SOFT DRINKS IN CHILE Euromonitor International March 2018 LIST OF CONTENTS AND TABLES Executive Summary Soft Drinks Off-trade Volume Growth Remains Flat in Gloomy Chilean Economic Context Bottled Water's Standout Performance Driven by Variety of Factors Coca-Cola De Chile Maintains Leadership With Initiatives in Dynamic Environment Dynamic Product Innovations in Bottled Water Expected Economic Recovery Will Allow Increased Demand for "premiumised" and Healthier Soft Drinks Market Data Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017 Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017 Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022 Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022 Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022 Appendix Fountain Sales in Chile Sources Summary 1 Research Sources Headlines Prospects Greater Availability and Visibility of Bottled Water the Development of New Products With Exotic Flavours and More Natural Ingredients Is Expected Competition Rivalry Will Intensify in Bulk Bottled Water Competitive Landscape Increasing Number of Players Target Children Through Innovative and Distinctive Value Proposition Coca-Cola De Chile Empowers Its Flavoured Bottled Water Portfolio Category Data Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017 Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017 Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017 Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017 Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017 Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017 Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017 Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017 Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022 Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022 Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022 Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022 Headlines Prospects Consumers Will Continue To Reject Carbonates Players' Bid To Retain Volume Sales On-the-go Eating and Drinking Habits Might Push Players To Launch Smaller Pack Sizes Competitive Landscape Coca-Cola De Chile Retains Leadership by Anticipating Legislation and Taking Significant Steps Players Take Advantage of Internet Retailing In-store Promotions Sustain Carbonates' Volume Flat Growth Rate Category Data Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017 Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017 Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017 Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017 Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017 Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017 Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017 Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017 Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017 Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017 Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017 Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017 Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017 Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017 Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022 Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022 Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022 Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022 Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022 Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022 Headlines Prospects Unfavourable Prospects for Concentrates Mainly Due To Steady Migration To Other Soft Drinks Shelf Space Reduction of Concentrates Offerings Competitive Landscape Tresmontes Lucchetti Remains Leading Company in Concentrates Despite Trade Agreement Between Embotelladoras Chilenas Unidas and Empresas Carozzi, Latter Does Not Gain Share Category Data Concentrates Conversions Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017 Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017 Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017 Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017 Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017 Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017 Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017 Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017 Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017 Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017 Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017 Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017 Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022 Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022 Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022 Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022 Headlines Prospects Juice To Continue Experiencing Premiumisation Driven by 100% Juice and Coconut and Other Plant Waters Nectars' Performance Severely Impacted by Continuous Migration Process Towards Healthier Alternatives Competitive Landscape Promarca SA Maintains Its Leading Position Coca-Cola De Chile Takes Significant Initiatives by Reformulating Its Juices and Launching New Products Growing Visibility of Aloe Vera-based Juice Offerings in Modern Channel Category Data Table 80 Off-trade Sales of Juice by Category: Volume 2012-2017 Table 81 Off-trade Sales of Juice by Category: Value 2012-2017 Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017 Table 83 Off-trade Sales of Juice by Category: % Value Growth 2012-2017 Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017 Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017 Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017 Table 87 NBO Company Shares of Off-trade Juice: % Volume 2013-2017 Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017 Table 89 NBO Company Shares of Off-trade Juice: % Value 2013-2017 Table 90 LBN Brand Shares of Off-trade Juice: % Value 2014-2017 Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022 Table 92 Forecast Off-trade Sales of Juice by Category: Value 2017-2022 Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022 Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022 Headlines Prospects A Relative New Category With Room for Growth Increasing Number of Small Brands Expected To Enter Significant Threats Should Not Be Ignored Competitive Landscape Nestlé Opens the Way To A More Affordable Rtd Coffee With Nescafé Shakissimo Line Marley One Drop Is A Notable Brand Category Data Table 95 Off-trade Sales of RTD Coffee: Volume 2012-2017 Table 96 Off-trade Sales of RTD Coffee: Value 2012-2017 Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017 Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017 Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017 Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017 Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017 Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017 Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022 Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022 Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022 Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022 Headlines Prospects Rising Health Awareness Among Chilean Consumers Boosts Positive Development of Rtd Tea Persistent Economic Deceleration Might Threaten Rtd Tea's Performance New Players Offer More Exotic Flavours Varieties To Traditional Rtd Tea Competitive Landscape Embotelladora Chilenas Unidas Remains Clear Leader of Rtd Tea Several Small Players Enter Bottled Brewed Packaged Yerba Mate Category Data Table 107 Off-trade Sales of RTD Tea by Category: Volume 2012-2017 Table 108 Off-trade Sales of RTD Tea by Category: Value 2012-2017 Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017 Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017 Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017 Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017 Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017 Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017 Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017 Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022 Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022 Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022 Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022 Headlines Prospects 2018 Is Expected To Register A Stronger Growth Rate Compared To 2017 Increasing Number of Product Launches With New Flavours Are Expected Competitive Landscape Monster Energy's Outstanding Performance Boosted by Coca-cola's Distribution and Marketing Local Player Mr Big Maintains Position in A Highly Competitive Environment Category Data Table 120 Off-trade Sales of Energy Drinks: Volume 2012-2017 Table 121 Off-trade Sales of Energy Drinks: Value 2012-2017 Table 122 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017 Table 123 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017 Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017 Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017 Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017 Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017 Table 128 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022 Table 129 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022 Table 130 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022 Table 131 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022 Headlines Prospects As Novelty Effect Wanes, Sports Drinks Will Begin To Mature Over the Forecast Period Sport Drinks Will Continue Capitalise on the Wellness Trend Competitive Landscape Sports Drinks in Chile Dominated by Two International Brands: Gatorade and Powerade Flavour Sophistication Based on Functional Ingredients Move Beyond Traditional Sports Drink Taste Category Data Table 132 Off-trade Sales of Sports Drinks: Volume 2012-2017 Table 133 Off-trade Sales of Sports Drinks: Value 2012-2017 Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017 Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017 Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017 Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017 Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017 Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017 Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022 Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022 Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022 Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022 Prospects