CONCENTRATES IN KENYA Euromonitor International March 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Manufacturers Focus on Flavour Innovation To Meet Changing Consumer Needs Growing Number of Middle-class Consumers Seeking Healthier Options Manufacturers Obliged To Disclose the Nutritional Content of Their Products Competitive Landscape Consumers Showing More Interest in Rtd Concentrates Health-conscious Consumers Prefer Juice and Water Excel Chemicals Loses Value Share Category Data Concentrates Conversions Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017 Table 2 Off-trade Sales of Concentrates by Category: Value 2012-2017 Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017 Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017 Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017 Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017 Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017 Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017 Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017 Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022 Table 12 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022 Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022 Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022 Executive Summary Soft Drinks Volume Sales Growth Remains Steady in 2017 Manufacturers Invest Heavily in Advertising Innovation in Juice Packaging Coca-Cola East & Central Africa Division Remains the Leading Player Solid Volume Growth Expected Over the Forecast Period Market Data Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017 Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017 Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017 Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017 Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017 Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017 Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017 Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017 Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017 Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017 Table 25 Off-trade Sales of Soft Drinks by Category: Value 2012-2017 Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017 Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017 Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022 Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022 Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022 Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022 Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022 Sources Summary 2 Research Sources