Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY TYPE • Segmentation by type • Comparison by product • Desktop user – Market size and forecast 2017-2022 • Mobile user – Market size and forecast 2017-2022 • Market opportunity by type PART 08: CUSTOMER LANDSCAPE PART 09: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Americas – Market size and forecast 2017-2022 • EMEA – Market size and forecast 2017-2022 • APAC – Market size and forecast 2017-2022 • Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 12: MARKET TRENDS • Advent of advanced AI to enhance SEO experience • Upsurge of digital assistants and voice search • Developing regulatory and compliance standards PART 13: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 14: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • BrightEdge • Conductor • Linkdex • SpyFu • Yext PART 15: APPENDIX • List of abbreviations     Exhibit 01: Parent market Exhibit 02: Global IT software market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global – Market size and forecast 2017-2022 ($ mn) Exhibit 09: Global – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Type – Market share 2017-2022 (%) Exhibit 19: Comparison by type Exhibit 20: Desktop user – Market size and forecast 2017-2022 ($ mn) Exhibit 21: Desktop user – Year-over-year growth 2018-2022 (%) Exhibit 22: Mobile user – Market size and forecast 2017-2022 ($ mn) Exhibit 23: Mobile user – Year-over-year growth 2018-2022 (%) Exhibit 24: Market opportunity by type Exhibit 25: Customer landscape Exhibit 26: Global – Market share by geography 2017-2022 (%) Exhibit 27: Regional comparison Exhibit 28: Americas – Market size and forecast 2017-2022 ($ mn) Exhibit 29: Americas – Year-over-year growth 2018-2022 (%) Exhibit 30: Top 3 countries in Americas Exhibit 31: EMEA – Market size and forecast 2017-2022 ($ mn) Exhibit 32: EMEA – Year-over-year growth 2018-2022 (%) Exhibit 33: Top 3 countries in EMEA Exhibit 34: APAC – Market size and forecast 2017-2022 ($ mn) Exhibit 35: APAC – Year-over-year growth 2018-2022 (%) Exhibit 36: Top 3 countries in APAC Exhibit 37: Market opportunity Exhibit 38: Vendor landscape Exhibit 39: Landscape disruption Exhibit 40: Vendors covered Exhibit 41: Vendor classification Exhibit 42: Market positioning of vendors Exhibit 43: Vendor overview Exhibit 44: BrightEdge – Organizational developments Exhibit 45: BrightEdge – Geographic focus Exhibit 46: BrightEdge – Key offerings Exhibit 47: Vendor overview Exhibit 48: Conductor – Organizational developments Exhibit 49: Conductor – Key offerings Exhibit 50: Vendor overview Exhibit 51: Linkdex – Product segments Exhibit 52: Linkdex – Organizational developments Exhibit 53: Linkdex – Geographic focus Exhibit 54: Linkdex – Segment focus Exhibit 55: Linkdex – Key offerings Exhibit 56: Vendor overview Exhibit 57: SpyFu – Product segments Exhibit 58: SpyFu – Organizational developments Exhibit 59: SpyFu – Geographic focus Exhibit 60: SpyFu – Segment focus Exhibit 61: SpyFu – Key offerings Exhibit 62: Vendor overview Exhibit 63: Yext – Business segments Exhibit 64: Yext – Organizational developments Exhibit 65: Yext – Geographic focus Exhibit 66: Yext – Segment focus Exhibit 67: Yext – Key offerings

BrightEdge Conductor Linkdex SpyFu Yext