Table of Contents PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast PART 06: Five forces analysis • Five forces analysis PART 07: Market segmentation by location • Outdoor LBS • Indoor LBS PART 08: Outdoor LBS market segmentation by application • Location-based navigation • Location-based search and advertising • Location-based infotainment • Location-based tracking • Analytics • Location-based games and augmented reality • Others PART 09: Geographical segmentation • Americas • EMEA • APAC PART 10: Decision framework PART 11: Drivers and challenges • Market drivers • Impact of drivers on key customer segments • Market challenges • Impact of challenges on key customer segments PART 12: Market trends • LBS using LED fixtures • Growing popularity of proximity-based mobile advertising among enterprises • Increasing popularity of cloud-based big data analytics • BLE-based beacons changing traditional retailing PART 13: Vendor landscape • Competitive scenario PART 14: Key vendor analysis • Alibaba Group • Apple • Foursquare • Google • HERE • Other prominent vendors PART 15: Appendix • List of abbreviations List of Exhibits Exhibit 01: LBS value chain Exhibit 02: Factors influencing LBS and LBA markets Exhibit 03: Global LBS market 2016-2021 ($ billions) Exhibit 04: Five forces analysis Exhibit 05: Global LBS market by location 2016 and 2021 (% share) Exhibit 06: Global LBS market: Segmentation by location 2016-2021 ($ billions) Exhibit 07: Global LBS market by outdoor LBS segment 2016-2021 ($ billions) Exhibit 08: Global LBS market by indoor LBS segment 2016-2021 ($ billions) Exhibit 09: Outdoor LBS market by application 2016 and 2021 (% share) Exhibit 10: Outdoor LBS market: Segmentation by application 2016-2021 ($ millions) Exhibit 11: Global outdoor LBS market by location-based navigation 2016-2021 ($ billions) Exhibit 12: Global outdoor LBS market by location-based search and advertising 2016-2021 ($ billions) Exhibit 13: Global outdoor LBS market by location-based infotainment 2016-2021 ($ billions) Exhibit 14: Global outdoor LBS market by location-based tracking 2016-2021 ($ billions) Exhibit 15: Global outdoor LBS market by analytics 2016-2021 ($ billions) Exhibit 16: Global outdoor LBS market by location-based games and augmented reality 2016-2021 ($ billions) Exhibit 17: Global outdoor LBS market by others 2016-2021 ($ billions) Exhibit 18: Global LBS market by geography 2016 and 2021 (% share) Exhibit 19: Global LBS market: Segmentation by geography 2016-2021 ($ billions) Exhibit 20: LBS market in Americas 2016-2021 ($ billions) Exhibit 21: LBS market in EMEA 2016-2021 ($ billions) Exhibit 22: LBS market in APAC 2016-2021 ($ billions) Exhibit 23: Shipment of smartphones 2016- 2021 (billion units) Exhibit 24: Impact of drivers Exhibit 25: Impact of challenges Exhibit 26: Global LBS market: M&A Exhibit 27: Other prominent vendors

Alibaba Group, Apple, Foursquare, Google, HERE, Aisle411, Baidu, Dianping, Etisalat, Facebook, Intel, MazeMap, Micello, MTN Group, NavInfo, Near, Nearbuy, Polaris Wireless, Shopkick, Spirent Communications, Sprint, Telenav, Tencent, TomTom and Zain.