Table of Contents Introduction 8 What is this report about? 8 Who is the target reader? 8 How to use this report 8 Definitions 8 NAFTA Advertising 9 Industry Outlook 9 Advertising in Canada 12 Market Overview 12 Market Data 13 Market Segmentation 14 Market outlook 16 Five forces analysis 17 Macroeconomic indicators 26 Advertising in Mexico 28 Market Overview 28 Market Data 29 Market Segmentation 30 Market outlook 32 Five forces analysis 33 Macroeconomic indicators 42 Advertising in The United States 44 Market Overview 44 Market Data 45 Market Segmentation 46 Market outlook 48 Five forces analysis 49 Macroeconomic indicators 58 Company Profiles 60 Leading Companies 60 Appendix 82 Methodology 82 About MarketLine 83

List of Tables Table 1: NAFTA countries advertising industry, revenue ($m), 2013-22 Table 2: NAFTA countries advertising industry, revenue ($m), 2013-17 Table 3: NAFTA countries advertising industry forecast, revenue ($m), 2017-22 Table 4: Canada advertising industry value: $ million, 2013-17 Table 5: Canada advertising industry category segmentation: $ million, 2017 Table 6: Canada advertising industry geography segmentation: $ million, 2017 Table 7: Canada advertising industry value forecast: $ million, 2017-22 Table 8: Canada size of population (million), 2013-17 Table 9: Canada gdp (constant 2005 prices, $ billion), 2013-17 Table 10: Canada gdp (current prices, $ billion), 2013-17 Table 11: Canada inflation, 2013-17 Table 12: Canada consumer price index (absolute), 2013-17 Table 13: Canada exchange rate, 2013-17 Table 14: Mexico advertising industry value: $ million, 2013-17 Table 15: Mexico advertising industry category segmentation: $ million, 2017 Table 16: Mexico advertising industry geography segmentation: $ million, 2017 Table 17: Mexico advertising industry value forecast: $ million, 2017-22 Table 18: Mexico size of population (million), 2013-17 Table 19: Mexico gdp (constant 2005 prices, $ billion), 2013-17 Table 20: Mexico gdp (current prices, $ billion), 2013-17 Table 21: Mexico inflation, 2013-17 Table 22: Mexico consumer price index (absolute), 2013-17 Table 23: Mexico exchange rate, 2013-17 Table 24: United States advertising industry value: $ billion, 2013-17 Table 25: United States advertising industry category segmentation: $ billion, 2017 Table 26: United States advertising industry geography segmentation: $ billion, 2017 Table 27: United States advertising industry value forecast: $ billion, 2017-22 Table 28: United States size of population (million), 2013-17 Table 29: United States gdp (constant 2005 prices, $ billion), 2013-17 Table 30: United States gdp (current prices, $ billion), 2013-17 Table 31: United States inflation, 2013-17 Table 32: United States consumer price index (absolute), 2013-17 Table 33: United States exchange rate, 2013-17 Table 34: Dentsu, Inc.: key facts Table 35: Dentsu, Inc.: key financials ($) Table 36: Dentsu, Inc.: key financials (¥) Table 37: Dentsu, Inc.: key financial ratios Table 38: Omnicom Group, Inc.: key facts Table 39: Omnicom Group, Inc.: key financials ($) Table 40: Omnicom Group, Inc.: key financial ratios Table 41: Publicis Groupe SA: key facts Table 42: Publicis Groupe SA: key financials ($) Table 43: Publicis Groupe SA: key financials (€) Table 44: Publicis Groupe SA: key financial ratios Table 45: WPP plc: key facts Table 46: WPP plc: key financials ($) Table 47: WPP plc: key financials (£) Table 48: WPP plc: key financial ratios Table 49: Havas SA: key facts Table 50: Havas SA: key financials ($) Table 51: Havas SA: key financials (€) Table 52: Havas SA: key financial ratios Table 53: The Interpublic Group of Companies, Inc.: key facts Table 54: The Interpublic Group of Companies, Inc.: key financials ($) Table 55: The Interpublic Group of Companies, Inc.: key financial ratios List of Figures Figure 1: NAFTA countries advertising industry, revenue ($m), 2013-22 Figure 2: NAFTA countries advertising industry, revenue ($m), 2013-17 Figure 3: NAFTA countries advertising industry forecast, revenue ($m), 2017-22 Figure 4: Canada advertising industry value: $ million, 2013-17 Figure 5: Canada advertising industry category segmentation: % share, by value, 2017 Figure 6: Canada advertising industry geography segmentation: % share, by value, 2017 Figure 7: Canada advertising industry value forecast: $ million, 2017-22 Figure 8: Forces driving competition in the advertising industry in Canada, 2017 Figure 9: Drivers of buyer power in the advertising industry in Canada, 2017 Figure 10: Drivers of supplier power in the advertising industry in Canada, 2017 Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2017 Figure 12: Factors influencing the threat of substitutes in the advertising industry in Canada, 2017 Figure 13: Drivers of degree of rivalry in the advertising industry in Canada, 2017 Figure 14: Mexico advertising industry value: $ million, 2013-17 Figure 15: Mexico advertising industry category segmentation: % share, by value, 2017 Figure 16: Mexico advertising industry geography segmentation: % share, by value, 2017 Figure 17: Mexico advertising industry value forecast: $ million, 2017-22 Figure 18: Forces driving competition in the advertising industry in Mexico, 2017 Figure 19: Drivers of buyer power in the advertising industry in Mexico, 2017 Figure 20: Drivers of supplier power in the advertising industry in Mexico, 2017 Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2017 Figure 22: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2017 Figure 23: Drivers of degree of rivalry in the advertising industry in Mexico, 2017 Figure 24: United States advertising industry value: $ billion, 2013-17 Figure 25: United States advertising industry category segmentation: % share, by value, 2017 Figure 26: United States advertising industry geography segmentation: % share, by value, 2017 Figure 27: United States advertising industry value forecast: $ billion, 2017-22 Figure 28: Forces driving competition in the advertising industry in the United States, 2017 Figure 29: Drivers of buyer power in the advertising industry in the United States, 2017 Figure 30: Drivers of supplier power in the advertising industry in the United States, 2017 Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2017 Figure 32: Factors influencing the threat of substitutes in the advertising industry in the United States, 2017 Figure 33: Drivers of degree of rivalry in the advertising industry in the United States, 2017 Figure 34: Dentsu, Inc.: revenues & profitability Figure 35: Dentsu, Inc.: assets & liabilities Figure 36: Omnicom Group, Inc.: revenues & profitability Figure 37: Omnicom Group, Inc.: assets & liabilities Figure 38: Publicis Groupe SA: revenues & profitability Figure 39: Publicis Groupe SA: assets & liabilities Figure 40: WPP plc: revenues & profitability Figure 41: WPP plc: assets & liabilities Figure 42: Havas SA: revenues & profitability Figure 43: Havas SA: assets & liabilities Figure 44: The Interpublic Group of Companies, Inc.: revenues & profitability Figure 45: The Interpublic Group of Companies, Inc.: assets & liabilities