JUICE IN KENYA Euromonitor International March 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Manufacturers Focus on Children, Adolescents and Young Adults Working Middle-classes Appreciate the Convenience of On-the-go Products Innovation and Flavour Diversification Competitive Landscape In-store Marketing Activities Remain Popular Increasingly Health-conscious Middle-classes Drive Growth Innovation Supported by Investment in New Technology Category Data Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017 Table 2 Off-trade Sales of Juice by Category: Value 2012-2017 Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017 Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Off-trade Juice: % Volume 2013-2017 Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017 Table 7 NBO Company Shares of Off-trade Juice: % Value 2013-2017 Table 8 LBN Brand Shares of Off-trade Juice: % Value 2014-2017 Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022 Table 10 Forecast Off-trade Sales of Juice by Category: Value 2017-2022 Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022 Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022 Executive Summary Soft Drinks Volume Sales Growth Remains Steady in 2017 Manufacturers Invest Heavily in Advertising Innovation in Juice Packaging Coca-Cola East & Central Africa Division Remains the Leading Player Solid Volume Growth Expected Over the Forecast Period Market Data Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017 Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017 Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017 Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017 Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017 Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022 Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022 Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022 Table 34 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022 Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022 Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022 Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources