Table of Contents Introduction 10 What is this report about? 10 Who is the target reader? 10 How to use this report 10 Definitions 10 Top 5 Emerging Countries Advertising 11 Industry Outlook 11 Advertising in South Africa 14 Market Overview 14 Market Data 15 Market Segmentation 16 Market outlook 18 Five forces analysis 19 Macroeconomic indicators 28 Advertising in Brazil 30 Market Overview 30 Market Data 31 Market Segmentation 32 Market outlook 34 Five forces analysis 35 Macroeconomic indicators 44 Advertising in China 46 Market Overview 46 Market Data 47 Market Segmentation 48 Market outlook 50 Five forces analysis 51 Macroeconomic indicators 60 Advertising in India 62 Market Overview 62 Market Data 63 Market Segmentation 64 Market outlook 66 Five forces analysis 67 Macroeconomic indicators 76 Advertising in Mexico 78 Market Overview 78 Market Data 79 Market Segmentation 80 Market outlook 82 Five forces analysis 83 Macroeconomic indicators 92 Company Profiles 94 Leading Companies 94 Appendix 116 Methodology 116 About MarketLine 117

List of Tables Table 1: Top 5 emerging countries advertising industry, revenue ($m), 2013-22 Table 2: Top 5 emerging countries advertising industry, revenue ($m), 2013-17 Table 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2017-22 Table 4: South Africa advertising industry value: $ million, 2013-17 Table 5: South Africa advertising industry category segmentation: $ million, 2017 Table 6: South Africa advertising industry geography segmentation: $ million, 2017 Table 7: South Africa advertising industry value forecast: $ million, 2017-22 Table 8: South Africa size of population (million), 2013-17 Table 9: South Africa gdp (constant 2005 prices, $ billion), 2013-17 Table 10: South Africa gdp (current prices, $ billion), 2013-17 Table 11: South Africa inflation, 2013-17 Table 12: South Africa consumer price index (absolute), 2013-17 Table 13: South Africa exchange rate, 2013-17 Table 14: Brazil advertising industry value: $ million, 2013-17 Table 15: Brazil advertising industry category segmentation: $ million, 2017 Table 16: Brazil advertising industry geography segmentation: $ million, 2017 Table 17: Brazil advertising industry value forecast: $ million, 2017-22 Table 18: Brazil size of population (million), 2013-17 Table 19: Brazil gdp (constant 2005 prices, $ billion), 2013-17 Table 20: Brazil gdp (current prices, $ billion), 2013-17 Table 21: Brazil inflation, 2013-17 Table 22: Brazil consumer price index (absolute), 2013-17 Table 23: Brazil exchange rate, 2013-17 Table 24: China advertising industry value: $ million, 2013-17 Table 25: China advertising industry category segmentation: $ million, 2017 Table 26: China advertising industry geography segmentation: $ million, 2017 Table 27: China advertising industry value forecast: $ million, 2017-22 Table 28: China size of population (million), 2013-17 Table 29: China gdp (constant 2005 prices, $ billion), 2013-17 Table 30: China gdp (current prices, $ billion), 2013-17 Table 31: China inflation, 2013-17 Table 32: China consumer price index (absolute), 2013-17 Table 33: China exchange rate, 2013-17 Table 34: India advertising industry value: $ million, 2013-17 Table 35: India advertising industry category segmentation: $ million, 2017 Table 36: India advertising industry geography segmentation: $ million, 2017 Table 37: India advertising industry value forecast: $ million, 2017-22 Table 38: India size of population (million), 2013-17 Table 39: India gdp (constant 2005 prices, $ billion), 2013-17 Table 40: India gdp (current prices, $ billion), 2013-17 Table 41: India inflation, 2013-17 Table 42: India consumer price index (absolute), 2013-17 Table 43: India exchange rate, 2013-17 Table 44: Mexico advertising industry value: $ million, 2013-17 Table 45: Mexico advertising industry category segmentation: $ million, 2017 Table 46: Mexico advertising industry geography segmentation: $ million, 2017 Table 47: Mexico advertising industry value forecast: $ million, 2017-22 Table 48: Mexico size of population (million), 2013-17 Table 49: Mexico gdp (constant 2005 prices, $ billion), 2013-17 Table 50: Mexico gdp (current prices, $ billion), 2013-17 Table 51: Mexico inflation, 2013-17 Table 52: Mexico consumer price index (absolute), 2013-17 Table 53: Mexico exchange rate, 2013-17 Table 54: Dentsu, Inc.: key facts Table 55: Dentsu, Inc.: key financials ($) Table 56: Dentsu, Inc.: key financials (¥) Table 57: Dentsu, Inc.: key financial ratios Table 58: The Interpublic Group of Companies, Inc.: key facts Table 59: The Interpublic Group of Companies, Inc.: key financials ($) Table 60: The Interpublic Group of Companies, Inc.: key financial ratios Table 61: Omnicom Group, Inc.: key facts Table 62: Omnicom Group, Inc.: key financials ($) Table 63: Omnicom Group, Inc.: key financial ratios Table 64: WPP plc: key facts Table 65: WPP plc: key financials ($) Table 66: WPP plc: key financials (£) Table 67: WPP plc: key financial ratios Table 68: Publicis Groupe SA: key facts Table 69: Publicis Groupe SA: key financials ($) Table 70: Publicis Groupe SA: key financials (€) Table 71: Publicis Groupe SA: key financial ratios Table 72: Havas SA: key facts Table 73: Havas SA: key financials ($) Table 74: Havas SA: key financials (€) Table 75: Havas SA: key financial ratios List of Figures Figure 1: Top 5 emerging countries advertising industry, revenue ($m), 2013-22 Figure 2: Top 5 emerging countries advertising industry, revenue ($m), 2013-17 Figure 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2017-22 Figure 4: South Africa advertising industry value: $ million, 2013-17 Figure 5: South Africa advertising industry category segmentation: % share, by value, 2017 Figure 6: South Africa advertising industry geography segmentation: % share, by value, 2017 Figure 7: South Africa advertising industry value forecast: $ million, 2017-22 Figure 8: Forces driving competition in the advertising industry in South Africa, 2017 Figure 9: Drivers of buyer power in the advertising industry in South Africa, 2017 Figure 10: Drivers of supplier power in the advertising industry in South Africa, 2017 Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2017 Figure 12: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2017 Figure 13: Drivers of degree of rivalry in the advertising industry in South Africa, 2017 Figure 14: Brazil advertising industry value: $ million, 2013-17 Figure 15: Brazil advertising industry category segmentation: % share, by value, 2017 Figure 16: Brazil advertising industry geography segmentation: % share, by value, 2017 Figure 17: Brazil advertising industry value forecast: $ million, 2017-22 Figure 18: Forces driving competition in the advertising industry in Brazil, 2017 Figure 19: Drivers of buyer power in the advertising industry in Brazil, 2017 Figure 20: Drivers of supplier power in the advertising industry in Brazil, 2017 Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2017 Figure 22: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2017 Figure 23: Drivers of degree of rivalry in the advertising industry in Brazil, 2017 Figure 24: China advertising industry value: $ million, 2013-17 Figure 25: China advertising industry category segmentation: % share, by value, 2017 Figure 26: China advertising industry geography segmentation: % share, by value, 2017 Figure 27: China advertising industry value forecast: $ million, 2017-22 Figure 28: Forces driving competition in the advertising industry in China, 2017 Figure 29: Drivers of buyer power in the advertising industry in China, 2017 Figure 30: Drivers of supplier power in the advertising industry in China, 2017 Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in China, 2017 Figure 32: Factors influencing the threat of substitutes in the advertising industry in China, 2017 Figure 33: Drivers of degree of rivalry in the advertising industry in China, 2017 Figure 34: India advertising industry value: $ million, 2013-17 Figure 35: India advertising industry category segmentation: % share, by value, 2017 Figure 36: India advertising industry geography segmentation: % share, by value, 2017 Figure 37: India advertising industry value forecast: $ million, 2017-22 Figure 38: Forces driving competition in the advertising industry in India, 2017 Figure 39: Drivers of buyer power in the advertising industry in India, 2017 Figure 40: Drivers of supplier power in the advertising industry in India, 2017 Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in India, 2017 Figure 42: Factors influencing the threat of substitutes in the advertising industry in India, 2017 Figure 43: Drivers of degree of rivalry in the advertising industry in India, 2017 Figure 44: Mexico advertising industry value: $ million, 2013-17 Figure 45: Mexico advertising industry category segmentation: % share, by value, 2017 Figure 46: Mexico advertising industry geography segmentation: % share, by value, 2017 Figure 47: Mexico advertising industry value forecast: $ million, 2017-22 Figure 48: Forces driving competition in the advertising industry in Mexico, 2017 Figure 49: Drivers of buyer power in the advertising industry in Mexico, 2017 Figure 50: Drivers of supplier power in the advertising industry in Mexico, 2017 Figure 51: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2017 Figure 52: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2017 Figure 53: Drivers of degree of rivalry in the advertising industry in Mexico, 2017 Figure 54: Dentsu, Inc.: revenues & profitability Figure 55: Dentsu, Inc.: assets & liabilities Figure 56: The Interpublic Group of Companies, Inc.: revenues & profitability Figure 57: The Interpublic Group of Companies, Inc.: assets & liabilities Figure 58: Omnicom Group, Inc.: revenues & profitability Figure 59: Omnicom Group, Inc.: assets & liabilities Figure 60: WPP plc: revenues & profitability Figure 61: WPP plc: assets & liabilities Figure 62: Publicis Groupe SA: revenues & profitability Figure 63: Publicis Groupe SA: assets & liabilities Figure 64: Havas SA: revenues & profitability Figure 65: Havas SA: assets & liabilities