Table of Contents PART 01: Executive summary PART 02: Scope of the report • Market overview • End-user segments • Base year and forecast period • Vendor selection criteria • Summation error • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Product life cycle • Global programmatic advertising display market • Five forces analysis PART 06: Market segmentation by display type • Global programmatic advertising display market by display type • Global programmatic advertising display market by desktops • Global programmatic advertising display market by mobile devices PART 07: Market segmentation by ad format • Global programmatic advertising display market by ad format PART 08: Market segmentation by auction type • Global programmatic advertising display market by auction type • Global programmatic advertising display market by open auction • Global programmatic advertising display market by automated guaranteed • Global programmatic advertising display market by invitation-only • Global programmatic advertising display market by unreserved fixed-rate PART 09: Buying criteria PART 10: Geographical segmentation • Global programmatic advertising display market by geography • Programmatic advertising display market in Americas • Programmatic advertising display market in EMEA • Programmatic advertising display market in APAC PART 11: Key leading countries • US • Japan PART 12: Market drivers PART 13: Impact of drivers PART 14: Market challenges PART 15: Impact of drivers and challenges PART 16: Market trends PART 17: Vendor landscape • Competitive scenario • Key leading vendors • Other prominent vendors PART 18: Appendix • List of abbreviations PART 19: Explore Technavio List of Exhibits Exhibit 01: Key regions in global programmatic advertising display market 2016-2021 Exhibit 02: Product offerings Exhibit 03: Overview of global programmatic advertising display market Exhibit 04: Product life cycle of programmatic advertising display 2016 and 2021 Exhibit 05: Global programmatic advertising display market 2016-2021 ($ billions) Exhibit 06: Five forces analysis Exhibit 07: Global programmatic advertising display market by display type 2016-2021 (% revenue share) Exhibit 08: CAGR comparison of global programmatic advertising display market by display type 2016-2021 (%) Exhibit 09: Global programmatic advertising display market by desktops 2016-2021 ($ billions) Exhibit 10: Global programmatic advertising display market by mobile devices 2016-2021 ($ billions) Exhibit 11: Global programmatic advertising display market by ad format 2016 and 2021 (% revenue share) Exhibit 12: Global programmatic advertising display market by ad format 2016 and 2021 ($ billions) Exhibit 13: CAGR comparison of global programmatic advertising display market by ad format 2016-2021 (%) Exhibit 14: Global programmatic advertising display market by auction type 2016-2021 (% revenue share) Exhibit 15: Revenue comparison of global programmatic advertising display market by auction type 2016-2021 ($ billions) Exhibit 16: CAGR comparison of global programmatic advertising display market by auction type 2016-2021 (%) Exhibit 17: Global programmatic advertising display market by open auction 2016-2021 ($ billions) Exhibit 18: Global programmatic advertising display market by automated guaranteed 2016-2021 ($ billions) Exhibit 19: Global programmatic advertising display market by invitation-only 2016-2021 ($ billions) Exhibit 20: Global programmatic advertising display market by unreserved fixed-rate 2016-2021 ($ billions) Exhibit 21: Buying criteria for programmatic advertising display Exhibit 22: Global programmatic advertising display market by geography 2016-2021 (% revenue share) Exhibit 23: Revenue comparison of global programmatic advertising display market by geography 2016-2021 ($ billions) Exhibit 24: CAGR comparison of global programmatic advertising display market by geography 2016-2021 (%) Exhibit 25: Programmatic advertising display market in Americas 2016-2021 ($ billions) Exhibit 26: Programmatic advertising display market in EMEA 2016-2021 ($ billions) Exhibit 27: Programmatic advertising display market in APAC 2016-2021 ($ billions) Exhibit 28: Programmatic advertising display market in US 2016-2021 ($ billions) Exhibit 29: Programmatic advertising display market in Japan 2016-2021 ($ billions) Exhibit 30: Impact of drivers Exhibit 31: Impact of drivers and challenges Exhibit 32: Other prominent vendors

AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, Adconion Media Group, Adobe Systems, AppNexus, Convertro, Criteo, Darriens, Facebook, Google, Infectious Media, Kontera Technologies, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StackAdapt, StickyADS.tv.