Table of Contents PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction • Market outline • Value chain PART 05: Market landscape • Market overview • Market size and forecast PART 06: Market landscape • Five forces analysis PART 07: Market segmentation by industry • Global AR for advertising market by industry • Global AR for advertising market by retail industry • Global AR for advertising market by automobile industry • Global AR for advertising market by media & entertainment industry • Global AR for advertising market by others segment PART 08: Market segmentation by stakeholders • Global AR for advertising market by stakeholders • Global AR for advertising market by software developer • Global AR for advertising market by agency • Global AR for advertising market by engine developer PART 09: Geographical segmentation • Global AR for advertising market by geography • AR for advertising market in Americas • AR for advertising market in EMEA • AR for advertising market in APAC PART 10: Key leading countries • US • UK PART 11: Decision framework PART 12: Drivers and challenges • Market drivers • Market challenges PART 13: Market trends • Increased mobile AR advertising • Popularity of the 3D environment • Emergence of VisualCommerce 3D Cloud • AR is expected to be a hardware platform-independent technology PART 14: Vendor landscape • Competitive scenario • Augmented Pixels • Aurasma (Hewlett-Packard Development Company) • Blippar • Catchoom • Wikitude • Other prominent vendors PART 15: Appendix • List of abbreviations List of Exhibits Exhibit 01: Global AR for advertising market: Value chain Exhibit 02: Global AR for advertising market Exhibit 03: Global AR for advertising market 2016-2021 ($ billions) Exhibit 04: Five forces analysis Exhibit 05: Global AR for advertising market by industry 2016 & 2021 (% share of revenue) Exhibit 06: Global AR for advertising market by the retail industry 2016-2021 ($ billions) Exhibit 07: Global AR for advertising market by the automobile industry 2016-2021 ($ billions) Exhibit 08: Global AR for advertising market by the media & entertainment industry 2016-2021 ($ billions) Exhibit 09: Global AR for advertising market by the others segment 2016-2021 ($ billions) Exhibit 10: Global AR for advertising market by stakeholders 2016 & 2021 (% share of revenue) Exhibit 11: Global AR for advertising market by software developer 2016-2021 ($ billions) Exhibit 12: Global AR for advertising market by agency 2016-2021 ($ billions) Exhibit 13: Global AR for advertising market by engine developer 2016-2021 ($ billions) Exhibit 14: Global AR for advertising market by geography 2016 & 2021 (% share of revenue) Exhibit 15: AR for advertising market in the Americas 2016-2021 ($ billions) Exhibit 16: AR for advertising market in EMEA 2016-2021 ($ billions) Exhibit 17: AR for advertising market in APAC 2016-2021 ($ billions) Exhibit 18: Key leading countries (% share of revenue) Exhibit 19: AR for advertising market in the US 2016-2021 ($ billions) Exhibit 20: AR for advertising market in the UK 2016-2021 ($ billions) Exhibit 21: Other prominent vendors

Augmented Pixels, Aurasma, Blippar, Catchoom, and Wikitude, BBDO, Google, Leo Burnett, McCANN, Metaio, NGRAIN, PTC, Total Immersion, and Zappar.