ENERGY DRINKS IN BULGARIA Euromonitor International March 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Young Consumers Drive Energy Drinks' Consumption Consumers Increasingly Interested in Healthy Variations Further Price Segmentation Within the Economy Space Competitive Landscape Strong Growth of Hell Private Label Penetration Sarantis Bulgaria Enters Energy Drinks Category Data Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017 Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017 Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017 Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017 Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017 Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017 Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017 Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017 Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022 Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022 Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022 Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022 Executive Summary Soft Drinks' Stable Performance Urban Consumers Drive Trends "thirsty" for Growth Companies Targeting Younger Consumers Quality and Value for Money Increasingly Important Market Data Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017 Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017 Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017 Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017 Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017 Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022 Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022 Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022 Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022 Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022 Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022 Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022 Appendix Fountain Sales in Bulgaria Sources Summary 1 Research Sources