PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY PRODUCT TYPE • Segmentation by product type • Comparison by product • Global mezcal Joven market – Market size and forecast 2017-2022 • Global mezcal Reposado market – Market size and forecast 2017-2022 • Global mezcal Añejo market – Market size and forecast 2017-2022 • Market opportunity by product PART 08: CUSTOMER LANDSCAPE PART 09: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Mezcal market in Americas – Market size and forecast 2017-2022 • Mezcal market in EMEA – Market size and forecast 2017-2022 • Mezcal market in APAC – Market size and forecast 2017-2022 • Key leading countries • Mezcal market in US • Mezcal market in Mexico • Mezcal market in UK • Mezcal market in France • Mezcal market in Germany • Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 12: MARKET TRENDS • Premiumization trend in mezcal industry • Advent of online retailing • Increasing number of mergers and acquisitions (M&A) PART 13: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 14: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • El Jolgorio • Ilegal Mezcal • Pernod Ricard • Diageo • Rey Campero • Tlacolula Distillery • William Grant & Sons PART 15: APPENDIX • List of abbreviations Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global mezcal market – Market size and forecast 2017-2022 ($ mn) Exhibit 09: Global mezcal market – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Product – Market share 2017-2022 (%) Exhibit 19: Comparison by product Exhibit 20: Global mezcal Joven market – Market size and forecast 2017-2022 ($ mn) Exhibit 21: Global mezcal Joven market – Year-over-year growth 2018-2022 (%) Exhibit 22: Global mezcal Reposado market – Market size and forecast 2017-2022 ($ mn) Exhibit 23: Global mezcal Reposado market – Year-over-year growth 2018-2022 (%) Exhibit 24: Global mezcal Añejo market – Market size and forecast 2017-2022 ($ mn) Exhibit 25: Global mezcal Añejo market – Year-over-year growth 2018-2022 (%) Exhibit 26: Market opportunity by product Exhibit 27: Customer landscape Exhibit 28: Global mezcal market – Market share by geography 2017-2022 (%) Exhibit 29: Regional comparison Exhibit 30: Mezcal market in Americas – Market size and forecast 2017-2022 ($ mn) Exhibit 31: Mezcal market in Americas – Year-over-year growth 2018-2022 (%) Exhibit 32: Mezcal market in EMEA – Market size and forecast 2017-2022 ($ mn) Exhibit 33: Mezcal market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 34: Mezcal market in APAC – Market size and forecast 2017-2022 ($ mn) Exhibit 35: Mezcal market in APAC – Year-over-year growth 2018-2022 (%) Exhibit 36: Key leading countries Exhibit 37: Mezcal market in US – Market size and forecast 2017-2022 ($ mn) Exhibit 38: Mezcal market in US – Year-over-year growth 2018-2022 (%) Exhibit 39: Mezcal market in Mexico – Market size and forecast 2017-2022 ($ mn) Exhibit 40: Mezcal market in Mexico – Year-over-year growth 2018-2022 (%) Exhibit 41: Mezcal market in UK – Market size and forecast 2017-2022 ($ mn) Exhibit 42: Mezcal market in UK – Year-over-year growth 2018-2022 (%) Exhibit 43: Mezcal market in France – Market size and forecast 2017-2022 ($ mn) Exhibit 44: Mezcal market in France – Year-over-year growth 2018-2022 (%) Exhibit 45: Mezcal market in Germany – Market size and forecast 2017-2022 ($ mn) Exhibit 46: Mezcal market in Germany – Year-over-year growth 2018-2022 (%) Exhibit 47: Market opportunity Exhibit 48: An overview of new and innovative product launches in the global mezcal market since 2017 Exhibit 49: Exports of mezcal from Mexico in terms of volume from 2011 to 2016 (in liters) Exhibit 50: An overview of M&A in global mezcal market since 2015 Exhibit 51: Vendor landscape Exhibit 52: Landscape disruption Exhibit 53: Vendors covered Exhibit 54: Vendor classification Exhibit 55: Market positioning of vendors Exhibit 56: El Jolgorio overview Exhibit 57: El Jolgorio – Business segments Exhibit 58: El Jolgorio – Organizational developments Exhibit 59: El Jolgorio – Segment focus Exhibit 60: El Jolgorio – Key offerings Exhibit 61: Ilegal Mezcal overview Exhibit 62: Ilegal Mezcal – Business segments Exhibit 63: Ilegal Mezcal – Organizational developments Exhibit 64: Ilegal Mezcal – Key offerings Exhibit 65: Pernod Ricard overview Exhibit 66: Pernod Ricard – Business segments Exhibit 67: Pernod Ricard – Organizational developments Exhibit 68: Pernod Ricard – Segment focus Exhibit 69: Pernod Ricard – Key offerings Exhibit 70: Diageo overview Exhibit 71: Diageo – Business segments* Exhibit 72: Diageo – Organizational developments Exhibit 73: Diageo – Segment focus Exhibit 74: Diageo – Key offerings Exhibit 75: Rey Campero overview Exhibit 76: Rey Campero – Business segments Exhibit 77: Rey Campero – Organizational developments Exhibit 78: Rey Campero – Segment focus Exhibit 79: Rey Campero – Key offerings Exhibit 80: Tlacolula Distillery overview Exhibit 81: Tlacolula Distillery – Business segments Exhibit 82: Tlacolula Distillery – Organizational developments Exhibit 83: Tlacolula Distillery – Segment focus Exhibit 84: Tlacolula Distillery – Key offerings Exhibit 85: William Grant & Sons overview Exhibit 86: William Grant & Sons – Business segments Exhibit 87: William Grant & Sons – Organizational developments Exhibit 88: William Grant & Sons – Segment focus Exhibit 89: William Grant & Sons – Key offerings

El Jolgorio, Ilegal Mezcal, Pernod Ricard, Diageo, Rey Campero, Tlacolula Distillery, and William Grant & Sons.