BLEACH IN AUSTRIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Bleach Continues To Suffer From A Poor Image Bleach Gradually Being Replaced by Home Care Disinfectants Competitive Landscape Manufacturers Seek To Give Their Brand Websites A More Modern Image No Major Investment in Bleach Expected From the Leading Producers Category Data Table 1 Sales of Bleach: Value 2012-2017 Table 2 Sales of Bleach: % Value Growth 2012-2017 Table 3 NBO Company Shares of Bleach: % Value 2013-2017 Table 4 LBN Brand Shares of Bleach: % Value 2014-2017 Table 5 Forecast Sales of Bleach: Value 2017-2022 Table 6 Forecast Sales of Bleach: % Value Growth 2017-2022 Executive Summary Overall Good Performance From Home Care in 2017 Concentration and Convenience Continue To Characterise Home Care in Austria Multinationals Dominate Home Care While Private Label Maintains Its Share Convenience and Fragrance the Key Trends in New Product Development Home Care Anticipated To Continue To Perform Well Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources