Table of Content 1 Executive Summary 2 Italy Demographics 2.1 Population, 2012 - 2021 2.2 Households, 2012 - 2021 2.3 Businesses, 2012 - 2021 2.4 Nominal GDP (US$ Million), 2012 - 2021 2.5 Nominal GDP per Capita (US$), 2012 - 2021 2.6 Consumer Price Inflation (%), 2012 - 2021 3 Media Services Penetration in Italy 3.1 Percentage of TV Households, 2012 - 2021 3.2 Percentage of Pay TV Households, 2012 - 2021 3.3 Percentage of Mobile TV Penetration of Population, 2012 - 2014 4 Italy Media Services Adoption by Technology 4.1 Volume of TV Sets, 2012 - 2021 4.2 Volume of Pay TV Accounts, 2012 - 2021 4.2.1 Volume of Pay TV Accounts by DTH/Satellite Technology, 2012 - 2021 4.2.1 Volume of Pay TV Accounts by DTT/DVB-T Technology, 2012 - 2021 4.2.2 Volume of Pay TV Accounts by IPTV Technology, 2012 - 2021 4.3 Volume of Total Mobile TV Subscriptions, 2012-2014 5 Italy Media Services Adoption By Operator 5.1 Volume of Total TV Accounts, 2012 - 2021 5.1.1 Volume of DTH/Satellite Accounts, 2012 - 2021 5.1.2 Volume of DTT/DVB-T Accounts, 2012 - 2021 5.1.3 Volume of IPTV Accounts, 2012 - 2021 5.2 Volume of Total Mobile TV Subscriptions, 2012 - 2014 6 Italy Media Services Market Share by Operator 6.1 Percentage of Total TV accounts, 2012 - 2021 6.2 Percentage of Mobile TV Subscriptions, 2012 - 2021 7 Italy Media Services Market Share by Technology 7.1 Percentage of Pay TV accounts, 2012 - 2021 7.2 Percentage of Mobile TV Subscriptions, 2012 - 2014 8 Italy Media Services Market Share by Technology and by Operator 8.1 Percentage of DTH/Satellite Accounts, 2012 - 2021 8.2 Percentage of DTT/DVB-T Accounts, 2012 - 2021 8.3 Percentage of IPTV Accounts, 2012 - 2021 9 Italy Media Services Monthly ARPS 9.1 Average Spend per Pay TV Account, 2012-2021 9.2 Average Spend by Technology, 2012-2021 9.3 Average Spend by IPTV Type, 2012-2021 9.4 Mobile TV ARPS, 2012-2014 10 Media Services Revenues in Italy 10.1 Total Pay TV Revenue, 2012 - 2021 10.2 Total Pay TV Revenue by Technology, 2012 - 2021 10.3 Total Pay TV Revenue by IPTV Type, 2012 - 2021 10.4 Total Mobile TV Revenue, 2012 - 2014 11 Appendix 11.1 Definitions 11.2 Methodology 11.3 About GlobalData 11.4 Disclaimer

List of Tables Table 1: Italy Population [Thousands], 2012 - 2021 Table 2: Italy Households [Thousands], 2012 - 2021 Table 3: Italy Businesses [Thousands], 2012 - 2021 Table 4: Italy Nominal GDP [US$ Million], 2012 - 2021 Table 5: Italy GDP per Capita [US$], 2012 - 2021 Table 6: Italy Consumer Price Inflation (%) , 2012 - 2021 Table 7: Italy Percentage of TV Households [% of HH], 2012 - 2021 Table 8: Italy Percentage of Pay TV Households [% of HH], 2012 - 2021 Table 9: Italy Percentage of Mobile TV Penetration [%], 2012 - 2014 Table 10: Italy Volume of TV Sets [Thousands] , 2012 - 2021 Table 11: Italy Volume of Pay TV Accounts [Thousands], 2012 - 2021 Table 12: Italy Volume of Pay TV Accounts by DTH/Satellite Technology [Thousands], 2012 - 2021 Table 13: Italy Volume of Pay TV Accounts by DTT/DVB-T Technology [Thousands], 2012 - 2021 Table 14: Italy Volume of Pay TV Accounts by IPTV Technology [Thousands], 2012 - 2021 Table 15: Italy Volume of Total Mobile TV Subscriptions [Thousands], 2012 - 2014 Table 16: Italy Volume of Total TV Accounts (Thousands), 2012 - 2021 Table 17: Italy Volume of DTH/Satellite Accounts (Thousands), 2012 - 2021 Table 18: Italy Volume of DTT/DVB-T Accounts (Thousands), 2012 - 2021 Table 19: Italy Volume of IPTV Accounts (Thousands), 2012 - 2021 Table 20: Italy Volume of Total Mobile TV Subscriptions (Thousands), 2012 - 2014 Table 21: Italy Total TV accounts [%], 2012 - 2021 Table 22: Italy Mobile TV Subscriptions [%], 2012 - 2014 Table 23: Italy Pay TV accounts [%], 2012 - 2021 Table 24: Italy Mobile TV Subscriptions [%], 2012 - 2014 Table 25: Italy DTH/Satellite Accounts (%), 2012 - 2021 Table 26: Italy DTT/DVB-T Accounts (%), 2012 - 2021 Table 27: Italy IPTV Accounts (%), 2012 - 2021 Table 28: Italy Average Spend per Pay TV Account [US$], 2012 - 2021 Table 29: Italy Average Spend by Technology [US$], 2012 - 2021 Table 30: Italy Average Spend by IPTV Type [US$], 2012 - 2021 Table 31: Italy Mobile TV ARPS [US$], 2012 - 2014 Table 32: Italy Total Pay TV Revenue [US$ Million], 2012 - 2021 Table 33: Italy Total Pay TV Revenue by Technology [US$ Million], 2012 - 2021 Table 34: Italy Total Pay TV Revenue by IPTV Type [US$ Million], 2012 - 2021 Table 35: Italy Total Mobile TV Revenue [US$ Million], 2012 - 2014 Table 36: Definitions List of Figures Figure 1: Italy Population [Thousands], 2012 - 2021 Figure 2: Italy Households [Thousands], 2012 - 2021 Figure 3: Italy Businesses [Thousands], 2012 - 2021 Figure 4: Italy Nominal GDP [US$ Million], 2012 - 2021 Figure 5: Italy GDP per Capita [US$], 2012 - 2021 Figure 6: Italy Consumer Price Inflation (%) , 2012 - 2021 Figure 7: Italy Percentage of TV Households [% of HH], 2012 - 2021 Figure 8: Italy Percentage of Pay TV Households [% of HH], 2012 - 2021 Figure 9: Italy Percentage of Mobile TV Penetration [%], 2012 - 2014 Figure 10: Italy Volume of TV Sets [Thousands], 2012 - 2021 Figure 11: Italy Volume of Pay TV Accounts [Thousands] , 2012 - 2021 Figure 12: Italy Volume of Pay TV Accounts by DTH/Satellite Technology [Thousands], 2012 - 2021 Figure 13: Italy Volume of Pay TV Accounts by DTH/Satellite Technology [Thousands], 2012 - 2021 Figure 14: Italy Volume of Pay TV Accounts by IPTV Technology [Thousands], 2012 - 2021 Figure 15: Italy Volume of Total Mobile TV Subscriptions [Thousands], 2012 - 2014 Figure 16: Italy Volume of Total TV Accounts (Thousands), 2012 - 2021 Figure 17: Italy Volume of DTH/Satellite Accounts (Thousands), 2012 - 2021 Figure 18: Italy Volume of DTT/DVB-T Accounts (Thousands), 2012 - 2021 Figure 19: Italy Volume of IPTV Accounts (Thousands), 2012 - 2021 Figure 20: Italy Volume of Total TV Subscriptions (Thousands), 2012 - 2014 Figure 21: Italy Total TV accounts [%], 2012 - 2021 Figure 22: Italy Mobile TV Subscriptions [%], 2012 - 2014 Figure 23: Italy Pay TV accounts [%], 2012 - 2021 Figure 24: Italy Mobile TV Subscriptions [%], 2012 - 2014 Figure 25: Italy DTH/Satellite Accounts (%), 2012 - 2021 Figure 26: Italy DTT/DVB-T Accounts (%), 2012 - 2021 Figure 27: Italy IPTV Accounts (%), 2012 - 2021 Figure 28: Italy Average Spend per Pay TV Account [US$], 2012 - 2021 Figure 29: Italy Average Spend by Technology [US$], 2012 - 2021 Figure 30: Italy Average Spend by IPTV Type [US$], 2012 - 2021 Figure 31: Italy Mobile TV ARPS [US$], 2012 - 2014 Figure 32: Italy Total Pay TV Revenue [US$ Million], 2012 - 2021 Figure 33: Italy Total Pay TV Revenue by Technology [US$ Million], 2012 - 2021 Figure 34: Italy Total Pay TV Revenue by IPTV Type [US$ Million], 2012 - 2021 Figure 35: Italy Total Mobile TV Revenue [US$ Million], 2012 - 2014