Table of Contents PART 01: Executive summary PART 02: Scope of  the report Market overview PART 03: Market research methodology Research methodology Economic indicators PART 04: Introduction Key market highlights PART 05: Market landscape Market overview Granola bars Five forces analysis PART 06: Market segmentation by product type Segmentation of granola bars market by product type Organic granola bars Non-organic granola bars PART 07: Market segmentation by distribution channels  PART 08: Geographical segmentation Americas Europe APAC MEA PART 09: Key leading countries US Canada UK Australia PART 10: Market drivers Multiple health benefits of granola Convenience of consuming granola bars on-the-go Increasing popularity of granola bars among parents Increasing demand for gluten-free granola bars PART 11: Impact of drivers PART 12: Market challenges Harmful effects of few ingredients used in granola bars Competition from other snack categories Product recalls by popular granola bar brands Misleading Claims PART 13: Impact of drivers and challenges PART 14: Market trends Increasing demand for vegan granola bars Burgeoning marketing initiatives Launch of interesting flavors to entice consumers PART 15: Vendor landscape Competitive scenario Other prominent vendors PART 16: Key vendor analysis General Mills Kellogg Quaker KIND Snacks Clif Bar Sunbelt Bakery PART 17: Appendix Abbreviation PART 18: Explore Technavio List of Exhibits Exhibit 01: Segmentation by geography Exhibit 02: Top benefits that consumers look for while purchasing a bar Exhibit 03: Insights on consumers in the global snack bars market Exhibit 04: Other key advantages of consuming snack bars Exhibit 05: Global snack bars market 2016-2021 ($ billions) Exhibit 06: Types of snack bars Exhibit 07: Benefits of granola bars over breakfast bars/cereal bars on various parameters Exhibit 08: Global granola bars market 2016-2021 ($ billions) Exhibit 09: Global granola bars market in 2016 ($ billions) Exhibit 10: Five forces analysis Exhibit 11: Segmentation by product type in 2016 (%) Exhibit 12: Segmentation by product type in 2020 (%) Exhibit 13: Global organic granola bars market 2016-2021 ($ billions) Exhibit 14: Global non-organic granola bars market 2016-2021 ($ billions) Exhibit 15: Segmentation by distribution channel (%) Exhibit 16: Global granola bars market by geography in 2016 (%) Exhibit 17: Global granola bars market by geography in 2020 (%) Exhibit 18: Granola bars market in the Americas 2016-2021 ($ billions) Exhibit 19: Granola bars market in Europe 2016-2021 ($ billions) Exhibit 20: Granola bars market in APAC 2016-2021 ($ billions) Exhibit 21: Granola bars market in MEA 2016-2021 ($ billions) Exhibit 22: Key leading countries Exhibit 23: Number of supermarkets in the US Exhibit 24: Health benefits of granola Exhibit 25: Other prominent reasons behind the preference for food products that can be consumed on-the-go Exhibit 26: Retail packaged gluten-free food market for different countries 2010- 2014 ($ billion) Exhibit 27: Impact of drivers Exhibit 28: Few harmful ingredients used in granola bars Exhibit 29: Labels that attract consumers of packaged food (like bars) Exhibit 30: Impact of drivers and challenges Exhibit 31: Strategies adopted by players to sell granola bars Exhibit 32: Competitive assessment Exhibit 33: General Mills: Business segmentation by revenue 2016 Exhibit 34: General Mills: Business segmentation by revenue 2015 and 2016 ($ billions) Exhibit 35: General Mills: Geographical segmentation by revenue 2016 Exhibit 36: General Mills: Product offerings in the global granola bars market Exhibit 37: Kellogg: Business segmentation 2015 Exhibit 38: Kellogg: Product offerings in the global granola bars market Exhibit 39: Quaker: Product offerings in the global granola bars market Exhibit 40: Quaker: SWOT analysis Exhibit 41: KIND Snacks: Product offerings in the global granola bars market Exhibit 42: KIND Snacks: SWOT analysis Exhibit 43: Clif Bar: Product offerings in the global granola bars market Exhibit 44: Clif Bar: SWOT Analysis Exhibit 45: Clif Bar: Recent Development Exhibit 46: Sunbelt Bakery: Product offerings in the global granola bars market

General Mills, Kellogg, Quaker, KIND Snacks, Clif Bar, Sunbelt Bakery, 18 RABBITS, Nature's Path, Soul Sprout, Earnest Eats, Oriole Healthy Food, Freedom Nutritional Products Group, Mars, Health Valley, Udi's.