Table of Contents EXECUTIVE SUMMARY 2 Market value 2 Market value forecast 2 Category segmentation 2 Geography segmentation 2 Introduction 19 What is this report about? 19 Who is the target reader? 19 How to use this report 19 Definitions 19 Global Advertising 20 Market Overview 20 Market Data 21 Market Segmentation 22 Market outlook 24 Five forces analysis 25 Advertising in Asia-Pacific 34 Market Overview 34 Market Data 36 Market Segmentation 37 Market outlook 39 Five forces analysis 40 Advertising in Europe 49 Market Overview 49 Market Data 50 Market Segmentation 51 Market outlook 53 Five forces analysis 54 Advertising in France 63 Market Overview 63 Market Data 64 Market Segmentation 65 Market outlook 67 Five forces analysis 68 Macroeconomic indicators 77 Advertising in Germany 79 Market Overview 79 Market Data 80 Market Segmentation 81 Market outlook 83 Five forces analysis 84 Macroeconomic indicators 93 Advertising in Italy 95 Market Overview 95 Market Data 96 Market Segmentation 97 Market outlook 99 Five forces analysis 100 Macroeconomic indicators 109 Advertising in Japan 111 Market Overview 111 Market Data 112 Market Segmentation 113 Market outlook 115 Five forces analysis 116 Macroeconomic indicators 125 Advertising in Australia 127 Market Overview 127 Market Data 128 Market Segmentation 129 Market outlook 131 Five forces analysis 132 Macroeconomic indicators 141 Advertising in Canada 143 Market Overview 143 Market Data 144 Market Segmentation 145 Market outlook 147 Five forces analysis 148 Macroeconomic indicators 157 Advertising in China 159 Market Overview 159 Market Data 160 Market Segmentation 161 Market outlook 163 Five forces analysis 164 Macroeconomic indicators 173 Advertising in The Netherlands 175 Market Overview 175 Market Data 176 Market Segmentation 177 Market outlook 179 Five forces analysis 180 Macroeconomic indicators 189 Advertising in Spain 191 Market Overview 191 Market Data 192 Market Segmentation 193 Market outlook 195 Five forces analysis 196 Macroeconomic indicators 205 Advertising in The United Kingdom 207 Market Overview 207 Market Data 208 Market Segmentation 209 Market outlook 211 Five forces analysis 212 Macroeconomic indicators 221 Advertising in The United States 223 Market Overview 223 Market Data 224 Market Segmentation 225 Market outlook 227 Five forces analysis 228 Macroeconomic indicators 237 Company Profiles 239 Leading Companies 239 Appendix 267 Methodology 267 About MarketLine 268

List of Tables Table 1: Global advertising industry value: $ billion, 2013-17 Table 2: Global advertising industry category segmentation: $ billion, 2017 Table 3: Global advertising industry geography segmentation: $ billion, 2017 Table 4: Global advertising industry value forecast: $ billion, 2017-22 Table 5: Asia-Pacific advertising industry value: $ billion, 2013-17 Table 6: Asia-Pacific advertising industry category segmentation: $ billion, 2017 Table 7: Asia-Pacific advertising industry geography segmentation: $ billion, 2017 Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2017-22 Table 9: Europe advertising industry value: $ billion, 2013-17 Table 10: Europe advertising industry category segmentation: $ billion, 2017 Table 11: Europe advertising industry geography segmentation: $ billion, 2017 Table 12: Europe advertising industry value forecast: $ billion, 2017-22 Table 13: France advertising industry value: $ million, 2013-17 Table 14: France advertising industry category segmentation: $ million, 2017 Table 15: France advertising industry geography segmentation: $ million, 2017 Table 16: France advertising industry value forecast: $ million, 2017-22 Table 17: France size of population (million), 2013-17 Table 18: France gdp (constant 2005 prices, $ billion), 2013-17 Table 19: France gdp (current prices, $ billion), 2013-17 Table 20: France inflation, 2013-17 Table 21: France consumer price index (absolute), 2013-17 Table 22: France exchange rate, 2013-17 Table 23: Germany advertising industry value: $ million, 2013-17 Table 24: Germany advertising industry category segmentation: $ million, 2017 Table 25: Germany advertising industry geography segmentation: $ million, 2017 Table 26: Germany advertising industry value forecast: $ million, 2017-22 Table 27: Germany size of population (million), 2013-17 Table 28: Germany gdp (constant 2005 prices, $ billion), 2013-17 Table 29: Germany gdp (current prices, $ billion), 2013-17 Table 30: Germany inflation, 2013-17 Table 31: Germany consumer price index (absolute), 2013-17 Table 32: Germany exchange rate, 2013-17 Table 33: Italy advertising industry value: $ million, 2013-17 Table 34: Italy advertising industry category segmentation: $ million, 2017 Table 35: Italy advertising industry geography segmentation: $ million, 2017 Table 36: Italy advertising industry value forecast: $ million, 2017-22 Table 37: Italy size of population (million), 2013-17 Table 38: Italy gdp (constant 2005 prices, $ billion), 2013-17 Table 39: Italy gdp (current prices, $ billion), 2013-17 Table 40: Italy inflation, 2013-17 Table 41: Italy consumer price index (absolute), 2013-17 Table 42: Italy exchange rate, 2013-17 Table 43: Japan advertising industry value: $ million, 2013-17 Table 44: Japan advertising industry category segmentation: $ million, 2017 Table 45: Japan advertising industry geography segmentation: $ million, 2017 Table 46: Japan advertising industry value forecast: $ million, 2017-22 Table 47: Japan size of population (million), 2013-17 Table 48: Japan gdp (constant 2005 prices, $ billion), 2013-17 Table 49: Japan gdp (current prices, $ billion), 2013-17 Table 50: Japan inflation, 2013-17 Table 51: Japan consumer price index (absolute), 2013-17 Table 52: Japan exchange rate, 2013-17 Table 53: Australia advertising industry value: $ million, 2013-17 Table 54: Australia advertising industry category segmentation: $ million, 2017 Table 55: Australia advertising industry geography segmentation: $ million, 2017 Table 56: Australia advertising industry value forecast: $ million, 2017-22 Table 57: Australia size of population (million), 2013-17 Table 58: Australia gdp (constant 2005 prices, $ billion), 2013-17 Table 59: Australia gdp (current prices, $ billion), 2013-17 Table 60: Australia inflation, 2013-17 Table 61: Australia consumer price index (absolute), 2013-17 Table 62: Australia exchange rate, 2013-17 Table 63: Canada advertising industry value: $ million, 2013-17 Table 64: Canada advertising industry category segmentation: $ million, 2017 Table 65: Canada advertising industry geography segmentation: $ million, 2017 Table 66: Canada advertising industry value forecast: $ million, 2017-22 Table 67: Canada size of population (million), 2013-17 Table 68: Canada gdp (constant 2005 prices, $ billion), 2013-17 Table 69: Canada gdp (current prices, $ billion), 2013-17 Table 70: Canada inflation, 2013-17 Table 71: Canada consumer price index (absolute), 2013-17 Table 72: Canada exchange rate, 2013-17 Table 73: China advertising industry value: $ million, 2013-17 Table 74: China advertising industry category segmentation: $ million, 2017 Table 75: China advertising industry geography segmentation: $ million, 2017 List of Figures Figure 1: Global advertising industry value: $ billion, 2013-17 Figure 2: Global advertising industry category segmentation: % share, by value, 2017 Figure 3: Global advertising industry geography segmentation: % share, by value, 2017 Figure 4: Global advertising industry value forecast: $ billion, 2017-22 Figure 5: Forces driving competition in the global advertising industry, 2017 Figure 6: Drivers of buyer power in the global advertising industry, 2017 Figure 7: Drivers of supplier power in the global advertising industry, 2017 Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2017 Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2017 Figure 10: Drivers of degree of rivalry in the global advertising industry, 2017 Figure 11: Asia-Pacific advertising industry value: $ billion, 2013-17 Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2017 Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2017 Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2017-22 Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2017 Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2017 Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2017 Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2017 Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2017 Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2017 Figure 21: Europe advertising industry value: $ billion, 2013-17 Figure 22: Europe advertising industry category segmentation: % share, by value, 2017 Figure 23: Europe advertising industry geography segmentation: % share, by value, 2017 Figure 24: Europe advertising industry value forecast: $ billion, 2017-22 Figure 25: Forces driving competition in the advertising industry in Europe, 2017 Figure 26: Drivers of buyer power in the advertising industry in Europe, 2017 Figure 27: Drivers of supplier power in the advertising industry in Europe, 2017 Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2017 Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2017 Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2017 Figure 31: France advertising industry value: $ million, 2013-17 Figure 32: France advertising industry category segmentation: % share, by value, 2017 Figure 33: France advertising industry geography segmentation: % share, by value, 2017 Figure 34: France advertising industry value forecast: $ million, 2017-22 Figure 35: Forces driving competition in the advertising industry in France, 2017 Figure 36: Drivers of buyer power in the advertising industry in France, 2017 Figure 37: Drivers of supplier power in the advertising industry in France, 2017 Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2017 Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2017 Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2017 Figure 41: Germany advertising industry value: $ million, 2013-17 Figure 42: Germany advertising industry category segmentation: % share, by value, 2017 Figure 43: Germany advertising industry geography segmentation: % share, by value, 2017 Figure 44: Germany advertising industry value forecast: $ million, 2017-22 Figure 45: Forces driving competition in the advertising industry in Germany, 2017 Figure 46: Drivers of buyer power in the advertising industry in Germany, 2017 Figure 47: Drivers of supplier power in the advertising industry in Germany, 2017 Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2017 Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2017 Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2017 Figure 51: Italy advertising industry value: $ million, 2013-17 Figure 52: Italy advertising industry category segmentation: % share, by value, 2017 Figure 53: Italy advertising industry geography segmentation: % share, by value, 2017 Figure 54: Italy advertising industry value forecast: $ million, 2017-22 Figure 55: Forces driving competition in the advertising industry in Italy, 2017 Figure 56: Drivers of buyer power in the advertising industry in Italy, 2017 Figure 57: Drivers of supplier power in the advertising industry in Italy, 2017 Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2017 Figure 59: Factors influencing the threat of substitutes in the advertising industry in Italy, 2017 Figure 60: Drivers of degree of rivalry in the advertising industry in Italy, 2017 Figure 61: Japan advertising industry value: $ million, 2013-17 Figure 62: Japan advertising industry category segmentation: % share, by value, 2017 Figure 63: Japan advertising industry geography segmentation: % share, by value, 2017 Figure 64: Japan advertising industry value forecast: $ million, 2017-22 Figure 65: Forces driving competition in the advertising industry in Japan, 2017 Figure 66: Drivers of buyer power in the advertising industry in Japan, 2017 Figure 67: Drivers of supplier power in the advertising industry in Japan, 2017 Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2017 Figure 69: Factors influencing the threat of substitutes in the advertising industry in Japan, 2017 Figure 70: Drivers of degree of rivalry in the advertising industry in Japan, 2017 Figure 71: Australia advertising industry value: $ million, 2013-17 Figure 72: Australia advertising industry category segmentation: % share, by value, 2017 Figure 73: Australia advertising industry geography segmentation: % share, by value, 2017 Figure 74: Australia advertising industry value forecast: $ million, 2017-22 Figure 75: Forces driving competition in the advertising industry in Australia, 2017