Table of Contents PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction • Market outline PART 05: Market landscape • Market overview • Segmentation by distribution channel • Global savory snacks market • Global pretzel market • Five forces analysis • Market overview PART 06: Market segmentation by distribution channel • Pretzel distribution channels in Americas • Pretzel distribution channels in EMEA • Pretzel distribution channels in APAC PART 07: Market segmentation by geography • Pretzel market in Americas • Pretzel market in EMEA • Pretzel market in APAC PART 08: Key leading countries • US • Germany • Russia • Japan PART 09: Decision framework PART 10: Drivers and challenges • Market drivers • Market challenges PART 11: Market trends • Increase in strategic alliances • Packaging innovations increase shelf life • Increasing focus on organic and non-GMO ingredients based pretzels • Growing focus on expanding production capabilities • Competitive scenario PART 12: Competitor analysis • Competitive positioning assessment • Conagra Brands • Intersnack • Mars • Pepsico • Snyder’s-Lance • Other prominent vendors PART 13: Appendix • List of abbreviations List of Exhibits Exhibit 01: Production process of pretzels Exhibit 02: Global pretzel market: An overview Exhibit 03: Global savory snacks market 2016-2021 ($ billions) Exhibit 04: Global pretzel market 2016-2021 ($ millions) Exhibit 05: Five forces analysis Exhibit 06: Number of convenience stores in top countries 2014 and 2015 Exhibit 07: Distribution channels in the pretzel market in Americas 2016 (% share) Exhibit 08: Distribution channels in pretzel market in EMEA 2016 (% share) Exhibit 09: Distribution channels in pretzel market in APAC 2016 (% share) Exhibit 10: Global pretzel market by geography 2016 and 2021 (% share) Exhibit 11: Growth outlook for global pretzel market by geography 2016-2021 Exhibit 12: Pretzel market in Americas 2016-2021 ($ millions) Exhibit 13: Pretzel market in EMEA 2016-2021 ($ millions) Exhibit 14: Pretzel market in APAC 2016-2021 ($ millions) Exhibit 15: Key leading countries by market share 2016 Exhibit 16: Pretzel market in the US 2016-2021 ($ millions) Exhibit 17: Top 5 brands in the US 2016 Exhibit 18: Number of convenience stores in the US 2010-2015 Exhibit 19: Pretzel market in Germany 2016-2021 ($ millions) Exhibit 20: Pretzel market in Russia 2016-2021 ($ millions) Exhibit 21: Pretzel market in Japan 2016-2021 ($ millions) Exhibit 22: Global internet penetration rate 2015 (%) Exhibit 23: Global urban population 2010-2015 ($ billions) Exhibit 24: Growth of urban settlements in 10 years Exhibit 25: Global packaged fruit snacks market 2016-2021 ($ billions) Exhibit 26: Competitive positioning assessment for pretzel manufacturers in 2016 Exhibit 27: ConAgra: Product portfolio Exhibit 28: Intersnack Group: Product portfolio Exhibit 29: Mars: Product portfolio Exhibit 30: Frito-Lay: Product portfolio Exhibit 31: Snyder’s-Lance: Product portfolio

Conagra Brands, Intersnack, Mars, Pepsico, Snyder’s-Lance, Auntie Anne's LLC, Boulder Brands, Herr Foods Inc, J&J Snack Food, Mr. Pretzel, Old Dutch Foods, Soft Pretzel Franchise Systems, Pretzels, Inc, Pretzelmaker, UTZ Quality Foods, and Wetzel's Pretzels.