PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY APPLICATION • Comparison by application • Structure-based gamification – Market size and forecast 2017-2022 • Content-based gamification – Market size and forecast 2017-2022 • Market opportunity by application PART 08: CUSTOMER LANDSCAPE PART 09: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Americas – Market size and forecast 2017-2022 • EMEA – Market size and forecast 2017-2022 • APAC – Market size and forecast 2017-2022 • Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 12: MARKET TRENDS PART 13: VENDOR LANDSCAPE • Overview • Landscape disruption PART 14: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • BUNCHBALL • Badgeville • Designing Digitally • Gameeffective PART 15: APPENDIX • List of abbreviations Exhibit 01: Parent market Exhibit 02: Global gamification market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global – Market size and forecast 2017-2022 ($ bn) Exhibit 09: Global – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Application – Market share 2017-2022 (%) Exhibit 19: Comparison by application Exhibit 20: Structure-based gamification – Market size and forecast 2017-2022 ($ bn) Exhibit 21: Structure-based gamification – Year-over-year growth 2018-2022 (%) Exhibit 22: Content-based gamification – Market size and forecast 2017-2022 ($ bn) Exhibit 23: Content-based gamification – Year-over-year growth 2018-2022 (%) Exhibit 24: Market opportunity by application Exhibit 25: Customer landscape Exhibit 26: Global – Market share by geography 2017-2022 (%) Exhibit 27: Regional comparison Exhibit 28: Americas – Market size and forecast 2017-2022 ($ bn) Exhibit 29: Key leading countries Exhibit 30: Americas – Year-over-year growth 2018-2022 (%) Exhibit 31: EMEA – Market size and forecast 2017-2022 ($ bn) Exhibit 32: Key leading countries Exhibit 33: EMEA – Year-over-year growth 2018-2022 (%) Exhibit 34: APAC – Market size and forecast 2017-2022 ($ bn) Exhibit 35: Key leading countries Exhibit 36: APAC – Year-over-year growth 2018-2022 (%) Exhibit 37: Market opportunity Exhibit 38: Vendor landscape Exhibit 39: Landscape disruption Exhibit 40: Vendors covered Exhibit 41: Vendor classification Exhibit 42: Market positioning of vendors Exhibit 43: BUNCHBALL: Overview Exhibit 44: BUNCHBALL – Organizational developments Exhibit 45: BUNCHBALL – Geographic focus Exhibit 46: BUNCHBALL– Key offerings Exhibit 47: Badgeville: Overview Exhibit 48: Badgeville – Organizational developments Exhibit 49: Badgeville – Geographic focus Exhibit 50: Badgeville – Key offerings Exhibit 51: Designing Digitally: Overview Exhibit 52: Designing Digitally – Organizational developments Exhibit 53: Designing Digitally – Geographic focus Exhibit 54: Designing Digitally– Key offerings Exhibit 55: Gameeffective: Overview Exhibit 56: Gameeffective – Organizational developments Exhibit 57: Exhibit 56: Gameeffective – Geographic focus Exhibit 58: Exhibit 56: Gameeffective – Key offerings

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