PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction • Value chain analysis PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by stakeholder • Global motorcycle heated seats market by key stakeholder • Global motorcycle heated seats market by OEMs • Global motorcycle heated seats market by aftermarket PART 07: Market segmentation by geography • Global motorcycle heated seats market by geography • Motorcycle heated seats market in Americas • Motorcycle heated seats market in EMEA • Motorcycle heated seats market in APAC PART 08: Decision framework PART 09: Drivers and challenges • Market drivers • Market challenges PART 10: Market trends PART 11: Vendor landscape • Competitive benchmarking • Other prominent vendors PART 12: Key vendor analysis (potential) • Gentherm • Continental • II-VI • Rostra • Seat Comfort Systems PART 13: Appendix • List of abbreviations List of Exhibits Exhibit 01: Penetration of heated seats in global automotive market 2015-2020 Exhibit 02: Components of automotive heated seats Exhibit 03: Causes and effects for malfunction of automotive heated seats Exhibit 04: Value chain analysis of automotive heated seats Exhibit 05: Segmentation of motorcycle automotive heated seats market Exhibit 06: Global motorcycle heated seats market 2016-2021 (thousand units) Exhibit 07: Five forces analysis Exhibit 08: Global motorcycle heated seats market by key stakeholder Exhibit 09: Global motorcycle heated seats market by OEMs 2016-2021 (thousand units) Exhibit 10: HNWI wealth distribution 2015-2020 (in trillion dollars) Exhibit 11: Global motorcycle heated seats market by aftermarket 2016-2021 (thousand units) Exhibit 12: Global motorcycle heated seats market by geography 2016 and 2021 Exhibit 13: Motorcycle heated seats market in Americas 2016-2021 (thousand units) Exhibit 14: Motorcycle heated seats market in EMEA 2016-2021 (thousand units) Exhibit 15: Motorcycle heated seats market 2016-2021: APAC (thousand units) Exhibit 16: Cold regions auto sales growth rate 2010-2015 Exhibit 17: Global automotive heated seat vendors competitive benchmarking (potential for motorcycle) Exhibit 18: Other prominent vendors in global motorcycle heated seats market Exhibit 19: Gentherm: Business segmentation by revenue 2015 Exhibit 20: Gentherm: Business revenue 2014 and 2015 ($ millions) Exhibit 21: Gentherm: Geographical segmentation by revenue 2015 Exhibit 22: Gentherm: Product portfolio Exhibit 23: Continental: Business segmentation by revenue 2015 Exhibit 24: Continental: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 25: Continental: Geographical segmentation by revenue 2015 Exhibit 26: Continental: Product portfolio Exhibit 27: II-VI: Business segmentation by revenue 2015 Exhibit 28: II-VI: Business revenue 2014 and 2015 ($ millions) Exhibit 29: II-VI: Geographical segmentation by revenue 2015 Exhibit 30: II-VI: Product portfolio Exhibit 31: Rostra: Product portfolio Exhibit 32: Seat Comfort Systems: Product portfolio

Gentherm, Continental, II-VI, Rostra, Seat Comfort Systems, Altimate Automotive, AUTOMOTIVE CONCEPTS, Harley-Davidson, HeatedSeatKits.com, IG Bauerhin, Kongsberg Automotive, Motor Mods, Saddlemen Motorcycle Seats and Components, and SARGENT CYCLE PRODUCTS NORTH AMERICA.