Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY PRODUCT • Segmentation by product • Comparison by product • Global modular e-cigarette market – Market size and forecast 2017-2022 • Global rechargeable e-cigarette market – Market size and forecast 2017-2022 • Global next-generation e-cigarette market – Market size and forecast 2017-2022 • Global disposable e-cigarette market – Market size and forecast 2017-2022 • Market opportunity by product PART 08: CUSTOMER LANDSCAPE PART 09: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • E-cigarette market in the Americas – Market size and forecast 2017-2022 • E-cigarette market in EMEA – Market size and forecast 2017-2022 • E-cigarette market in APAC – Market size and forecast 2017-2022 • Key leading countries • E-cigarette market in US • E-cigarette market in UK • E-cigarette market in Malaysia • E-cigarette market in Poland • E-cigarette market in France • Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 12: MARKET TRENDS • Growing trend of online retailing • Rising millennial population worldwide • Increasing number of mergers and acquisitions PART 13: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 14: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Altria Group • British American Tobacco • Imperial Brands • Japan Tobacco • NJOY PART 15: APPENDIX • List of abbreviations List of Exhibits Exhibit 01: Global tobacco market Exhibit 02: Related market Exhibit 03: Global tobacco market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2017 Exhibit 08: Validation techniques employed for market sizing 2017 Exhibit 09: Global e-cigarette market – Market size and forecast 2017-2022 ($ mn) Exhibit 10: Global e-cigarette market – Year-over-year growth 2018-2022 (%) Exhibit 11: Five forces analysis 2017 Exhibit 12: Five forces analysis 2022 Exhibit 13: Bargaining power of buyers Exhibit 14: Bargaining power of suppliers Exhibit 15: Threat of new entrants Exhibit 16: Threat of substitutes Exhibit 17: Threat of rivalry Exhibit 18: Market condition - Five forces 2017 Exhibit 19: Product – Market share 2017-2022 (%) Exhibit 20: Comparison by product Exhibit 21: Global modular e-cigarette market – Market size and forecast 2017-2022 ($ mn) Exhibit 22: Global modular e-cigarette market – Year-over-year growth 2018-2022 (%) Exhibit 23: Global rechargeable e-cigarette market – Market size and forecast 2017-2022 ($ mn) Exhibit 24: Global rechargeable e-cigarette market – Year-over-year growth 2018-2022 (%) Exhibit 25: Global next-generation e-cigarette market – Market size and forecast 2017-2022 ($ mn) Exhibit 26: Global next-generation e-cigarette market – Year-over-year growth 2018-2022 (%) Exhibit 27: Global disposable e-cigarette market – Market size and forecast 2017-2022 ($ mn) Exhibit 28: Global disposable e-cigarette market – Year-over-year growth 2018-2022 (%) Exhibit 29: Market opportunity by product Exhibit 30: Customer landscape Exhibit 31: Global e-cigarette market – Market share by geography 2017-2022 (%) Exhibit 32: Regional comparison Exhibit 33: E-cigarette market in the Americas – Market size and forecast 2017-2022 ($ mn) Exhibit 34: E-cigarette market in the Americas – Year-over-year growth 2018-2022 (%) Exhibit 35: E-cigarette market in EMEA – Market size and forecast 2017-2022 ($ mn) Exhibit 36: E-cigarette market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 37: E-cigarette market in APAC – Market size and forecast 2017-2022 ($ mn) Exhibit 38: E-cigarette market in APAC – Year-over-year growth 2018-2022 (%) Exhibit 39: Key leading countries Exhibit 40: E-cigarette market in US – Market size and forecast 2017-2022 ($ mn) Exhibit 41: E-cigarette market in UK – Market size and forecast 2017-2022 ($ mn) Exhibit 42: E-cigarette market in Malaysia – Market size and forecast 2017-2022 ($ mn) Exhibit 43: E-cigarette market in Poland – Market size and forecast 2017-2022 ($ mn) Exhibit 44: E-cigarette market in France – Market size and forecast 2017-2022 ($ mn) Exhibit 45: Market opportunity Exhibit 46: An overview of the cost-effectiveness of e-cigarettes in comparison with conventional cigarettes Exhibit 47: An overview of major M&A in e-cigarette sector over the past decade Exhibit 48: Vendor landscape Exhibit 49: Landscape disruption Exhibit 50: An overview of revenue share of key vendors in global e-cigarette market in 2017 (%) Exhibit 51: Vendors covered Exhibit 52: Vendor classification Exhibit 53: Market positioning of vendors Exhibit 54: Altria Group overview Exhibit 55: Altria Group – Business segments Exhibit 56: Altria Group – Organizational developments Exhibit 57: Altria Group – Geographic focus Exhibit 58: Altria Group – Segment focus Exhibit 59: Altria Group – Key offerings Exhibit 60: British American Tobacco overview Exhibit 61: British American Tobacco – Business segments Exhibit 62: British American Tobacco – Organizational developments Exhibit 63: British American Tobacco – Geographic focus Exhibit 64: British American Tobacco – Segment focus Exhibit 65: British American Tobacco – Key offerings Exhibit 66: Imperial Brands overview Exhibit 67: Imperial Brands – Business segments Exhibit 68: Imperial Brands – Organizational developments Exhibit 69: Imperial Brands – Geographic focus Exhibit 70: Imperial Brands – Segment focus Exhibit 71: Imperial Brands – Key offerings Exhibit 72: Japan Tobacco overview Exhibit 73: Japan Tobacco – Business segments Exhibit 74: Japan Tobacco – Organizational developments Exhibit 75: Japan Tobacco – Geographic focus Exhibit 76: Japan Tobacco – Segment focus Exhibit 77: Japan Tobacco – Key offerings Exhibit 78: NJOY overview Exhibit 79: NJOY – Business segments Exhibit 80: NJOY – Organizational developments Exhibit 81: NJOY – Geographic focus Exhibit 82: NJOY – Segment focus Exhibit 83: NJOY – Key offerings

Altria Group, British American Tobacco, Imperial Brands, Japan Tobacco, and NJOY.