CARBONATES IN KENYA Euromonitor International March 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Coca-Cola Acquires Equator Bottlers Health-conscious Consumers Demand Healthier Carbonates Introduction of Revenue Stamps Meets Some Resistance Competitive Landscape Carbonates Facing Increasing Competition From Juice Established Manufacturers Look To Diversify Their Businesses Category Data Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017 Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017 Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017 Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017 Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017 Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017 Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017 Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017 Table 9 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017 Table 10 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017 Table 11 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017 Table 12 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017 Table 13 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022 Table 14 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022 Table 15 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022 Table 16 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022 Executive Summary Soft Drinks Volume Sales Growth Remains Steady in 2017 Manufacturers Invest Heavily in Advertising Innovation in Juice Packaging Coca-Cola East & Central Africa Division Remains the Leading Player Solid Volume Growth Expected Over the Forecast Period Market Data Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017 Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017 Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017 Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017 Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017 Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017 Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017 Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017 Table 27 Off-trade Sales of Soft Drinks by Category: Value 2012-2017 Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017 Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017 Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017 Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017 Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017 Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022 Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022 Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022 Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022 Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources