Table of Contents PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction • Health and wellness market in the US PART 05: Market landscape • Functional food and beverage market in the US • Five forces analysis PART 06: Market segmentation by product • Functional food market in the US • Functional beverage market in the US PART 07: Market segmentation by distribution channel • Supermarkets and hypermarkets • Independent retailers • Convenience stores • Discount stores • Others PART 08: Decision framework PART 09: Drivers and challenges • Market drivers • Market challenges PART 10: Market trends • Product launches • Increasing inclination of consumers toward plant-based functional F&B products • Marketing initiatives adopted by players PART 11: Vendor landscape • Competitive scenario PART 12: Key vendor analysis • Coca-Cola • Dannon • General Mills • Kellogg • Kraft Heinz • Nestlé • PepsiCo • Red Bull • Other prominent vendors PART 13: Appendix • List of abbreviations List of Exhibits Exhibit 01: US Consumer insights for purchasing F&B products Exhibit 02: Health and wellness market in the US 2016-2021 ($ billions) Exhibit 03: Supply chain for functional food and beverage market Exhibit 04: Functional food and beverage market in the US 2016-2021 ($ billions) Exhibit 05: Five forces analysis Exhibit 06: Segmentation by product type in 2016 and 2021 (%) Exhibit 07: Functional food market in the US 2016-2021 ($ billions) Exhibit 08: Functional food market in the US by product type in 2016 (%) Exhibit 09: Functional beverage market in the US 2016-2021 ($ billions) Exhibit 10: Functional beverage market in the US by product type in 2016 (%) Exhibit 11: Functional food and beverage market by distribution channels in 2016 (%) Exhibit 12: Some of the functional products launched during last few years Exhibit 13: Strategies adopted by players Exhibit 14: Current area of focus for functional F&B manufacturers Exhibit 15: Coca-Cola: Geographical segmentation 2016 Exhibit 16: Coca-Cola: Some of the product offerings of functional F&B Exhibit 17: Dannon: Some product offerings of functional foods and beverages Exhibit 18: General Mills: Business segmentation by revenue 2016 Exhibit 19: General Mills: Some product offerings of functional foods and beverages Exhibit 20: Kellogg: Some product offerings of functional foods and beverages Exhibit 21: Kraft Heinz: Segmentation by geography in 2016 (%) Exhibit 22: Kraft Heinz: Some product offerings of functional foods and beverages Exhibit 23: Nestlé: Segmentation by geography Exhibit 24: Nestlé: Some product offerings of functional foods and beverages Exhibit 25: PepsiCo: Business Segmentation by revenue in 2016 Exhibit 26: PepsiCo: Some of the product offerings for functional F&B Exhibit 27: Red Bull: Some product offerings of functional foods and beverages

Coca-Cola, Dannon, General Mills, Kellogg, Kraft Heinz, Nestlé, PepsiCo, Red Bull, Dr. Pepper Snapple Group, Living Essentials, MONSTER ENERGY (Monster Beverage Corporation), SlimFast, Yakult USA, PowerBar, The Balance Bar Company, T.C. Pharma, and Wm. Wrigley Jr. Company.