Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: INTRODUCTION • Market outline PART 05: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 06: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast PART 07: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 08: MARKET SEGMENTATION BY PRODUCT • Global licensed sports merchandise market by product • Comparison by product • Global licensed sports merchandising market by apparel and footwear • Global licensed sports merchandising market by accessories and gifts • Global licensed sports merchandise market by toys and games • Global licensed sports merchandising market by others • Market opportunity by product PART 09: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Global licensed sports merchandise market by distribution channel • Comparison by distribution channel • Global licensed sports merchandise market by offline distribution channel • Global licensed sports merchandise market by online distribution channel • Market opportunity by distribution channel PART 10: CUSTOMER LANDSCAPE PART 11: MARKET SEGMENTATION BY END-USER • Global licensed sports merchandise market by end-user • Comparison by end-user • Global licensed sports merchandise market for men • Global licensed sports merchandise market for women • Global licensed sports merchandise market by children • Market opportunity by end-user PART 12: REGIONAL LANDSCAPE • Global licensed sports merchandise market by geography • Regional comparison • Licensed sports merchandise market in Americas • Licensed sports merchandise market in EMEA • Licensed sports merchandise market in APAC • Market opportunity PART 13: DECISION FRAMEWORK PART 14: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 15: MARKET TRENDS • Growing popularity of fantasy sports • 3D printing gaining traction in sports merchandise industry • Emergence of smart clothing PART 16: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 17: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • G-III Apparel Group • Fanatics • adidas • Nike • Under Armour • Other prominent vendors PART 18: APPENDIX • List of abbreviations List of Exhibits Exhibit 01: Global licensed merchandise market 2017 Exhibit 02: Global licensed merchandise market segmentation Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Global licensed sports merchandise market 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global licensed sports merchandise market – Market size and forecast 2017-2022 ($ billions) Exhibit 09: Global licensed sports merchandise market – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2022 Exhibit 18: Global licensed sports merchandise market by product – Market share 2017-2022 (%) Exhibit 19: Comparison by product Exhibit 20: Global licensed sports merchandise market by apparel and footwear – Market size and forecast 2017-2022 ($ billions) Exhibit 21: Global licensed sports merchandise market by apparel and footwear – Year-over-year growth 2018-2022 (%) Exhibit 22: Global licensed sports merchandise market by accessories and gifts – Market size and forecast 2017-2022 ($ billions) Exhibit 23: Global licensed sports merchandise market by accessories and gifts – Year-over-year growth 2018-2022 (%) Exhibit 24: Global licensed sports merchandise market by toys and games – Market size and forecast 2017-2022 ($ billions) Exhibit 25: Global licensed sports merchandise market by toys and games – Year-over-year growth 2018-2022 (%) Exhibit 26: Global licensed sports merchandise market by others – Market size and forecast 2017-2022 ($ billions) Exhibit 27: Global licensed sports merchandise market by others – Year-over-year growth 2018-2022 (%) Exhibit 28: Market opportunity by product Exhibit 29: Global licensed sports merchandise market by distribution channel – Market share 2017-2022 (%) Exhibit 30: Comparison by distribution channel Exhibit 31: Global licensed sports merchandise market by offline distribution channel – Market size and forecast 2017-2022 ($ billions) Exhibit 32: Global licensed sports merchandise market by offline distribution channel – Year-over-year growth 2018-2022 (%) Exhibit 33: Global licensed sports merchandise market by online distribution channel – Market size and forecast 2017-2022 ($ billions) Exhibit 34: Global licensed sports merchandise market by online distribution channel – Year-over-year growth 2018-2022 (%) Exhibit 35: Market opportunity by distribution channel Exhibit 36: Customer landscape Exhibit 37: Global licensed sports merchandise market by end-user – Market share 2017-2022 (%) Exhibit 38: Comparison by end-user Exhibit 39: Global licensed sports merchandise market for men – Market size and forecast 2017-2022 ($ billions) Exhibit 40: Global licensed sports merchandise market for men – Year-over-year growth 2018-2022 (%) Exhibit 41: Global licensed sports merchandise market for women – Market size and forecast 2017-2022 ($ billions) Exhibit 42: Global licensed sports merchandise market for women – Year-over-year growth 2018-2022 (%) Exhibit 43: Global licensed sports merchandise market for children – Market size and forecast 2017-2022 ($ billions) Exhibit 44: Global licensed sports merchandise market for children – Year-over-year growth 2018-2022 (%) Exhibit 45: Market opportunity by end-user Exhibit 46: Global licensed sports merchandise market by geography 2017-2022 (%) Exhibit 47: Regional comparison Exhibit 48: Americas – Market size and forecast 2017-2022 ($ billions) Exhibit 49: Americas – Year-over-year growth 2018-2022 (%) Exhibit 50: Top 3 countries in Americas Exhibit 51: EMEA – Market size and forecast 2017-2022 ($ billions) Exhibit 52: EMEA – Year-over-year growth 2018-2022 (%) Exhibit 53: Top 3 countries in EMEA Exhibit 54: APAC – Market size and forecast 2017-2022 ($ billions) Exhibit 55: APAC – Year-over-year growth 2018-2022 (%) Exhibit 56: Top 3 countries in APAC Exhibit 57: Market opportunity Exhibit 58: Physical activity participation growth (%) Exhibit 59: Vendor landscape Exhibit 60: Landscape disruption Exhibit 61: Vendors covered Exhibit 62: Vendor classification Exhibit 63: Market positioning of vendors Exhibit 64: G-III Apparel Group overview Exhibit 65: G-III Apparel Group – Business divisions Exhibit 66: G-III Apparel Group – Organizational developments Exhibit 67: G-III Apparel Group – Geographic focus Exhibit 68: G-III Apparel Group – Segment focus Exhibit 69: Fanatics overview Exhibit 70: Fanatics – Organizational developments Exhibit 71: Fanatics – Geographic focus Exhibit 72: Fanatic – Segment focus Exhibit 73: Fanatics – Key offerings Exhibit 74: adidas overview Exhibit 75: adidas – Organizational developments Exhibit 76: adidas – Geographic focus Exhibit 77: adidas – Segment focus Exhibit 78: adidas – Key offerings Exhibit 79: Nike overview Exhibit 80: Nike – Organizational developments Exhibit 81: Nike – Geographic focus Exhibit 82: Nike – Segment focus Exhibit 83: Nike – Key offerings Exhibit 84: Under Armour overview Exhibit 85: Under Armour – Business segments Exhibit 86: Under Armour – Organizational developments Exhibit 87: Under Armour – Geographic focus Exhibit 88: Under Armour – Segment focus Exhibit 89: Under Armour – Key offerings Exhibit 90: Other prominent vendors

G-III Apparel Group, Fanatics, Adidas, Under Armour, ANTA, Columbia Sportswear, DICK’s Sporting Goods, eBay Enterprise, Everlast Worldwide, Hanesbrands, Knights Apparel, Li Ning, Newell Brands, New Era Cap, Prada, Puma, Quicksilver, and VF Corporation.