Table of Contents Introduction 13 What is this report about? 13 Who is the target reader? 13 How to use this report 13 Definitions 13 Group of Eight (G8) Advertising 14 Industry Outlook 14 Advertising in Canada 18 Market Overview 18 Market Data 19 Market Segmentation 20 Market outlook 22 Five forces analysis 23 Macroeconomic indicators 32 Advertising in France 34 Market Overview 34 Market Data 35 Market Segmentation 36 Market outlook 38 Five forces analysis 39 Macroeconomic indicators 48 Advertising in Germany 50 Market Overview 50 Market Data 51 Market Segmentation 52 Market outlook 54 Five forces analysis 55 Macroeconomic indicators 64 Advertising in Italy 66 Market Overview 66 Market Data 67 Market Segmentation 68 Market outlook 70 Five forces analysis 71 Macroeconomic indicators 80 Advertising in Japan 82 Market Overview 82 Market Data 83 Market Segmentation 84 Market outlook 86 Five forces analysis 87 Macroeconomic indicators 96 Advertising in Russia 98 Market Overview 98 Market Data 99 Market Segmentation 100 Market outlook 102 Five forces analysis 103 Macroeconomic indicators 112 Advertising in The United Kingdom 114 Market Overview 114 Market Data 115 Market Segmentation 116 Market outlook 118 Five forces analysis 119 Macroeconomic indicators 128 Advertising in The United States 130 Market Overview 130 Market Data 131 Market Segmentation 132 Market outlook 134 Five forces analysis 135 Macroeconomic indicators 144 Company Profiles 146 Leading Companies 146 Appendix 174 Methodology 174 About MarketLine 175

List of Tables Table 1: G8 advertising industry, revenue($m), 2013-22 Table 2: G8 advertising industry, revenue by country ($m), 2013-17 Table 3: G8 advertising industry forecast, revenue by country ($m), 2017-22 Table 4: Canada advertising industry value: $ million, 2013-17 Table 5: Canada advertising industry category segmentation: $ million, 2017 Table 6: Canada advertising industry geography segmentation: $ million, 2017 Table 7: Canada advertising industry value forecast: $ million, 2017-22 Table 8: Canada size of population (million), 2013-17 Table 9: Canada gdp (constant 2005 prices, $ billion), 2013-17 Table 10: Canada gdp (current prices, $ billion), 2013-17 Table 11: Canada inflation, 2013-17 Table 12: Canada consumer price index (absolute), 2013-17 Table 13: Canada exchange rate, 2013-17 Table 14: France advertising industry value: $ million, 2013-17 Table 15: France advertising industry category segmentation: $ million, 2017 Table 16: France advertising industry geography segmentation: $ million, 2017 Table 17: France advertising industry value forecast: $ million, 2017-22 Table 18: France size of population (million), 2013-17 Table 19: France gdp (constant 2005 prices, $ billion), 2013-17 Table 20: France gdp (current prices, $ billion), 2013-17 Table 21: France inflation, 2013-17 Table 22: France consumer price index (absolute), 2013-17 Table 23: France exchange rate, 2013-17 Table 24: Germany advertising industry value: $ million, 2013-17 Table 25: Germany advertising industry category segmentation: $ million, 2017 Table 26: Germany advertising industry geography segmentation: $ million, 2017 Table 27: Germany advertising industry value forecast: $ million, 2017-22 Table 28: Germany size of population (million), 2013-17 Table 29: Germany gdp (constant 2005 prices, $ billion), 2013-17 Table 30: Germany gdp (current prices, $ billion), 2013-17 Table 31: Germany inflation, 2013-17 Table 32: Germany consumer price index (absolute), 2013-17 Table 33: Germany exchange rate, 2013-17 Table 34: Italy advertising industry value: $ million, 2013-17 Table 35: Italy advertising industry category segmentation: $ million, 2017 Table 36: Italy advertising industry geography segmentation: $ million, 2017 Table 37: Italy advertising industry value forecast: $ million, 2017-22 Table 38: Italy size of population (million), 2013-17 Table 39: Italy gdp (constant 2005 prices, $ billion), 2013-17 Table 40: Italy gdp (current prices, $ billion), 2013-17 Table 41: Italy inflation, 2013-17 Table 42: Italy consumer price index (absolute), 2013-17 Table 43: Italy exchange rate, 2013-17 Table 44: Japan advertising industry value: $ million, 2013-17 Table 45: Japan advertising industry category segmentation: $ million, 2017 Table 46: Japan advertising industry geography segmentation: $ million, 2017 Table 47: Japan advertising industry value forecast: $ million, 2017-22 Table 48: Japan size of population (million), 2013-17 Table 49: Japan gdp (constant 2005 prices, $ billion), 2013-17 Table 50: Japan gdp (current prices, $ billion), 2013-17 Table 51: Japan inflation, 2013-17 Table 52: Japan consumer price index (absolute), 2013-17 Table 53: Japan exchange rate, 2013-17 Table 54: Russia advertising industry value: $ million, 2013-17 Table 55: Russia advertising industry category segmentation: $ million, 2017 Table 56: Russia advertising industry geography segmentation: $ million, 2017 Table 57: Russia advertising industry value forecast: $ million, 2017-22 Table 58: Russia size of population (million), 2013-17 Table 59: Russia gdp (constant 2005 prices, $ billion), 2013-17 Table 60: Russia gdp (current prices, $ billion), 2013-17 Table 61: Russia inflation, 2013-17 Table 62: Russia consumer price index (absolute), 2013-17 Table 63: Russia exchange rate, 2013-17 Table 64: United Kingdom advertising industry value: $ million, 2013-17 Table 65: United Kingdom advertising industry category segmentation: $ million, 2017 Table 66: United Kingdom advertising industry geography segmentation: $ million, 2017 Table 67: United Kingdom advertising industry value forecast: $ million, 2017-22 Table 68: United Kingdom size of population (million), 2013-17 Table 69: United Kingdom gdp (constant 2005 prices, $ billion), 2013-17 Table 70: United Kingdom gdp (current prices, $ billion), 2013-17 Table 71: United Kingdom inflation, 2013-17 Table 72: United Kingdom consumer price index (absolute), 2013-17 Table 73: United Kingdom exchange rate, 2013-17 Table 74: United States advertising industry value: $ billion, 2013-17 Table 75: United States advertising industry category segmentation: $ billion, 2017 Table 76: United States advertising industry geography segmentation: $ billion, 2017 Table 77: United States advertising industry value forecast: $ billion, 2017-22 Table 78: United States size of population (million), 2013-17 Table 79: United States gdp (constant 2005 prices, $ billion), 2013-17 Table 80: United States gdp (current prices, $ billion), 2013-17 Table 81: United States inflation, 2013-17 Table 82: United States consumer price index (absolute), 2013-17 Table 83: United States exchange rate, 2013-17 Table 84: Dentsu, Inc.: key facts Table 85: Dentsu, Inc.: key financials ($) Table 86: Dentsu, Inc.: key financials (¥) Table 87: Dentsu, Inc.: key financial ratios Table 88: Omnicom Group, Inc.: key facts Table 89: Omnicom Group, Inc.: key financials ($) Table 90: Omnicom Group, Inc.: key financial ratios Table 91: Publicis Groupe SA: key facts Table 92: Publicis Groupe SA: key financials ($) Table 93: Publicis Groupe SA: key financials (€) Table 94: Publicis Groupe SA: key financial ratios Table 95: WPP plc: key facts Table 96: WPP plc: key financials ($) Table 97: WPP plc: key financials (£) Table 98: WPP plc: key financial ratios Table 99: Havas SA: key facts Table 100: Havas SA: key financials ($) Table 101: Havas SA: key financials (€) Table 102: Havas SA: key financial ratios Table 103: Asatsu-DK Inc.: key facts Table 104: Asatsu-DK Inc.: key financials ($) Table 105: Asatsu-DK Inc.: key financials (¥) Table 106: Asatsu-DK Inc.: key financial ratios Table 107: Hakuhodo DY Holdings Inc.: key facts Table 108: Hakuhodo DY Holdings Inc.: key financials ($) Table 109: Hakuhodo DY Holdings Inc.: key financials (¥) Table 110: Hakuhodo DY Holdings Inc.: key financial ratios Table 111: The Interpublic Group of Companies, Inc.: key facts Table 112: The Interpublic Group of Companies, Inc.: key financials ($) Table 113: The Interpublic Group of Companies, Inc.: key financial ratios List of Figures Figure 1: G8 advertising industry, revenue($m), 2013-22 Figure 2: G8 Advertising industry, revenue by country (%), 2017 Figure 3: G8 advertising industry, revenue by country ($m), 2013-17 Figure 4: G8 advertising industry forecast, revenue by country ($m), 2017-22 Figure 5: Canada advertising industry value: $ million, 2013-17 Figure 6: Canada advertising industry category segmentation: % share, by value, 2017 Figure 7: Canada advertising industry geography segmentation: % share, by value, 2017 Figure 8: Canada advertising industry value forecast: $ million, 2017-22 Figure 9: Forces driving competition in the advertising industry in Canada, 2017 Figure 10: Drivers of buyer power in the advertising industry in Canada, 2017 Figure 11: Drivers of supplier power in the advertising industry in Canada, 2017 Figure 12: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2017 Figure 13: Factors influencing the threat of substitutes in the advertising industry in Canada, 2017 Figure 14: Drivers of degree of rivalry in the advertising industry in Canada, 2017 Figure 15: France advertising industry value: $ million, 2013-17 Figure 16: France advertising industry category segmentation: % share, by value, 2017 Figure 17: France advertising industry geography segmentation: % share, by value, 2017 Figure 18: France advertising industry value forecast: $ million, 2017-22 Figure 19: Forces driving competition in the advertising industry in France, 2017 Figure 20: Drivers of buyer power in the advertising industry in France, 2017 Figure 21: Drivers of supplier power in the advertising industry in France, 2017 Figure 22: Factors influencing the likelihood of new entrants in the advertising industry in France, 2017 Figure 23: Factors influencing the threat of substitutes in the advertising industry in France, 2017 Figure 24: Drivers of degree of rivalry in the advertising industry in France, 2017 Figure 25: Germany advertising industry value: $ million, 2013-17 Figure 26: Germany advertising industry category segmentation: % share, by value, 2017 Figure 27: Germany advertising industry geography segmentation: % share, by value, 2017 Figure 28: Germany advertising industry value forecast: $ million, 2017-22 Figure 29: Forces driving competition in the advertising industry in Germany, 2017 Figure 30: Drivers of buyer power in the advertising industry in Germany, 2017 Figure 31: Drivers of supplier power in the advertising industry in Germany, 2017 Figure 32: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2017 Figure 33: Factors influencing the threat of substitutes in the advertising industry in Germany, 2017 Figure 34: Drivers of degree of rivalry in the advertising industry in Germany, 2017 Figure 35: Italy advertising industry value: $ million, 2013-17 Figure 36: Italy advertising industry category segmentation: % share, by value, 2017 Figure 37: Italy advertising industry geography segmentation: % share, by value, 2017 Figure 38: Italy advertising industry value forecast: $ million, 2017-22 Figure 39: Forces driving competition in the advertising industry in Italy, 2017 Figure 40: Drivers of buyer power in the advertising industry in Italy, 2017 Figure 41: Drivers of supplier power in the advertising industry in Italy, 2017 Figure 42: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2017 Figure 43: Factors influencing the threat of substitutes in the advertising industry in Italy, 2017 Figure 44: Drivers of degree of rivalry in the advertising industry in Italy, 2017 Figure 45: Japan advertising industry value: $ million, 2013-17 Figure 46: Japan advertising industry category segmentation: % share, by value, 2017 Figure 47: Japan advertising industry geography segmentation: % share, by value, 2017 Figure 48: Japan advertising industry value forecast: $ million, 2017-22 Figure 49: Forces driving competition in the advertising industry in Japan, 2017 Figure 50: Drivers of buyer power in the advertising industry in Japan, 2017 Figure 51: Drivers of supplier power in the advertising industry in Japan, 2017 Figure 52: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2017 Figure 53: Factors influencing the threat of substitutes in the advertising industry in Japan, 2017 Figure 54: Drivers of degree of rivalry in the advertising industry in Japan, 2017 Figure 55: Russia advertising industry value: $ million, 2013-17 Figure 56: Russia advertising industry category segmentation: % share, by value, 2017 Figure 57: Russia advertising industry geography segmentation: % share, by value, 2017 Figure 58: Russia advertising industry value forecast: $ million, 2017-22 Figure 59: Forces driving competition in the advertising industry in Russia, 2017 Figure 60: Drivers of buyer power in the advertising industry in Russia, 2017 Figure 61: Drivers of supplier power in the advertising industry in Russia, 2017 Figure 62: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2017 Figure 63: Factors influencing the threat of substitutes in the advertising industry in Russia, 2017 Figure 64: Drivers of degree of rivalry in the advertising industry in Russia, 2017 Figure 65: United Kingdom advertising industry value: $ million, 2013-17 Figure 66: United Kingdom advertising industry category segmentation: % share, by value, 2017 Figure 67: United Kingdom advertising industry geography segmentation: % share, by value, 2017 Figure 68: United Kingdom advertising industry value forecast: $ million, 2017-22 Figure 69: Forces driving competition in the advertising industry in the United Kingdom, 2017 Figure 70: Drivers of buyer power in the advertising industry in the United Kingdom, 2017 Figure 71: Drivers of supplier power in the advertising industry in the United Kingdom, 2017 Figure 72: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2017 Figure 73: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2017 Figure 74: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2017 Figure 75: United States advertising industry value: $ billion, 2013-17 Figure 76: United States advertising industry category segmentation: % share, by value, 2017 Figure 77: United States advertising industry geography segmentation: % share, by value, 2017 Figure 78: United States advertising industry value forecast: $ billion, 2017-22 Figure 79: Forces driving competition in the advertising industry in the United States, 2017 Figure 80: Drivers of buyer power in the advertising industry in the United States, 2017 Figure 81: Drivers of supplier power in the advertising industry in the United States, 2017 Figure 82: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2017 Figure 83: Factors influencing the threat of substitutes in the advertising industry in the United States, 2017 Figure 84: Drivers of degree of rivalry in the advertising industry in the United States, 2017 Figure 85: Dentsu, Inc.: revenues & profitability Figure 86: Dentsu, Inc.: assets & liabilities Figure 87: Omnicom Group, Inc.: revenues & profitability Figure 88: Omnicom Group, Inc.: assets & liabilities Figure 89: Publicis Groupe SA: revenues & profitability Figure 90: Publicis Groupe SA: assets & liabilities Figure 91: WPP plc: revenues & profitability Figure 92: WPP plc: assets & liabilities Figure 93: Havas SA: revenues & profitability Figure 94: Havas SA: assets & liabilities Figure 95: Asatsu-DK Inc.: revenues & profitability Figure 96: Asatsu-DK Inc.: assets & liabilities Figure 97: Hakuhodo DY Holdings Inc.: revenues & profitability Figure 98: Hakuhodo DY Holdings Inc.: assets & liabilities Figure 99: The Interpublic Group of Companies, Inc.: revenues & profitability Figure 100: The Interpublic Group of Companies, Inc.: assets & liabilities