-2022 ($ bn) Exhibit 29: Craft vodka – Year-over-year growth 2018-2022 (%) Exhibit 30: Other craft spirits – Market size and forecast 2017-2022 ($ bn) Exhibit 31: Other craft spirits – Year-over-year growth 2018-2022 (%) Exhibit 32: Market opportunity by product type Exhibit 33: Distribution channel – Market share 2017-2022 (%) Exhibit 34: Comparison by distribution channel Exhibit 35: On-trade – Market size and forecast 2017-2022 ($ bn) Exhibit 36: On-trade – Year-over-year growth 2018-2022 (%) Exhibit 37: Off-trade – Market size and forecast 2017-2022 ($ bn) Exhibit 38: Off-trade – Year-over-year growth 2018-2022 (%) Exhibit 39: Market opportunity by distribution channel Exhibit 40: Customer landscape Exhibit 41: Product launches for craft spirits in the US Exhibit 42: Active craft distilleries in the US as of 2017 Exhibit 43: Packaging innovations Exhibit 44: Vendor landscape Exhibit 45: Landscape disruption Exhibit 46: Strategies players will consider for making craft spirits more popular in the US Exhibit 47: Vendors covered Exhibit 48: Vendor classification Exhibit 49: Market positioning of vendors Exhibit 50: Bacardi – Overview Exhibit 51: Bacardi – Organizational developments Exhibit 52: Bacardi – Brands manufacturing craft spirits Exhibit 53: Beam Suntory – Overview Exhibit 54: Beam Suntory – Organizational developments Exhibit 55: Beam Suntory – Brands manufacturing craft spirits Exhibit 56: Brown-Forman Corporation – Overview Exhibit 57: Brown-Forman Corporation – Organizational developments Exhibit 58: Brown-Forman Corporation – Geographic focus Exhibit 59: Brown-Forman Corporation – Brands manufacturing craft spirits Exhibit 60: Constellation Brands – Overview Exhibit 61: Constellation Brands – Organizational developments Exhibit 62: Constellation Brands – Brands manufacturing craft spirits Exhibit 63: FEW Spirits – Overview Exhibit 64: FEW Spirits – Organizational developments Exhibit 65: FEW Spirits – Geographic focus Exhibit 66: FEW Spirits – Product offerings Exhibit 67: TITO'S HANDMADE VODKA – Overview Exhibit 68: TITO’S HANDMADE VODKA – Organizational developments Exhibit 69: TITO’S HANDMADE VODKA – Product offerings Exhibit 70: William Grant & Sons – Overview Exhibit 71: William Grant & Sons – Organizational developments Exhibit 72: William Grant & Sons – Geographic focus Exhibit 73: William Grant & Sons – Brands manufacturing craft spirits

Bacardi Beam Suntory Brown-Forman Corporation Constellation Brands FEW Spirits TITO’S HANDMADE VODKA William Grant & Sons