PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Global water softener market – Market ecosystem • Global residential water purifier market – Related market • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Global water softener market – Market sizing 2017 • Global water softener market – Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY PRODUCT • Global water softener market – Segmentation by product • Comparison by product • Global salt-based water softener market – Market size and forecast 2017-2022 • Global salt-free water softener market – Market size and forecast 2017-2022 • Market opportunity by product PART 08: CUSTOMER LANDSCAPE PART 09: MARKET SEGMENTATION BY END-USER • Global water softener market – Segmentation by end-user • Comparison by end-user • Global water softener market by residential users – Market size and forecast 2017-2022 • Global water softener market by commercial users – Market size and forecast 2017-2022 • Market opportunity by end-user PART 10: REGIONAL LANDSCAPE • Global water softener market – Geographical segmentation • Regional comparison • Water softener market in the Americas – Market size and forecast 2017-2022 • Water softener market in EMEA – Market size and forecast 2017-2022 • Water softener market in APAC – Market size and forecast 2017-2022 • Key leading countries • Market opportunity by region PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Emergence of recent technological advances to improve the efficiency of water, salt, and regeneration • Introduction of smart water softeners by key market competitors • Increasing demand for salt-free water softeners from the residential segment • Other prominent trends PART 14: COMPETITOR LANDSCAPE • Competitor overview • Landscape disruption • Competitive landscape PART 15: COMPETITOR ANALYSIS • Competitors covered • Competitor classification • Market positioning of competitors • 3M • O. Smith • Culligan • EcoWater Systems • Haier PART 16: APPENDIX • List of abbreviations   Exhibit 01: Degree of hardness standard Exhibit 02: Global residential water purifier market – Related market Exhibit 03: Global water softener market – Market characteristics Exhibit 04: Global water softener market – Market segments Exhibit 05: Global water softener market – Inclusions and exclusions checklist Exhibit 06: Global water softener market – Market size 2017 Exhibit 07: Global water softener market – Validation techniques employed for market sizing 2017 Exhibit 08: Global water softener market – Market size and forecast 2017-2022 ($ mn) Exhibit 09: Global water softener market – Year-over-year growth 2018-2022 (%) Exhibit 10: Global water softener market – Five forces analysis 2017 Exhibit 11: Global water softener market – Five forces analysis 2022 Exhibit 12: Global water softener market – Bargaining power of buyers Exhibit 13: Global water softener market – Bargaining power of suppliers Exhibit 14: Global water softener market – Threat of new entrants Exhibit 15: Global water softener market – Threat of substitutes Exhibit 16: Global water softener market – Threat of rivalry Exhibit 17: Global water softener market – Five forces 2017 Exhibit 18: Global water softener market – Product segmentation 2017-2022 (% share of revenue) Exhibit 19: Global water softener market – Comparison by product Exhibit 20: Global salt-based water softener market – Market size and forecast 2017-2022 ($ mn) Exhibit 21: Global salt-based water softener market – Year-over-year growth 2018-2022 (%) Exhibit 22: Global salt-free water softener market – Market size and forecast 2017-2022 ($ mn) Exhibit 23: Global salt-free water softener market – Year-over-year growth 2018-2022 (%) Exhibit 24: Global water softener market – Market opportunity by product Exhibit 25: Global water softener market – Customer landscape Exhibit 26: Global water softener market – End-user segmentation 2017-2022 (% share of revenue) Exhibit 27: Global water softener market – Comparison by end-user Exhibit 28: Global water softener market by residential users – Market size and forecast 2017-2022 ($ mn) Exhibit 29: Global water softener market by residential users – Year-over-year growth 2018-2022 (%) Exhibit 30: Global water softener market by commercial users – Market size and forecast 2017-2022 ($ mn) Exhibit 31: Global water softener market by commercial users – Year-over-year growth 2018-2022 (%) Exhibit 32: Global water softener market – Market opportunity by end-user Exhibit 33: Global water softener market – Regional segmentation 2017-2022 (% share of revenue) Exhibit 34: Global water softener market – Comparison by region Exhibit 35: Water softener market in the Americas – Market size and forecast 2017-2022 ($ mn) Exhibit 36: Water softener market in the Americas – Year-over-year growth 2018-2022 (%) Exhibit 37: Water softener market in the Americas – Top 3 countries Exhibit 38: Water softener market in EMEA – Market size and forecast 2017-2022 ($ mn) Exhibit 39: Water softener market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 40: Water softener market in EMEA – Top 3 countries Exhibit 41: Water softener market in APAC – Market size and forecast 2017-2022 ($ mn) Exhibit 42: Water softener market in APAC – Year-over-year growth 2018-2022 (%) Exhibit 43: Water softener market in APAC – Top 3 countries Exhibit 44: Global water softener market – Key leading countries Exhibit 45: Global water softener market – Market opportunity by region Exhibit 46: Global water softener market – Competitor landscape Exhibit 47: Global water softener market – Landscape disruption Exhibit 48: Global water softener market – Competitors covered Exhibit 49: Global water softener market – Competitor classification Exhibit 50: Global water softener market – Market positioning of competitors Exhibit 51: 3M – Competitor overview Exhibit 52: 3M – Business segments Exhibit 53: 3M – Organizational developments Exhibit 54: 3M – Geographic focus Exhibit 55: 3M – Business segment focus Exhibit 56: 3M – Key offerings Exhibit 57: A. O. Smith – Competitor overview Exhibit 58: A. O. Smith – Business segments Exhibit 59: A. O. Smith – Organizational developments Exhibit 60: A. O. Smith – Business segment focus Exhibit 61: A. O. Smith – Key offerings Exhibit 62: Culligan – Competitor overview Exhibit 63: Culligan – Business segments Exhibit 64: Culligan – Organizational developments Exhibit 65: Culligan – Key offerings Exhibit 66: EcoWater Systems – Competitor overview Exhibit 67: EcoWater Systems – Business segments Exhibit 68: EcoWater Systems – Organizational developments Exhibit 69: EcoWater Systems – Key offerings Exhibit 70: Haier – Competitor overview Exhibit 71: Haier – Business segments Exhibit 72: Haier – Organizational developments Exhibit 73: Haier – Geographic focus Exhibit 74: Haier – Key offerings

3M, A. O. Smith, Culligan, EcoWater Systems, and Haier.