Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: INTRODUCTION • Automotive seating systems • Automotive seat massage system PART 05: MARKET LANDSCAPE • Market overview • Market size and forecast • Value chain analysis • Five forces analysis PART 06: MARKET SEGMENTATION BY VEHICLE TYPE • Global automotive seat massage system market segmentation by vehicle type • Global automotive seat massage system for passenger cars • Global automotive seat massage system for CVs PART 07: GEOGRAPHICAL SEGMENTATION • Global automotive seat massage system segmentation by geography • Automotive seat massage system market in EMEA • Automotive seat massage system market in Americas • Automotive seat massage system market in APAC PART 08: DECISION FRAMEWORK PART 09: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 10: MARKET TRENDS • Seat massage system as standard feature in luxury models • Demand for autonomous cars • Development of holistic HMI seats • Development of seats featuring wellness parameters and biometric sensing system PART 11: VENDOR LANDSCAPE • Competitive benchmarking • Other prominent vendors PART 12: KEY VENDOR ANALYSIS • Continental • Kongsberg Automotive • InSeat Solutions • Rostra • Erickson Auto Trim • APPENDIX • List of abbreviations List of Exhibits Exhibit 01: Causes of seating discomfort Exhibit 02: A typology of first- and second-generation automotive seats Exhibit 03: Recent automotive launches with seat massage systems Exhibit 04: Global automotive seat massage system market: Overview Exhibit 05: Global automotive seat massage system market 2016-2021 ($ billions) Exhibit 06: Value chain representation of global automotive seat massage system market Exhibit 07: Five forces analysis Exhibit 08: Global automotive seat massage system market segmentation by vehicle type 2016 and 2021 (%) Exhibit 09: Global automotive seat massage system market segmentation by vehicle type 2016-2021 (%) Exhibit 10: Global automotive seat massage system for passenger cars 2016-2021 ($ billions) Exhibit 11: Global automotive seat massage system market for CVs 2016-2021 ($ billions) Exhibit 12: Global automotive seat massage system segmentation by geography 2016 and 2021 (%) Exhibit 13: Global automotive seat massage system market segmentation by geography 2016-2021 (%) Exhibit 14: Automotive seat massage system market in EMEA 2016-2021 ($ billions) Exhibit 15: Automotive seat massage system market in Americas 2016-2021 ($ billions) Exhibit 16: Automotive seat massage system market in APAC 2016-2021 ($ billions) Exhibit 17: Motor vehicle sales in BRIC nations (million units) Exhibit 18: Global motor vehicle sales 2016-2021 (million units) Exhibit 19: Screen output of active wellness seats Exhibit 20: Other prominent vendors Exhibit 21: Continental: Business segmentation by revenue 2016 Exhibit 22: Continental: Business revenue 2015 and 2016 ($ billions) Exhibit 23: Continental: Geographical segmentation by revenue 2016 Exhibit 24: Continental: Product portfolio Exhibit 25: Kongsberg Automotive: Geographical segmentation by revenue 2016 Exhibit 26: Kongsberg Automotive: Business revenue 2015 and 2016 ($ millions) Exhibit 27: Rostra: Recent developments

Continental, Erickson Auto Trim, InSeat Solutions, Kongsberg Automotive, Rostra, Alba Automotive Services, AUTOMOTIVE CONCEPTS, Champion Seat Systems, Conair, DONMAR Enterprises, Faurecia, Leggett & Platt, The Miami, Miller Auto & Truck Accessories, and Treadwell Auto Trim.