Table of Contents PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Global kefir products market • Five forces analysis PART 06: Market Segmentation by product type • Global kefir products market by product type • Global Greek-style kefir products market • Global low-fat kefir products market • Global frozen kefir products market • Global other kefir products market PART 07: Market segmentation by distribution channel • Global kefir products market segmentation by distribution channel PART 08: Market segmentation by geography • Global kefir products market segmentation by geography • Kefir products market in EMEA • Kefir products market in Americas • Kefir products market in APAC PART 09: Key leading countries • Russia • US • China PART 10: Decision framework PART 11: Drivers and challenges PART 12: Drivers and Challenges • Market drivers • Impact of drivers on individual consumer • Market challenges • Impact of challenges on individual consumer PART 13: Market trends • Innovation in packaging • Continuous product innovation • Increase in strategic alliances • Rise in the popularity of coconut water kefir PART 14: Vendor landscape • Competitive scenario • Competitive positioning assessment • Danone • Hain Celestial • Lifeway Foods • OSM Krasnystaw • Other prominent market players PART 15: Appendix • List of abbreviations List of Exhibits Exhibit 01: Global kefir products market: An overview Exhibit 02: Global kefir products market 2016-2021 ($ millions) Exhibit 03: Five forces analysis Exhibit 04: Global kefir products market: Segmentation by product type 2016 and 2021 (% share) Exhibit 05: Growth outlook for global kefir products market: Segmentation by product type 2016-2021 Exhibit 06: Global Greek-style kefir products market 2016-2021 ($ millions) Exhibit 07: Global low-fat kefir products market 2016-2021 ($ millions) Exhibit 08: Global frozen kefir products market 2016-2021 ($ millions) Exhibit 09: Global other kefir products market 2016-2021 ($ millions) Exhibit 10: Global kefir products market: Segmentation by distribution channel 2016 (% share) Exhibit 11: Number of convenience stores in top countries (2014 and 2015) Exhibit 12: Global Internet penetration rate 2015 Exhibit 13: Global kefir products market: Segmentation by geography 2016 and 2021 (% share) Exhibit 14: Growth outlook for global kefir products market by product type 2016 Exhibit 15: Kefir products market in EMEA 2016-2021 ($ millions) Exhibit 16: Kefir products market in Americas 2016-2021 ($ millions) Exhibit 17: Kefir products market in APAC 2016-2021 ($ millions) Exhibit 18: Key leading countries 2016 Exhibit 19: Population growth in major cities of North America between 2010 and 2013 (% share) Exhibit 20: Growth of number of residents in US cities between 2010 and 2013 Exhibit 21: Product launches with gluten-free claims in key geographical regions 2014 and 2015 (% share) Exhibit 22: Global urban population 2010-2015 (billions) Exhibit 23: Growth of urban settlements in 10 years 2005-2015 Exhibit 24: Impact of drivers Exhibit 25: Kefir: Production process Exhibit 26: Impact of challenges Exhibit 27: Competitive positioning matrix for kefir products manufacturer in 2016 Exhibit 28: Danone: Product portfolio Exhibit 29: Hain Celestial: Product portfolio Exhibit 30: Lifeway Foods: Product portfolio Exhibit 31: OSM Krasnystaw: Product portfolio

Danone, Hain Celestial, Lifeway Foods, OSM Krasnystaw, Babushka Kefir, Best of Farms, Bio-tiful Dairy, DuPont, Liberté, Nourish Kefir, Redwood Hill Farm & Creamery, Trader Joe's, Wallaby Yogurt Company, and Yogourmet.