Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: INTRODUCTION • Market outline PART 05: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 06: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 07: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market Condition PART 08: MARKET SEGMENTATION BY PRODUCT • Global oral hygiene market by product • Comparison by product category • Global primary oral hygiene products market • Global secondary oral hygiene products market • Market opportunity by product PART 09: CUSTOMER LANDSCAPE PART 10: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Global oral hygiene market by distribution channel • Comparison by distribution channel • Global oral hygiene market through offline distribution channel • Global oral hygiene market through online distribution channel • Market opportunity by distribution channel PART 11: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • EMEA – Market size and forecast 2017-2022 • Americas – Market size and forecast 2017-2022 • APAC – Market size and forecast 2017-2022 • Key leading countries • Market opportunity by region PART 12: DECISION FRAMEWORK PART 13: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 14: MARKET TRENDS • Increase in demand for natural and organic oral hygiene products • Growing online sales for oral hygiene products • Rise in demand for powered toothbrushes PART 15: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive landscape PART 16: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market Positioning of Vendors • Procter & Gamble (P&G) • Colgate-Palmolive Company • GlaxoSmithKline • Johnson & Johnson • Unilever • Church & Dwight PART 17: APPENDIX • List of abbreviations List of Exhibits Exhibit 01: Global beauty and personal care (BPC) products market 2017 (% share of revenue) Exhibit 02: Parent market: Global beauty and personal care (BPC) products market 2017 Exhibit 03: Global beauty and personal care market 2017 Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition: Inclusions and exclusions checklist Exhibit 07: Global oral hygiene market: market size 2017 Exhibit 08: Validation techniques employed for market sizing: 2017 Exhibit 09: Global oral hygiene market – Market size and forecast 2017-2022 ($ billions) Exhibit 10: Global oral hygiene market – Year-over-year growth 2018-2022 (%) Exhibit 11: Five forces analysis 2017 Exhibit 12: Five forces analysis 2022 Exhibit 13: Bargaining power of buyers Exhibit 14: Bargaining power of suppliers Exhibit 15: Threat of new entrants Exhibit 16: Threat of substitutes Exhibit 17: Threat of rivalry Exhibit 18: Five forces analysis Exhibit 19: Global oral hygiene market by product: Segmentation by product 2017-2022 (% share of revenue) Exhibit 20: Comparison by product Exhibit 21: Global primary oral hygiene products market – Market size and forecast 2017-2022 ($ billions) Exhibit 22: Global primary oral hygiene products market – Year-over-year growth 2018-2022 (%) Exhibit 23: Global secondary oral hygiene products market – Market size and forecast 2017-2022 ($ billions) Exhibit 24: Global secondary oral hygiene products market – Year-over-year growth 2018-2022 (%) Exhibit 25: Market opportunity by product Exhibit 26: Customer landscape Exhibit 27: Global oral hygiene market: Segmentation by distribution channel-Market share 2017-2022 (% share of revenue) Exhibit 28: Comparison by distribution channel Exhibit 29: Global oral hygiene market through offline distribution channel – Market size and forecast 2017-2022 ($ billions) Exhibit 30: Global oral hygiene market through offline distribution channel – Year-over-year growth 2018-2022 (%) Exhibit 31: Global oral hygiene market through online distribution channel – Market size and forecast 2017-2022 ($ billions) Exhibit 32: Global oral hygiene market through online distribution channel – Year over year growth 2018-2022 (%) Exhibit 33: Market opportunity by distribution channel Exhibit 34: Global oral hygiene market – Market share by geography 2017-2022 (% share of revenue) Exhibit 35: Regional comparison Exhibit 36: EMEA – Market size and forecast 2017-2022 ($ billions) Exhibit 37: EMEA – Year-over-year growth 2018-2022 (%) Exhibit 38: Top 3 countries in EMEA Exhibit 39: Americas – Market size and forecast 2017-2022 ($ billions) Exhibit 40: Americas – Year-over-year growth 2018-2022 (%) Exhibit 41: Top 3 countries in Americas Exhibit 42: Oral hygiene market in APAC – Market size and forecast 2017-2022 ($ billions) Exhibit 43: Oral hygiene market in APAC – Year-over-year growth 2018-2022 (%) Exhibit 44: Top 3 countries in APAC Exhibit 45: Key leading countries Exhibit 46: Market opportunity by region Exhibit 47: Vendors offering powered toothbrushes Exhibit 48: Vendor landscape Exhibit 49: Landscape disruption Exhibit 50: Vendors covered Exhibit 51: Vendor classification Exhibit 52: Market Positioning of Vendors Exhibit 53: Procter & Gamble – Vendor overview Exhibit 54: Procter & Gamble – Business Segments Exhibit 55: Procter & Gamble – Organizational developments Exhibit 56: Procter & Gamble – Geographic focus 2016 Exhibit 57: Procter & Gamble – Segment focus 2016 Exhibit 58: Procter & Gamble – Key offerings (for market in focus) Exhibit 59: Procter & Gamble – Key customers Exhibit 60: Colgate-Palmolive Company – Vendor overview Exhibit 61: Colgate-Palmolive Company – Business Segments Exhibit 62: Colgate-Palmolive Company – Organizational developments Exhibit 63: Colgate-Palmolive Company – Geographic focus 2016 Exhibit 64: Colgate-Palmolive Company – Segment focus 2016 Exhibit 65: Colgate-Palmolive Company – Key offerings (for market in focus) Exhibit 66: Colgate-Palmolive Company – Key customers Exhibit 67: GlaxoSmithKline – Vendor overview Exhibit 68: GlaxoSmithKline – Business segments Exhibit 69: GlaxoSmithKline – Organizational developments Exhibit 70: GlaxoSmithKline – Geographic focus Exhibit 71: GlaxoSmithKline – Segment focus Exhibit 72: GlaxoSmithKline – Key offerings (for market in focus) Exhibit 73: Johnson & Johnson – Vendor overview Exhibit 74: Johnson and Johnson – Business Segments Exhibit 75: Johnson and Johnson – Organizational developments Exhibit 76: Johnson and Johnson – Geographic focus Exhibit 77: Johnson and Johnson – Segment focus Exhibit 78: Johnson and Johnson – Key offerings (for market in focus) Exhibit 79: Johnson and Johnson – Key customers Exhibit 80: Unilever _ Vendor overview Exhibit 81: Unilever – Business Segments Exhibit 82: Unilever – Organizational developments Exhibit 83: Unilever – Geographic focus 2016 Exhibit 84: Unilever – Segment focus 2016 Exhibit 85: Unilever – Key offerings (for market in focus) Exhibit 86: Church & Dwight – Vendor overview Exhibit 87: Church & Dwight – Business Segments Exhibit 88: Church & Dwight – Organizational developments Exhibit 89: Church & Dwight – Geographic focus Exhibit 90: Church & Dwight – Segment focus Exhibit 91: Church & Dwight – Key offerings (for market in focus) Exhibit 92: Church & Dwight – Key customers

Church & Dwight, Colgate-Palmolive Company, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble (P&G), Unilever, High Ridge Brands, Sanofi, GoSmile, and Henkel.