Table of Contents Chapter 1 Overview of Toothpaste 1.1 Definition of Toothpaste in This Report 1.2 Commercial Types of Toothpaste 1.2.1 Regular 1.2.2 Cavity Protection 1.2.3 Whitening 1.2.4 For Sensitive Teeth 1.2.5 For Sensitive Gums 1.3 Downstream Application of Toothpaste 1.3.1 Adults 1.3.2 Children 1.4 Development History of Toothpaste 1.5 Market Status and Trend of Toothpaste 2013-2023 1.5.1 United States Toothpaste Market Status and Trend 2013-2023 1.5.2 Regional Toothpaste Market Status and Trend 2013-2023 Chapter 2 United States Market Status and Forecast by Regions 2.1 Market Status of Toothpaste in United States 2013-2017 2.2 Consumption Market of Toothpaste in United States by Regions 2.2.1 Consumption Volume of Toothpaste in United States by Regions 2.2.2 Revenue of Toothpaste in United States by Regions 2.3 Market Analysis of Toothpaste in United States by Regions 2.3.1 Market Analysis of Toothpaste in New England 2013-2017 2.3.2 Market Analysis of Toothpaste in The Middle Atlantic 2013-2017 2.3.3 Market Analysis of Toothpaste in The Midwest 2013-2017 2.3.4 Market Analysis of Toothpaste in The West 2013-2017 2.3.5 Market Analysis of Toothpaste in The South 2013-2017 2.3.6 Market Analysis of Toothpaste in Southwest 2013-2017 2.4 Market Development Forecast of Toothpaste in United States 2018-2023 2.4.1 Market Development Forecast of Toothpaste in United States 2018-2023 2.4.2 Market Development Forecast of Toothpaste by Regions 2018-2023 Chapter 3 United States Market Status and Forecast by Types 3.1 Whole United States Market Status by Types 3.1.1 Consumption Volume of Toothpaste in United States by Types 3.1.2 Revenue of Toothpaste in United States by Types 3.2 United States Market Status by Types in Major Countries 3.2.1 Market Status by Types in New England 3.2.2 Market Status by Types in The Middle Atlantic 3.2.3 Market Status by Types in The Midwest 3.2.4 Market Status by Types in The West 3.2.5 Market Status by Types in The South 3.2.6 Market Status by Types in Southwest 3.3 Market Forecast of Toothpaste in United States by Types Chapter 4 United States Market Status and Forecast by Downstream Industry 4.1 Demand Volume of Toothpaste in United States by Downstream Industry 4.2 Demand Volume of Toothpaste by Downstream Industry in Major Countries 4.2.1 Demand Volume of Toothpaste by Downstream Industry in New England 4.2.2 Demand Volume of Toothpaste by Downstream Industry in The Middle Atlantic 4.2.3 Demand Volume of Toothpaste by Downstream Industry in The Midwest 4.2.4 Demand Volume of Toothpaste by Downstream Industry in The West 4.2.5 Demand Volume of Toothpaste by Downstream Industry in The South 4.2.6 Demand Volume of Toothpaste by Downstream Industry in Southwest 4.3 Market Forecast of Toothpaste in United States by Downstream Industry Chapter 5 Market Driving Factor Analysis of Toothpaste 5.1 United States Economy Situation and Trend Overview 5.2 Toothpaste Downstream Industry Situation and Trend Overview Chapter 6 Toothpaste Market Competition Status by Major Players in United States 6.1 Sales Volume of Toothpaste in United States by Major Players 6.2 Revenue of Toothpaste in United States by Major Players 6.3 Basic Information of Toothpaste by Major Players 6.3.1 Headquarters Location and Established Time of Toothpaste Major Players 6.3.2 Employees and Revenue Level of Toothpaste Major Players 6.4 Market Competition News and Trend 6.4.1 Merger, Consolidation or Acquisition News 6.4.2 Investment or Disinvestment News 6.4.3 New Product Development and Launch Chapter 7 Toothpaste Major Manufacturers Introduction and Market Data 7.1 Colgate 7.1.1 Company profile 7.1.2 Representative Toothpaste Product 7.1.3 Toothpaste Sales, Revenue, Price and Gross Margin of Colgate 7.2 P&G 7.2.1 Company profile 7.2.2 Representative Toothpaste Product 7.2.3 Toothpaste Sales, Revenue, Price and Gross Margin of P&G 7.3 Church & Dwight 7.3.1 Company profile 7.3.2 Representative Toothpaste Product 7.3.3 Toothpaste Sales, Revenue, Price and Gross Margin of Church & Dwight 7.4 Unilever 7.4.1 Company profile 7.4.2 Representative Toothpaste Product 7.4.3 Toothpaste Sales, Revenue, Price and Gross Margin of Unilever 7.5 GlaxoSmithKline (GSK) 7.5.1 Company profile 7.5.2 Representative Toothpaste Product 7.5.3 Toothpaste Sales, Revenue, Price and Gross Margin of GlaxoSmithKline (GSK) 7.6 Henkel 7.6.1 Company profile 7.6.2 Representative Toothpaste Product 7.6.3 Toothpaste Sales, Revenue, Price and Gross Margin of Henkel 7.7 Lion 7.7.1 Company profile 7.7.2 Representative Toothpaste Product 7.7.3 Toothpaste Sales, Revenue, Price and Gross Margin of Lion 7.8 Sunstar 7.8.1 Company profile 7.8.2 Representative Toothpaste Product 7.8.3 Toothpaste Sales, Revenue, Price and Gross Margin of Sunstar 7.9 Kao 7.9.1 Company profile 7.9.2 Representative Toothpaste Product 7.9.3 Toothpaste Sales, Revenue, Price and Gross Margin of Kao 7.10 LG household & Health Care 7.10.1 Company profile 7.10.2 Representative Toothpaste Product 7.10.3 Toothpaste Sales, Revenue, Price and Gross Margin of LG household & Health Care 7.11 Darlie 7.11.1 Company profile 7.11.2 Representative Toothpaste Product 7.11.3 Toothpaste Sales, Revenue, Price and Gross Margin of Darlie 7.12 Johnson & Johnson 7.12.1 Company profile 7.12.2 Representative Toothpaste Product 7.12.3 Toothpaste Sales, Revenue, Price and Gross Margin of Johnson & Johnson 7.13 YUNNANBAIYAO 7.13.1 Company profile 7.13.2 Representative Toothpaste Product 7.13.3 Toothpaste Sales, Revenue, Price and Gross Margin of YUNNANBAIYAO 7.14 Amore 7.14.1 Company profile 7.14.2 Representative Toothpaste Product 7.14.3 Toothpaste Sales, Revenue, Price and Gross Margin of Amore 7.15 Amway 7.15.1 Company profile 7.15.2 Representative Toothpaste Product 7.15.3 Toothpaste Sales, Revenue, Price and Gross Margin of Amway 7.16 SHISEIDO 7.17 DENCARE 7.18 J?S?N 7.19 Kiss My Face 7.20 Marvismint 7.21 NICE 7.22 Liby Chapter 8 Upstream and Downstream Market Analysis of Toothpaste 8.1 Industry Chain of Toothpaste 8.2 Upstream Market and Representative Companies Analysis 8.3 Downstream Market and Representative Companies Analysis Chapter 9 Cost and Gross Margin Analysis of Toothpaste 9.1 Cost Structure Analysis of Toothpaste 9.2 Raw Materials Cost Analysis of Toothpaste 9.3 Labor Cost Analysis of Toothpaste 9.4 Manufacturing Expenses Analysis of Toothpaste Chapter 10 Marketing Status Analysis of Toothpaste 10.1 Marketing Channel 10.1.1 Direct Marketing 10.1.2 Indirect Marketing 10.1.3 Marketing Channel Development Trend 10.2 Market Positioning 10.2.1 Pricing Strategy 10.2.2 Brand Strategy 10.2.3 Target Client 10.3 Distributors/Traders List Chapter 11 Report Conclusion Chapter 12 Research Methodology and Reference 12.1 Methodology/Research Approach 12.1.1 Research Programs/Design 12.1.2 Market Size Estimation 12.1.3 Market Breakdown and Data Triangulation 12.2 Data Source 12.2.1 Secondary Sources 12.2.2 Primary Sources 12.3 Reference

List of Tables Table Advantage and Disadvantage of Regular Table Advantage and Disadvantage of Cavity Protection Table Advantage and Disadvantage of Whitening Table Advantage and Disadvantage of For Sensitive Teeth Table Advantage and Disadvantage of For Sensitive Gums Table Consumption Volume of Toothpaste in United States by Regions 2013-2017 Table Revenue of Toothpaste in United States by Regions 2013-2017 Table Consumption Volume of Toothpaste in United States by Regions 2018-2023 Table Revenue of Toothpaste in United States by Regions 2018-2023 Table Consumption Volume of Toothpaste in United States by Types 2013-2017 Table Revenue of Toothpaste in United States by Types 2013-2017 Table Consumption Volume of Toothpaste by Types in New England 2013-2017 Table Consumption Volume of Toothpaste by Types in The Middle Atlantic 2013-2017 Table Consumption Volume of Toothpaste by Types in The Midwest 2013-2017 Table Consumption Volume of Toothpaste by Types in The West 2013-2017 Table Consumption Volume of Toothpaste by Types in The South 2013-2017 Table Consumption Volume of Toothpaste by Types in Southwest 2013-2017 Table Consumption Volume Forecast of Toothpaste in United States by Types 2018-2023 Table Revenue Forecast of Toothpaste in United States by Types 2018-2023 Table Demand Volume of Toothpaste in United States by Downstream Industry 2013-2017 Table Demand Volume of Toothpaste by Downstream Industry in New England 2013-2017 Table Demand Volume of Toothpaste by Downstream Industry in The Middle Atlantic 2013-2017 Table Demand Volume of Toothpaste by Downstream Industry in The Midwest 2013-2017 Table Demand Volume of Toothpaste by Downstream Industry in The West 2013-2017 Table Demand Volume of Toothpaste by Downstream Industry in The South 2013-2017 Table Demand Volume of Toothpaste by Downstream Industry in Southwest 2013-2017 Table Demand Volume Forecast of Toothpaste in United States by Downstream Industry 2018-2023 Table Sales Volume of Toothpaste in United States by Major Players 2013-2017 Table Revenue of Toothpaste in United States by Major Players 2013-2017 Table Headquarters Location and Established Time of Toothpaste Major Players Table Employees and Revenue Level of Toothpaste Major Players Table Representative Toothpaste Product One of Colgate Table Representative Toothpaste Product Two of Colgate Table Toothpaste Sales, Revenue, Price and Gross Margin of Colgate 2013-2017 Table Representative Toothpaste Product One of P&G Table Representative Toothpaste Product Two of P&G Table Toothpaste Sales, Revenue, Price and Gross Margin of P&G 2013-2017 Table Representative Toothpaste Product One of Church & Dwight Table Representative Toothpaste Product Two of Church & Dwight Table Toothpaste Sales, Revenue, Price and Gross Margin of Church & Dwight 2013-2017 Table Representative Toothpaste Product One of Unilever Table Representative Toothpaste Product Two of Unilever Table Toothpaste Sales, Revenue, Price and Gross Margin of Unilever 2013-2017 Table Representative Toothpaste Product One of GlaxoSmithKline (GSK) Table Representative Toothpaste Product Two of GlaxoSmithKline (GSK) Table Toothpaste Sales, Revenue, Price and Gross Margin of GlaxoSmithKline (GSK) 2013-2017 Table Representative Toothpaste Product One of Henkel Table Representative Toothpaste Product Two of Henkel Table Toothpaste Sales, Revenue, Price and Gross Margin of Henkel 2013-2017 Table Representative Toothpaste Product One of Lion Table Representative Toothpaste Product Two of Lion Table Toothpaste Sales, Revenue, Price and Gross Margin of Lion 2013-2017 Table Representative Toothpaste Product One of Sunstar Table Representative Toothpaste Product Two of Sunstar Table Toothpaste Sales, Revenue, Price and Gross Margin of Sunstar 2013-2017 Table Representative Toothpaste Product One of Kao Table Representative Toothpaste Product Two of Kao Table Toothpaste Sales, Revenue, Price and Gross Margin of Kao 2013-2017 Table Representative Toothpaste Product One of LG household & Health Care Table Representative Toothpaste Product Two of LG household & Health Care Table Toothpaste Sales, Revenue, Price and Gross Margin of LG household & Health Care 2013-2017 Table Representative Toothpaste Product One of Darlie Table Representative Toothpaste Product Two of Darlie Table Toothpaste Sales, Revenue, Price and Gross Margin of Darlie 2013-2017 Table Representative Toothpaste Product One of Johnson & Johnson Table Representative Toothpaste Product Two of Johnson & Johnson Table Toothpaste Sales, Revenue, Price and Gross Margin of Johnson & Johnson 2013-2017 Table Representative Toothpaste Product One of YUNNANBAIYAO Table Representative Toothpaste Product Two of YUNNANBAIYAO Table Toothpaste Sales, Revenue, Price and Gross Margin of YUNNANBAIYAO 2013-2017 Table Representative Toothpaste Product One of Amore Table Representative Toothpaste Product Two of Amore Table Toothpaste Sales, Revenue, Price and Gross Margin of Amore 2013-2017 Table Representative Toothpaste Product One of Amway Table Representative Toothpaste Product Two of Amway Table Toothpaste Sales, Revenue, Price and Gross Margin of Amway 2013-2017