Table of Contents 1 Market Overview 1.1 Fabric Softener Introduction 1.2 Market Analysis by Type 1.2.1 Type 1 1.2.2 Type 2 1.3 Market Analysis by Applications 1.4 Market Analysis by Countries 1.4.1 United States Status and Prospect (2012-2022) 1.4.2 Mexico Status and Prospect (2012-2022) 1.4.3 Canada Status and Prospect (2012-2022) 1.5 Market Dynamics 1.5.1 Market Opportunities 1.5.2 Market Risk 1.5.3 Market Driving Force 2 Manufacturers Profiles 2.1 P&G 2.1.1 Profile 2.1.2 Fabric Softener Type and Applications 2.1.2.1 Type 1 2.1.2.2 Type 2 2.1.3 P&G Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.1.4 Business Overview 2.1.5 P&G News 2.2 Unilever 2.2.1 Profile 2.2.2 Fabric Softener Type and Applications 2.2.2.1 Type 1 2.2.2.2 Type 2 2.2.3 Unilever Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.2.4 Business Overview 2.2.5 Unilever News 2.3 Church & Dwight 2.3.1 Profile 2.3.2 Fabric Softener Type and Applications 2.3.2.1 Type 1 2.3.2.2 Type 2 2.3.3 Church & Dwight Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.3.4 Business Overview 2.3.5 Church & Dwight News 2.4 Colgate 2.4.1 Profile 2.4.2 Fabric Softener Type and Applications 2.4.2.1 Type 1 2.4.2.2 Type 2 2.4.3 Colgate Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.4.4 Business Overview 2.4.5 Colgate News 2.5 Henkel 2.5.1 Profile 2.5.2 Fabric Softener Type and Applications 2.5.2.1 Type 1 2.5.2.2 Type 2 2.5.3 Henkel Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.5.4 Business Overview 2.5.5 Henkel News 2.6 Ecover 2.6.1 Profile 2.6.2 Fabric Softener Type and Applications 2.6.2.1 Type 1 2.6.2.2 Type 2 2.6.3 Ecover Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.6.4 Business Overview 2.6.5 Ecover News 2.7 Scjohnson 2.7.1 Profile 2.7.2 Fabric Softener Type and Applications 2.7.2.1 Type 1 2.7.2.2 Type 2 2.7.3 Scjohnson Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.7.4 Business Overview 2.7.5 Scjohnson News 2.8 Werner & Mertz 2.8.1 Profile 2.8.2 Fabric Softener Type and Applications 2.8.2.1 Type 1 2.8.2.2 Type 2 2.8.3 Werner & Mertz Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.8.4 Business Overview 2.8.5 Werner & Mertz News 2.9 Sodalis 2.9.1 Profile 2.9.2 Fabric Softener Type and Applications 2.9.2.1 Type 1 2.9.2.2 Type 2 2.9.3 Sodalis Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.9.4 Business Overview 2.9.5 Sodalis News 2.10 KAO 2.10.1 Profile 2.10.2 Fabric Softener Type and Applications 2.10.2.1 Type 1 2.10.2.2 Type 2 2.10.3 KAO Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.10.4 Business Overview 2.10.5 KAO News 2.11 Lion 2.11.1 Profile 2.11.2 Fabric Softener Type and Applications 2.11.2.1 Type 1 2.11.2.2 Type 2 2.11.3 Lion Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.11.4 Business Overview 2.11.5 Lion News 2.12 Mitsuei 2.12.1 Profile 2.12.2 Fabric Softener Type and Applications 2.12.2.1 Type 1 2.12.2.2 Type 2 2.12.3 Mitsuei Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.12.4 Business Overview 2.12.5 Mitsuei News 2.13 Pigeon 2.13.1 Profile 2.13.2 Fabric Softener Type and Applications 2.13.2.1 Type 1 2.13.2.2 Type 2 2.13.3 Pigeon Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.13.4 Business Overview 2.13.5 Pigeon News 2.14 AlEn 2.14.1 Profile 2.14.2 Fabric Softener Type and Applications 2.14.2.1 Type 1 2.14.2.2 Type 2 2.14.3 AlEn Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.14.4 Business Overview 2.14.5 AlEn News 2.15 Blue Moon 2.15.1 Profile 2.15.2 Fabric Softener Type and Applications 2.15.2.1 Type 1 .2.2 Type 2 2.15.3 Blue Moon Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.15.4 Business Overview 2.15.5 Blue Moon News 2.16 Lvsan 2.16.1 Profile 2.16.2 Fabric Softener Type and Applications 2.16.2.1 Type 1 2.16.2.2 Type 2 2.16.3 Lvsan Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.16.4 Business Overview 2.16.5 Lvsan News 2.17 Liby 2.17.1 Profile 2.17.2 Fabric Softener Type and Applications 2.17.2.1 Type 1 2.17.2.2 Type 2 2.17.3 Liby Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.17.4 Business Overview 2.17.5 Liby News 2.18 Yipinjing 2.18.1 Profile 2.18.2 Fabric Softener Type and Applications 2.18.2.1 Type 1 2.18.2.2 Type 2 2.18.3 Yipinjing Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) 2.18.4 Business Overview 2.18.5 Yipinjing News 3 North America Fabric Softener Market Competition, by Manufacturer 3.1 North America Fabric Softener Sales and Market Share by Manufacturer (2016-2017) 3.2 North America Fabric Softener Revenue and Market Share by Manufacturer (2016-2017) 3.3 North America Fabric Softener Price by Manufacturers (2016-2017) 3.4 Market Concentration Rate 3.4.1 Top 3 Fabric Softener Manufacturer Market Share 3.4.2 Top 5 Fabric Softener Manufacturer Market Share 3.5 Market Competition Trend 4 North America Fabric Softener Market Analysis by Countries 4.1 North America Fabric Softener Sales Market Share by Countries 4.2 North America Fabric Softener Sales by Countries (2012-2017) 4.3 North America Fabric Softener Revenue (Value) by Countries (2012-2017) 5 North America Market Segmentation Fabric Softener by Type 5.1 North America Fabric Softener Sales, Revenue and Market Share by Type (2012-2017) 5.1.1 North America Fabric Softener Sales and Market Share by Type (2012-2017) 5.1.2 North America Fabric Softener Revenue and Market Share by Type (2012-2017) 5.2 Type 1 Sales Growth and Price 5.2.1 North America Type 1 Sales Growth (2012-2017) 5.2.2 North America Type 1 Price (2012-2017) 5.3 Type 2 Sales Growth and Price 5.3.1 North America Type 2 Sales Growth (2012-2017) 5.3.2 North America Type 2 Price (2012-2017) 6 North America Market Segmentation Fabric Softener by Application 6.1 North America Fabric Softener Sales Market Share by Application (2012-2017) 7 United States Fabric Softener Sales, Revenue, by Type, Application and Manufacturers 7.1 United States Fabric Softener Revenue, Sales and Growth Rate (2012-2017) 7.2 United States Fabric Softener Sales and Market Share by Type 7.3 United States Fabric Softener Sales by Application (2012-2017) 7.4 United States Fabric Softener Sales, Revenue and Market Share by Manufacturer 7.4.1 United States Fabric Softener Sales and Market Share by Manufacturer 7.4.2 United States Fabric Softener Revenue and Market Share by Manufacturer 7.5 United States Fabric Softener Export and Import (2012-2017) 8 Canada Fabric Softener Sales, Revenue, by Type, Application and Manufacturers 8.1 Canada Fabric Softener Revenue, Sales and Growth Rate (2012-2017) 8.2 Canada Fabric Softener Sales and Market Share by Type 8.3 Canada Fabric Softener Sales by Application (2012-2017) 8.4 Canada Fabric Softener Sales, Revenue and Market Share by Manufacturer 8.4.1 Canada Fabric Softener Sales and Market Share by Manufacturer 8.4.2 Canada Fabric Softener Revenue and Market Share by Manufacturer 8.5 Canada Fabric Softener Export and Import (2012-2017) 9 Mexico Fabric Softener Sales, Revenue, by Type, Application and Manufacturers 9.1 Mexico Fabric Softener Revenue, Sales and Growth Rate (2012-2017) 9.2 Mexico Fabric Softener Sales and Market Share by Type 9.3 Mexico Fabric Softener Sales by Application (2012-2017) 9.4 Mexico Fabric Softener Sales, Revenue and Market Share by Manufacturer 9.4.1 Mexico Fabric Softener Sales and Market Share by Manufacturer 9.4.2 Mexico Fabric Softener Revenue and Market Share by Manufacturer 9.5 Mexico Fabric Softener Export and Import (2012-2017) 10 Fabric Softener Market Forecast (2017-2022) 10.1 North America Fabric Softener Sales, Revenue and Growth Rate (2017-2022) 10.2 Fabric Softener Market Forecast by Countries (2017-2022) 10.2.1 United States Fabric Softener Forecast (2017-2022) 10.2.2 Canada Fabric Softener Forecast (2017-2022) 10.2.3 Mexico Fabric Softener Forecast (2017-2022) 10.3 Fabric Softener Market Forecast by Type (2017-2022) 10.4 Fabric Softener Market Forecast by Application (2017-2022) 11 Fabric Softener Manufacturing Cost Analysis 11.1 Fabric Softener Key Raw Materials Analysis 11.1.1 Key Raw Materials 11.1.2 Price Trend of Key Raw Materials 11.1.3 Key Suppliers of Raw Materials 11.1.4 Market Concentration Rate of Raw Materials 11.2 Proportion of Manufacturing Cost Structure 11.2.1 Raw Materials 11.2.2 Labor Cost 11.2.3 Manufacturing Expenses 11.3 Manufacturing Process Analysis of Fabric Softener 12 Industrial Chain, Sourcing Strategy and Downstream Buyers 12.1 Fabric Softener Industrial Chain Analysis 12.2 Upstream Raw Materials Sourcing 12.3 Raw Materials Sources of Fabric Softener Major Manufacturers in 2016 12.4 Downstream Buyers 13 Sales Channel, Distributors, Traders and Dealers 13.1 Sales Channel 13.1.1 Direct Marketing 13.1.2 Indirect Marketing 13.1.3 Marketing Channel Future Trend 13.2 Distributors, Traders and Dealers 14 Research Findings and Conclusion 15 Appendix 15.1 Methodology 15.2 Analyst Introduction 15.3 Data Source

List of Tables and Figures Figure Fabric Softener Picture Table Product Specifications of Fabric Softener Figure North America Sales Market Share of Fabric Softener by Types in 2016 Table Types of Fabric Softener Figure Type 1 Picture Table Major Manufacturers of Type 1 Figure Type 2 Picture Table Major Manufacturers of Type 2 Table North America Fabric Softener Sales Market Share by Applications in 2016 Table Applications of Fabric Softener Figure United States Fabric Softener Revenue (Million USD) and Growth Rate (2012-2022) Figure Mexico Fabric Softener Revenue (Million USD) and Growth Rate (2012-2022) Figure Canada Fabric Softener Revenue (Million USD) and Growth Rate (2012-2022) Table P&G Basic Information, Manufacturing Base and Competitors Table P&G Fabric Softener Type and Applications Table P&G Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Unilever Basic Information, Manufacturing Base and Competitors Table Unilever Fabric Softener Type and Applications Table Unilever Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Church & Dwight Basic Information, Manufacturing Base and Competitors Table Church & Dwight Fabric Softener Type and Applications Table Church & Dwight Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Colgate Basic Information, Manufacturing Base and Competitors Table Colgate Fabric Softener Type and Applications Table Colgate Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Henkel Basic Information, Manufacturing Base and Competitors Table Henkel Fabric Softener Type and Applications Table Henkel Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Ecover Basic Information, Manufacturing Base and Competitors Table Ecover Fabric Softener Type and Applications Table Ecover Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Scjohnson Basic Information, Manufacturing Base and Competitors Table Scjohnson Fabric Softener Type and Applications Table Scjohnson Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Werner & Mertz Basic Information, Manufacturing Base and Competitors Table Werner & Mertz Fabric Softener Type and Applications Table Werner & Mertz Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Sodalis Basic Information, Manufacturing Base and Competitors Table Sodalis Fabric Softener Type and Applications Table Sodalis Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table KAO Basic Information, Manufacturing Base and Competitors Table KAO Fabric Softener Type and Applications Table KAO Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Lion Basic Information, Manufacturing Base and Competitors Table Lion Fabric Softener Type and Applications Table Lion Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Mitsuei Basic Information, Manufacturing Base and Competitors Table Mitsuei Fabric Softener Type and Applications Table Mitsuei Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Pigeon Basic Information, Manufacturing Base and Competitors Table Pigeon Fabric Softener Type and Applications Table Pigeon Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table AlEn Basic Information, Manufacturing Base and Competitors Table AlEn Fabric Softener Type and Applications Table AlEn Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Blue Moon Basic Information, Manufacturing Base and Competitors Table Blue Moon Fabric Softener Type and Applications Table Blue Moon Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Lvsan Basic Information, Manufacturing Base and Competitors Table Lvsan Fabric Softener Type and Applications Table Lvsan Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Liby Basic Information, Manufacturing Base and Competitors Table Liby Fabric Softener Type and Applications Table Liby Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table Yipinjing Basic Information, Manufacturing Base and Competitors Table Yipinjing Fabric Softener Type and Applications Table Yipinjing Fabric Softener Sales, Price, Revenue, Gross Margin and Market Share (2016-2017) Table North America Fabric Softener Sales by Manufacturer (2016-2017) Figure North America Fabric Softener Sales Market Share by Manufacturer in 2016 Figure North America Fabric Softener Sales Market Share by Manufacturer in 2017 Table North America Fabric Softener Revenue by Manufacturer (2016-2017) Figure North America Fabric Softener Revenue Market Share by Manufacturer in 2016 Figure North America Fabric Softener Revenue Market Share by Manufacturer in 2017 Table North America Fabric Softener Price by Manufacturers (2016-2017) Figure Top 3 Fabric Softener Manufacturer Market Share in 2016 Figure Top 3 Fabric Softener Manufacturer Market Share in 2017 Figure Top 5 Fabric Softener Manufacturer Market Share in 2016 Figure Top 5 Fabric Softener Manufacturer Market Share in 2017 Figure North America Fabric Softener Sales and Growth (2012-2017) Table North America Fabric Softener Sales by Countries (2012-2017) Table North America Fabric Softener Sales Market Share by Countries (2012-2017) Figure North America 2012 Fabric Softener Sales Market Share by Countries Figure North America 2016 Fabric Softener Sales Market Share by Countries Figure North America Fabric Softener Revenue and Growth (2012-2017) Table North America Fabric Softener Revenue by Countries (2012-2017) Table North America Fabric Softener Revenue Market Share by Countries (2012-2017) Table North America 2012 Fabric Softener Revenue Market Share by Countries Table North America 2016 Fabric Softener Revenue Market Share by Countries Table North America Fabric Softener Sales by Type (2012-2017) Table North America Fabric Softener Sales Share by Type (2012-2017) Table North America Fabric Softener Revenue by Type (2012-2017) Table North America Fabric Softener Revenue Share by Type (2012-2017) Figure North America Type 1 Sales Growth (2012-2017) Figure North America Type 1 Price (2012-2017) Figure North America Type 2 Sales Growth (2012-2017) Figure North America Type 2 Price (2012-2017) Table North America Fabric Softener Sales by Application (2012-2017) Table North America Fabric Softener Sales Share by Application (2012-2017) Figure United States Fabric Softener Revenue and Growth (2012-2017) Figure United States Fabric Softener Sales and Growth (2012-2017) Table United States Fabric Softener Sales by Type (2012-2017) Table United States Fabric Softener Sales Market Share by Type (2012-2017) Table United States Fabric Softener Sales by Application (2012-2017) Table United States Fabric Softener Sales Market Share by Application (2012-2017) Table United States Fabric Softener Sales by Manufacturer (2016-2017) Figure United States Fabric Softener Sales Market Share by Manufacturer in 2016 Figure United States Fabric Softener Sales Market Share by Manufacturer in 2017 Table United States Fabric Softener Revenue by Manufacturer (2016-2017) Figure United States Fabric Softener Revenue Market Share by Manufacturer in 2016 Figure United States Fabric Softener Revenue Market Share by Manufacturer in 2017 Table United States Fabric Softener Export and Import (2012-2017) Figure Canada Fabric Softener Revenue and Growth (2012-2017) Figure Canada Fabric Softener Sales and Growth (2012-2017) Table Canada Fabric Softener Sales by Type (2012-2017) Table Canada Fabric Softener Sales Market Share by Type (2012-2017) Table Canada Fabric Softener Sales by Application (2012-2017) Table Canada Fabric Softener Sales Market Share by Application (2012-2017) Table Canada Fabric Softener Sales by Manufacturer (2016-2017) Figure Canada Fabric Softener Sales Market Share by Manufacturer in 2016 Figure Canada Fabric Softener Sales Market Share by Manufacturer in 2017 Table Canada Fabric Softener Revenue by Manufacturer (2016-2017) Figure Canada Fabric Softener Revenue Market Share by Manufacturer in 2016 Figure Canada Fabric Softener Revenue Market Share by Manufacturer in 2017 Table Canada Fabric Softener Export and Import (2012-2017) Figure Mexico Fabric Softener Revenue and Growth (2012-2017) Figure Mexico Fabric Softener Sales and Growth (2012-2017) Table Mexico Fabric Softener Sales by Type (2012-2017) Table Mexico Fabric Softener Sales Market Share by Type (2012-2017) Table Mexico Fabric Softener Sales by Application (2012-2017) Table Mexico Fabric Softener Sales Market Share by Application (2012-2017) Table Mexico Fabric Softener Sales by Manufacturer (2016-2017) Figure Mexico Fabric Softener Sales Market Share by Manufacturer in 2016 Figure Mexico Fabric Softener Sales Market Share by Manufacturer in 2017 Table Mexico Fabric Softener Revenue by Manufacturer (2016-2017) Figure Mexico Fabric Softener Revenue Market Share by Manufacturer in 2016 Figure Mexico Fabric Softener Revenue Market Share by Manufacturer in 2017 Table Mexico Fabric Softener Export and Import (2012-2017) Figure North America Fabric Softener Sales, Revenue and Growth Rate (2017-2022) Table North America Fabric Softener Sales Forecast by Countries (2017-2022) Table North America Fabric Softener Market Share Forecast by Countries (2017-2022) Figure United States Fabric Softener Sales Forecast (2017-2022) Figure Canada Fabric Softener Sales Forecast (2017-2022) Figure Mexico Fabric Softener Sales Forecast (2017-2022) Table North America Fabric Softener Sales Forecast by Type (2017-2022) Table North America Fabric Softener Market Share Forecast by Type (2017-2022) Table North America Fabric Softener Sales Forecast by Application (2017-2022) Table North America Fabric Softener Market Share Forecast by Application (2017-2022) Table Sales Base and Market Concentration Rate of Raw Material Figure Price Trend of Key Raw Materials Table Key Suppliers of Raw Materials Figure Manufacturing Cost Structure of Fabric Softener Figure Manufacturing Process Analysis of Fabric Softener Figure Fabric Softener Industrial Chain Analysis Table Raw Materials Sources of Fabric Softener Major Manufacturers in 2016 Table Major Buyers of Fabric Softener Table Distributors/Traders/ Dealers List