PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market outline • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Segmentation by distribution channel • Comparison by distribution channel • Offline stores – Market size and forecast 2017-2022 • Online stores – Market size and forecast 2017-2022 • Market opportunity by distribution channel PART 08: MARKET SEGMENTATION BY PRODUCT • Segmentation by product • Comparison by product • Pens – Market size and forecast 2017-2022 • Pencils – Market size and forecast 2017-2022 • Coloring and writing instruments – Market size and forecast 2017-2022 • Markers and highlighters – Market size and forecast 2017-2022 • Writing accessories – Market size and forecast 2017-2022 • Market opportunity by product PART 09: CUSTOMER LANDSCAPE PART 10: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • APAC – Market size and forecast 2017-2022 • EMEA – Market size and forecast 2017-2022 • Americas – Market size and forecast 2017-2022 • Key leading countries • Market opportunity PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Greater demand for eco-friendly products • Mass customization and personalization • Rising popularity of luxury pens PART 14: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 15: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • BIC • Crayola • Faber-Castell • Newell Brands • PILOT Pen PART 16: APPENDIX • List of abbreviations Exhibit 01: GDP worldwide 2012-2016 ($ trillions) Exhibit 02: Global household final consumption expenditure 2012-2016 ($ trillions) Exhibit 03: GNI worldwide 2012-2016 ($ trillions) Exhibit 04: Global stationery market by application Exhibit 05: Parent market Exhibit 06: Market characteristics Exhibit 07: Market segments Exhibit 08: Market definition - Inclusions and exclusions checklist Exhibit 09: Market size 2017 Exhibit 10: Validation techniques employed for market sizing 2017 Exhibit 11: Global – Market size and forecast 2017-2022 ($ bn) Exhibit 12: Global – Year-over-year growth 2018-2022 (%) Exhibit 13: Five forces analysis 2017 Exhibit 14: Five forces analysis 2022 Exhibit 15: Bargaining power of buyers Exhibit 16: Bargaining power of suppliers Exhibit 17: Threat of new entrants Exhibit 18: Threat of substitutes Exhibit 19: Threat of rivalry Exhibit 20: Market condition - Five forces 2017 Exhibit 21: Distribution channel – Market share 2017-2022 (%) Exhibit 22: Comparison by distribution channel Exhibit 23: Offline stores – Market size and forecast 2017-2022 ($ bn) Exhibit 24: Global writing and marking instruments market: Offline distribution channel segmentation Exhibit 25: Offline stores– Year-over-year growth 2018-2022 (%) Exhibit 26: Online stores – Market size and forecast 2017-2022 ($ bn) Exhibit 27: Online stores – Year-over-year growth 2018-2022 (%) Exhibit 28: Market opportunity by distribution channel Exhibit 29: Product – Market share 2017-2022 (%) Exhibit 30: Comparison by product Exhibit 31: Pens – Market size and forecast 2017-2022 ($ bn) Exhibit 32: Pens – Year-over-year growth 2018-2022 (%) Exhibit 33: Pencils – Market size and forecast 2017-2022 ($ bn) Exhibit 34: Pencils – Year-over-year growth 2018-2022 (%) Exhibit 35: Coloring and writing instruments – Market size and forecast 2017-2022 ($ bn) Exhibit 36: Coloring and writing instruments – Year-over-year growth 2018-2022 (%) Exhibit 37: Markers and highlighters – Market size and forecast 2017-2022 ($ bn) Exhibit 38: Markers and highlighters – Year-over-year growth 2018-2022 (%) Exhibit 39: Writing accessories – Market size and forecast 2017-2022 ($ bn) Exhibit 40: Writing accessories – Year-over-year growth 2018-2022 (%) Exhibit 41: Market opportunity by product Exhibit 42: Customer landscape Exhibit 43: Global – Market share by geography 2017-2022 (%) Exhibit 44: Regional comparison Exhibit 45: APAC – Market size and forecast 2017-2022 ($ bn) Exhibit 46: APAC – Year-over-year growth 2018-2022 (%) Exhibit 47: Population in China 2012-2016 (millions) Exhibit 48: Population in India 2012-2016 (millions) Exhibit 49: Population in Japan 2012-2016 (millions) Exhibit 50: Household final consumption expenditure in China 2012-2016 ($ trillions) Exhibit 51: Household final consumption expenditure in India 2012-2016 ($ trillions) Exhibit 52: Household final consumption expenditure in Japan 2012-2016 ($ trillions) Exhibit 53: Top 3 countries in APAC Exhibit 54: EMEA – Market size and forecast 2017-2022 ($ bn) Exhibit 55: EMEA – Year-over-year growth 2018-2022 (%) Exhibit 56: Top 3 countries in EMEA Exhibit 57: Americas – Market size and forecast 2017-2022 ($ bn) Exhibit 58: Americas – Year-over-year growth 2018-2022 (%) Exhibit 59: Household final consumption expenditure in the US 2012-2016 ($ trillions) Exhibit 60: Household final consumption expenditure in Canada 2012-2016 ($ trillions) Exhibit 61: Household final consumption expenditure in Brazil 2012-2016 ($ trillions) Exhibit 62: Top 3 countries in Americas Exhibit 63: Key leading countries Exhibit 64: Market opportunity Exhibit 65: World Internet penetration rate 2011-2016 Exhibit 66: World mobile cellular subscriptions 2010-2016 Exhibit 67: Vendor landscape Exhibit 68: Landscape disruption Exhibit 69: Vendors covered Exhibit 70: Vendor classification Exhibit 71: Market positioning of vendors Exhibit 72: BIC – Overview Exhibit 73: BIC – Business segments Exhibit 74: BIC – Organizational developments Exhibit 75: BIC – Geographic focus Exhibit 76: BIC – Segment focus Exhibit 77: BIC – Key offerings Exhibit 78: Crayola – Overview Exhibit 79: Crayola – Organizational developments Exhibit 80: Crayola – Key offerings Exhibit 81: Faber-Castell – Overview Exhibit 82: Faber-Castell – Organizational developments Exhibit 83: Faber-Castell – Key offerings Exhibit 84: Newell Brands – Overview Exhibit 85: Newell Brands – Business segments Exhibit 86: Newell Brands – Organizational developments Exhibit 87: Newell Brands – Geographic focus Exhibit 88: Newell Brands – Segment focus Exhibit 89: Newell Brands– Key offerings Exhibit 90: PILOT Pen – Overview Exhibit 91: PILOT Pen – Organizational developments Exhibit 92: PILOT Pen – Writing and marking instruments brands Exhibit 93: PILOT Pen – Key offerings

BIC, Crayola, Faber-Castell, Newell Brands, PILOT Pen.