PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Global breakfast cereal market • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Global packaged shredded wheat cereal market • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY PRODUCT SIZE • Segmentation by product size • Comparison by product size • Global bite-sized packaged shredded wheat cereal market • Global full-sized packaged shredded wheat cereal market • Market opportunity by product size PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Segmentation by distribution channel • Hypermarkets and supermarkets • Independent retailers and convenience stores • Others PART 09: CUSTOMER LANDSCAPE PART 10: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Packaged shredded wheat cereal market in the Americas • Packaged shredded wheat cereal market in EMEA • Packaged shredded wheat cereal market in APAC • Key leading countries • The US • Canada • The UK • Germany • Market opportunity PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Growing trend of certifications • Increase in private-label vendors • Marketing initiatives taken by players to promote packaged shredded wheat cereal PART 14: VENDOR LANDSCAPE • Overview • Landscape disruption PART 15: VENDOR ANALYSIS • Competitive scenario • Vendors covered • Vendor classification • Market positioning of vendors • Hain Celestial • Kellogg • Nestlé • PepsiCo • Post Holdings • Silver Palate Kitchens PART 16: APPENDIX • List of abbreviations Exhibit 01: Parent market Exhibit 02: Global breakfast cereal market: Segmentation Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition – Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global packaged shredded wheat cereal market – Market size and forecast 2017-2022 ($ mn) Exhibit 09: Global packaged shredded wheat cereal market – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition – Five forces 2017 Exhibit 18: Global packaged shredded wheat cereal market by product size 2017-2022 (%) Exhibit 19: Comparison by product size Exhibit 20: Global bite-sized packaged shredded wheat cereal market – Market size and forecast 2017-2022 ($ mn) Exhibit 21: Global bite-sized packaged shredded wheat cereal market – Year-over-year growth 2018-2022 (%) Exhibit 22: Types of bite-sized packaged shredded wheat cereals Exhibit 23: Global full-sized packaged shredded wheat cereal market – Market size and forecast 2017-2022 ($ mn) Exhibit 24: Global full-sized packaged shredded wheat cereal market – Year-over-year growth 2018-2022 (%) Exhibit 25: Market opportunity by product size Exhibit 26: Global packaged shredded wheat cereal market segmentation by distribution channel in 2017 (%) Exhibit 27: Customer landscape Exhibit 28: Global packaged shredded wheat cereal market – Market share by geography 2017-2022 (%) Exhibit 29: Regional comparison Exhibit 30: Packaged shredded wheat cereal market in the Americas– Market size and forecast 2017-2022 ($ mn) Exhibit 31: Packaged shredded wheat cereal market in the Americas – Year-over-year growth 2018-2022 (%) Exhibit 32: Packaged shredded wheat cereal market in EMEA – Market size and forecast 2017-2022 ($ mn) Exhibit 33: Packaged shredded wheat cereal market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 34: Packaged shredded wheat cereal market in APAC – Market size and forecast 2017-2022 ($ mn) Exhibit 35: Packaged shredded wheat cereal market in APAC – Year-over-year growth 2018-2022 (%) Exhibit 36: Key leading countries Exhibit 37: Market opportunity Exhibit 38: Other prominent reasons behind the preference for ready-to-eat food products (like cereals) Exhibit 39: Popular retail and grocery chains players and their own-labeled packaged shredded wheat cereals offerings Exhibit 40: Vendor landscape Exhibit 41: Landscape disruption Exhibit 42: Strategies adopted by vendors Exhibit 43: Vendors covered Exhibit 44: Vendor classification Exhibit 45: Market positioning of vendors Exhibit 46: Vendor overview Exhibit 47: Hain Celestial – Business segmentation in 2017 (%) Exhibit 48: Hain Celestial – Organizational developments Exhibit 49: Hain Celestial – Geographic focus Exhibit 50: Hain Celestial – Key offerings Exhibit 51: Vendor overview Exhibit 52: Kellogg – Business segments Exhibit 53: Kellogg – Organizational developments Exhibit 54: Kellogg – Geographic focus Exhibit 55: Kellogg – Key offerings Exhibit 56: Vendor overview Exhibit 57: Nestlé – Business segments Exhibit 58: Nestlé – Organizational developments Exhibit 59: Nestlé – Geographic focus Exhibit 60: Nestlé – Key offerings Exhibit 61: Vendor overview Exhibit 62: PepsiCo – Business segmentation in 2016 (%) Exhibit 63: PepsiCo – Organizational developments Exhibit 64: PepsiCo – Geographic focus Exhibit 65: PepsiCo – Key offerings Exhibit 66: Vendor overview Exhibit 67: Post Holdings– Business segments in 2017 Exhibit 68: Post Holdings – Organizational developments Exhibit 69: Post Holdings – Geographic focus Exhibit 70: Post Holdings – Key offerings Exhibit 71: Vendor overview Exhibit 72: Silver Palate Kitchens – Organizational developments Exhibit 73: Silver Palate Kitchens – Geographic focus Exhibit 74: Silver Palate Kitchens – Key offerings

Hain Celestial, Kellogg, Nestlé, PepsiCo, Post Holdings, and Silver Palate Kitchens.