ENERGY DRINKS IN KENYA Euromonitor International March 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Energy Drinks Grow in Popularity Among Busy Younger Consumers Due To Rising Disposable Incomes Increasing Awareness Campaigns Consumers Increasingly Opting for Healthier Variants Competitive Landscape Energy Drinks A Relatively Small Category Dominated by One Major Player Manufacturer Innovation Focuses on Healthier Options Category Data Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017 Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017 Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017 Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017 Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017 Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017 Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017 Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017 Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022 Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022 Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022 Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022 Executive Summary Soft Drinks Volume Sales Growth Remains Steady in 2017 Manufacturers Invest Heavily in Advertising Innovation in Juice Packaging Coca-Cola East & Central Africa Division Remains the Leading Player Solid Volume Growth Expected Over the Forecast Period Market Data Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017 Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017 Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017 Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017 Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017 Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022 Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022 Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022 Table 34 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022 Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022 Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022 Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources