Table of Contents PART 01: Executive summary PART 02: Research Methodology PART 03: Introduction • Key market highlights PART 04: Market landscape • Market overview • Market developments PART 05: Market size and forecast • Global marketing cloud platform market PART 06: Market segmentation by deployment models • Global marketing cloud platform market by deployment models PART 07: Market segmentation by end-user • Market size and forecast PART 08: Geographical segmentation • Geographical segmentation • Americas • Europe • APAC PART 09: Market drivers • Growing volume of data • Rise in use of content marketing • Increased use of social media marketing • Growing need for improved customer digital experience PART 10: Impact of drivers PART 11: Market challenges • Data privacy and security concerns • Bandwidth and connectivity issues • System integration issues • High cost of marketing cloud platform PART 12: Impact of drivers and challenges PART 13: Market trends • Increased adoption of analytics in marketing cloud platform • Emergence of mobile marketing platform • Emergence of location-based marketing PART 14: Buying criteria • Buying criteria PART 15: Five forces analysis • Five forces analysis PART 16: Vendor landscape • Competitive landscape • Vendor matrix • Other prominent vendors PART 17: Key vendor profiles • Adobe Systems • Oracle • Salesforce.com • IBM PART 18: Appendix • List of abbreviations PART 19: Explore Technavio List of Exhibits Exhibit 01: Overview of global marketing cloud platform market Exhibit 02: Global marketing cloud platform market 2016-2021 ($ billions) Exhibit 03: Global marketing cloud platform market by deployment models 2016 Exhibit 04: Global marketing cloud platform market by deployment models 2016-2021 ($ billions) Exhibit 05: Global marketing cloud platform market: Segmentation by end-users 2016 Exhibit 06: Global marketing cloud platform market segmentation by end-users 2016-2021 ($ billions) Exhibit 07: Global marketing cloud platform market by geography 2016 Exhibit 08: Global marketing cloud platform market by geography 2021 Exhibit 09: Global marketing cloud platform market by geography 2016-2021 ($ billions) Exhibit 10: Number of internet users in APAC 2016-2020 Exhibit 11: Impact of drivers Exhibit 12: Cost of marketing cloud platform as provided by various vendors ($) Exhibit 13: Impact of drivers and challenges Exhibit 14: Buying criteria for marketing cloud platform Exhibit 15: Five forces analysis Exhibit 16: Competitive differentiators for vendors Exhibit 17: Vendor matrix: Features of marketing cloud platform Exhibit 18: Vendor matrix: End-users of marketing cloud platform Exhibit 19: Other prominent vendors Exhibit 20: Recent developments Exhibit 21: Recent developments Exhibit 22: Recent developments Exhibit 23: Recent developments

Adobe Systems, Oracle, Salesforce, IBM, Act-On Software, Cision, eTrigue, GreenRope, Hatchbuck, HubSpot, Infusionsoft, LeadSquared, Salesfusion, SAP.