Table of Contents 2017-2022 China Advertising Market Report (Status and Outlook) 1 Advertising Market Overview 1.1 Product Overview and Scope of Advertising 1.2 Advertising Market Segment by Types 1.2.1 China Advertising Sales Present Situation and Outlook by Types (2012-2022) 1.2.2 China Advertising Sales Market Share by Types in 2016 1.2.3 TV Advertising 1.2.3.1 Major Players of TV Advertising 1.2.4 Newspaper & Magazine Advertising 1.2.4.1 Major Players of Newspaper & Magazine Advertising 1.2.5 Outdoors Advertising 1.2.5.1 Major Players of Outdoors Advertising 1.2.6 Radio Advertising 1.2.6.1 Major Players of Radio Advertising 1.2.7 Internet Advertising 1.2.7.1 Major Players of Internet Advertising 1.2.8 Others 1.2.8.1 Major Players of Others 1.3 China Advertising Market Segment by Applications/End Use Industries 1.3.1 China Advertising Sales Present Situation and Outlook by Applications/End Industrials (2012-2022) 1.3.2 China Advertising Sales Market Share by Applications in 2016 1.3.2 Food & Beverage Industry 1.3.3 Vehicles Industry 1.3.4 Health and Medical Industry 1.3.5 Commercial and Personal Services 1.3.6 Consumer Goods 1.3.7 Others 1.4 China Advertising Overview and Market Size (Value) (2012-2022) 1.4.1 China Market Advertising Overview 1.4.2 China Advertising Market Size (Value and Volume) Status and Forecast (2012-2022) 2 China Advertising Sales, Revenue (Value) and Market Share by Players 2.1 China Advertising Sales and Market Share (2012-2017) by Players 2.2 China Advertising Revenue and Market Share by Players (2012-2017) 2.3 China Advertising Average Price by Players in 2016 2.4 China Advertising Manufacturing Base Distribution, Sales Area, Product Types by Players 2.5 Advertising Market Competitive Situation and Trends 2.5.1 Advertising Market Concentration Rate 2.5.2 Advertising Market Share of Top 3 and Top 5 Players 2.5.3 Mergers & Acquisitions, Expansion 3 China Advertising Sales, Revenue (Value) by Type and Application (2012-2017) 3.1 China Advertising Sales, Revenue, Market Share and Price by Type (2012-2017) 3.1.1 China Advertising Sales and Market Share by Type (2012-2017) 3.1.2 China Advertising Revenue and Market Share by Type (2012-2017) 3.1.3 China Advertising Price by Type (2012-2017) 3.2 China Advertising Sales and Market Share by Application (2012-2017) 3.3 China Market Advertising Sales, Revenue (Million USD), Price and Gross Margin (2012-2017) 4 Asia-Pacific Advertising Players Profiles/Analysis 4.1 WPP 4.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.1.2 Advertising Product Types, Application and Specification 4.1.2.1 Type 1 4.1.2.2 Type 2 4.1.3 WPP Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.1.4 Main Business/Business Overview 4.1.5 WPP News 4.2 Omnicom Group 4.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.2.2 Advertising Product Types, Application and Specification 4.2.2.1 Type 1 4.2.2.2 Type 2 4.2.3 Omnicom Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.2.4 Main Business/Business Overview 4.2.5 Omnicom Group News 4.3 Dentsu Inc. 4.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.3.2 Advertising Product Types, Application and Specification 4.3.2.1 Type 1 4.3.2.2 Type 2 4.3.3 Dentsu Inc. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.3.4 Main Business/Business Overview 4.3.5 Dentsu Inc. News 4.4 PublicisGroupe 4.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.4.2 Advertising Product Types, Application and Specification 4.4.2.1 Type 1 4.4.2.2 Type 2 4.4.3 PublicisGroupe Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.4.4 Main Business/Business Overview 4.4.5 PublicisGroupe News 4.5 IPG 4.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.5.2 Advertising Product Types, Application and Specification 4.5.2.1 Type 1 4.5.2.2 Type 2 4.5.3 IPG Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.5.4 Main Business/Business Overview 4.5.5 IPG News 4.6 Havas SA 4.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.6.2 Advertising Product Types, Application and Specification 4.6.2.1 Type 1 4.6.2.2 Type 2 4.6.3 Havas SA Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.6.4 Main Business/Business Overview 4.6.5 Havas SA News 4.7 Focus Media Group 4.7.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.7.2 Advertising Product Types, Application and Specification 4.7.2.1 Type 1 4.7.2.2 Type 2 4.7.3 Focus Media Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.7.4 Main Business/Business Overview 4.7.5 Focus Media Group News 4.8 Guangdong Advertising Co., Ltd. 4.8.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.8.2 Advertising Product Types, Application and Specification 4.8.2.1 Type 1 4.8.2.2 Type 2 4.8.3 Guangdong Advertising Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.8.4 Main Business/Business Overview 4.8.5 Guangdong Advertising Co., Ltd. News 4.9 Bluefocus Communication Group Co., Ltd. 4.9.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.9.2 Advertising Product Types, Application and Specification 9.9.2.1 Type 1 9.9.2.2 Type 2 4.9.3 Bluefocus Communication Group Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.9.4 Main Business/Business Overview 4.9.5 Bluefocus Communication Group Co., Ltd. News 4.10 SiMei Media 4.10.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.10.2 Advertising Product Types, Application and Specification 4.10.2.1 Type 1 4.10.2.2 Type 2 4.10.3 SiMei Media Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.10.4 Main Business/Business Overview 4.10.5 SiMei Media News 4.11 AVIC Culture Co.,Ltd. 4.11.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.11.2 Advertising Product Types, Application and Specification 4.11.2.1 Type 1 4.11.2.2 Type 2 4.11.3 AVIC Culture Co.,Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.11.4 Main Business/Business Overview 4.11.5 AVIC Culture Co.,Ltd. News 4.12 Yinlimedia 4.12.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.12.2 Advertising Product Types, Application and Specification 4.12.2.1 Type 1 4.12.2.2 Type 2 4.12.3 Yinlimedia Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.12.4 Main Business/Business Overview 4.12.5 Yinlimedia News 4.13 Hunan TV and Broadcast Intermediary Co., Ltd. 4.13.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.13.2 Advertising Product Types, Application and Specification 4.13.2.1 Type 1 4.13.2.2 Type 2 4.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.13.4 Main Business/Business Overview 4.13.5 Hunan TV and Broadcast Intermediary Co., Ltd. News 4.14 Guangdong Guangzhou Daily Media Co., Ltd. 4.14.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.14.2 Advertising Product Types, Application and Specification 4.14.2.1 Type 1 4.14.2.2 Type 2 4.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.14.4 Main Business/Business Overview 4.14.5 Guangdong Guangzhou Daily Media Co., Ltd. News 4.15 Beijing Bashi Media Co., Ltd. 4.15.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.15.2 Advertising Product Types, Application and Specification 4.15.2.1 Type 1 4.15.2.2 Type 2 4.15.3 Beijing Bashi Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.15.4 Main Business/Business Overview 4.15.5 Beijing Bashi Media Co., Ltd. News 4.16 Dahe Group 4.16.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.16.2 Advertising Product Types, Application and Specification 4.16.2.1 Type 1 4.16.2.2 Type 2 4.16.3 Dahe Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.16.4 Main Business/Business Overview 4.16.5 Dahe Group News 4.17 China Television Media 4.17.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.17.2 Advertising Product Types, Application and Specification 4.17.2.1 Type 1 4.17.2.2 Type 2 4.17.3 China Television Media Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.17.4 Main Business/Business Overview 4.17.5 China Television Media News 4.18 Spearhead Integrated Marketing Communication Group 4.18.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.18.2 Advertising Product Types, Application and Specification 4.18.2.1 Type 1 4.18.2.2 Type 2 4.18.3 Spearhead Integrated Marketing Communication Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.18.4 Main Business/Business Overview 4.18.5 Spearhead Integrated Marketing Communication Group News 4.19 Shanghai Xinhua Media Co., Ltd. 4.19.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.19.2 Advertising Product Types, Application and Specification 4.19.2.1 Type 1 4.19.2.2 Type 2 4.19.3 Shanghai Xinhua Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.19.4 Main Business/Business Overview 4.19.5 Shanghai Xinhua Media Co., Ltd. News 4.20 Chengdu B-ray Media Co., Ltd. 4.20.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 4.20.2 Advertising Product Types, Application and Specification 4.20.2.1 Type 1 4.20.2.2 Type 2 4.20.3 Chengdu B-ray Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) 4.20.4 Main Business/Business Overview 4.20.5 Chengdu B-ray Media Co., Ltd. News 5 China Advertising Market Forecast (2017-2022) 5.1 China Advertising Sales, Revenue and Price Forecast (2017-2022) 5.1.1 China Advertising Sales and Growth Rate Forecast (2017-2022) 5.1.2 China Advertising Revenue and Growth Rate Forecast (2017-2022) 5.1.3 China Advertising Price Trend Forecast (2017-2022) 5.2 China Advertising Sales Forecast by Type (2017-2022) 5.3 China Advertising Sales Forecast by Application (2017-2022) 6 Production Cost Analysis of Advertising 6.1 Main Raw Materials of Advertising 6.1.1 List of Advertising Main Raw Materials 6.1.2 Advertising Main Raw Materials Price Analysis 6.1.3 Advertising Raw Materials Major Suppliers 6.1.4 Advertising Main Raw Materials Market Concentration Rate 6.2 Production Cost Structure of Advertising 6.2.1 Raw Materials 6.2.2 Labor Cost 6.2.3 Production Expenses 6.3 Advertising Manufacturing Process/Method 7 Value Chain, Purchasing Strategy and Downstream Buyers 7.1 Advertising Value Chain Analysis 7.2 Upstream Raw Materials Purchasing 7.3 Raw Materials Sources of Advertising Major Players in 2016 7.4 Downstream Buyers 8 Marketing Strategy Analysis, Distributors/Traders 8.1 Sales Channel 8.1.1 Direct Sales 8.1.2 Indirect Sales 8.1.3 Sales Channel Development Trend 8.2 Product Market Positioning 8.2.1 Pricing Strategy 8.2.2 Brand Strategy 8.2.3 Target Client 8.3 Advertising Distributors/Traders List in China 9 Market Influences Factors Analysis 9.1 Changes from the Related Industries 9.2 Substitutes Threat 9.3 Customer Preference Change 9.4 Economic/Political Environmental Change 9.5 Upstream and Downstream Fluctuation 10 Research Findings and Conclusion 11 Appendix 11.1 Methodology 11.2 Data Source

List of Tables and Figures Figure Picture of Advertising Table Product Specifications of Advertising Figure China Advertising Sales (volume) for Each Type (2012-2022) Figure China Advertising Sales Market Share by Types in 2016 Table Types of Advertising Figure Product Picture of TV Advertising Table Major Players of TV Advertising Figure Product Picture of Newspaper & Magazine Advertising Table Major Players of Newspaper & Magazine Advertising Figure Product Picture of Outdoors Advertising Table Major Players of Outdoors Advertising Figure Product Picture of Radio Advertising Table Major Players of Radio Advertising Figure Product Picture of Internet Advertising Table Major Players of Internet Advertising Figure Product Picture of Others Table Major Players of Others Figure China Advertising Sales Present Situation and Outlook by Applications (2012-2022) Figure China Advertising Sales Market Share by Applications in 2016 Table Applications of Advertising Figure Food & Beverage Industry Examples Figure Vehicles Industry Examples Figure Health and Medical Industry Examples Figure Commercial and Personal Services Examples Figure Consumer Goods Examples Figure Others Examples Figure China Advertising Revenue (Million USD) Status and Forecast (2012-2022) Figure China Advertising Sales (Volume) Status and Forecast (2012-2022) Table China Advertising Sales by Players (2012-2017) Table China Advertising Sales Market Share (%) by Players (2012-2017) Figure China Advertising Sales Market Share by Players in 2016 Figure China Advertising Sales Market Share by Players in 2017 Table China Advertising Revenue (Million USD) by Players (2012-2017) Table China Advertising Revenue Market Share (%) by Players (2012-2017) Figure China Advertising Revenue Market Share by Players in 2016 Figure China Advertising Revenue Market Share by Players in 2017 Figure China Advertising Average Price by Players in 2016 Table China Advertising Manufacturing Base Distribution and Sales Area by Players Table Players Advertising Product Types Figure Advertising Market Share of Top 3 Players Figure Advertising Market Share of Top 5 Players Table China Advertising Sales by Type (2012-2017) Table China Advertising Sales Market Share by Type (2012-2017) Figure China Advertising Sales Market Share by Type in 2012 Figure China Advertising Sales Market Share by Type in 2016 Table China Advertising Revenue (Million USD) by Type (2012-2017) Table China Advertising Revenue Market Share by Type (2012-2017) Figure China Advertising Revenue Market Share by Type in 2012 Figure China Advertising Revenue Market Share by Type in 2016 Table China Advertising Price by Type (2012-2017) Table China Advertising Sales by Application (2012-2017) Table China Advertising Sales Market Share by Application (2012-2017) Figure China Advertising Sales Market Share by Application (2012-2017) Table China Market Advertising Sales, Revenue (Million USD), Price and Gross Margin (2012-2017) Table WPP Basic Information, Manufacturing Base, Sales Area and Its Competitors Table WPP Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure WPP Advertising Market Share (2012-2017) Table Omnicom Group Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Omnicom Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Omnicom Group Advertising Market Share (2012-2017) Table Dentsu Inc. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Dentsu Inc. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Dentsu Inc. Advertising Market Share (2012-2017) Table PublicisGroupe Basic Information, Manufacturing Base, Sales Area and Its Competitors Table PublicisGroupe Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure PublicisGroupe Advertising Market Share (2012-2017) Table IPG Basic Information, Manufacturing Base, Sales Area and Its Competitors Table IPG Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure IPG Advertising Market Share (2012-2017) Table Havas SA Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Havas SA Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Havas SA Advertising Market Share (2012-2017) Table Focus Media Group Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Focus Media Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Focus Media Group Advertising Market Share (2012-2017) Table Guangdong Advertising Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Guangdong Advertising Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Guangdong Advertising Co., Ltd. Advertising Market Share (2012-2017) Table Bluefocus Communication Group Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Bluefocus Communication Group Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Bluefocus Communication Group Co., Ltd. Advertising Market Share (2012-2017) Table SiMei Media Basic Information, Manufacturing Base, Sales Area and Its Competitors Table SiMei Media Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure SiMei Media Advertising Market Share (2012-2017) Table AVIC Culture Co.,Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table AVIC Culture Co.,Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure AVIC Culture Co.,Ltd. Advertising Market Share (2012-2017) Table Yinlimedia Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Yinlimedia Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Yinlimedia Advertising Market Share (2012-2017) Table Hunan TV and Broadcast Intermediary Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Market Share (2012-2017) Table Guangdong Guangzhou Daily Media Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Guangdong Guangzhou Daily Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Guangdong Guangzhou Daily Media Co., Ltd. Advertising Market Share (2012-2017) Table Beijing Bashi Media Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Beijing Bashi Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Beijing Bashi Media Co., Ltd. Advertising Market Share (2012-2017) Table Dahe Group Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Dahe Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Dahe Group Advertising Market Share (2012-2017) Table China Television Media Basic Information, Manufacturing Base, Sales Area and Its Competitors Table China Television Media Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure China Television Media Advertising Market Share (2012-2017) Table Spearhead Integrated Marketing Communication Group Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Spearhead Integrated Marketing Communication Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Spearhead Integrated Marketing Communication Group Advertising Market Share (2012-2017) Table Shanghai Xinhua Media Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Shanghai Xinhua Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Shanghai Xinhua Media Co., Ltd. Advertising Market Share (2012-2017) Table Chengdu B-ray Media Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors Table Chengdu B-ray Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017) Figure Chengdu B-ray Media Co., Ltd. Advertising Market Share (2012-2017) Figure China Advertising Sales and Growth Rate Forecast (2017-2022) Figure China Advertising Revenue and Growth Rate Forecast (2017-2022) Figure China Advertising Price Trend Forecast (2017-2022) Table China Advertising Sales Forecast by Type (2017-2022) Figure China Advertising Sales Market Share Forecast by Type (2017-2022) Figure China Advertising Sales Market Share Forecast by Type in 2022 Table China Advertising Sales Forecast by Application (2017-2022) Figure China Advertising Sales Market Share Forecast by Application (2017-2022) Figure China Advertising Sales Market Share Forecast by Application in 2022 Table Production Base and Market Concentration Rate of Raw Material Figure Advertising Main Raw Materials Price Trend Table Advertising Raw Materials Major Suppliers List Figure Production Cost Structure of Advertising Figure Advertising Manufacturing Process/Method Figure Advertising Value Chain Analysis Table Raw Materials Sources of Advertising Major Players in 2016 Table Major Buyers of Advertising Table Advertising Distributors/Traders List in China