Table of Contents PART 01: Executive summary • Highlights • Regional product lifecycle for global coconut water market • Marketing mix for global packaged coconut water industry PART 02: Scope of the report • Market overview PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights • Largest coconut-producing countries PART 05: Market landscape • Market overview • Global health and wellness food market • Global coconut water market • Five forces analysis PART 06: Technological outlook for processing coconut water • Technology used in processing coconut water PART 07: Market segmentation by product type • Global coconut water market by product type • Global sweetened coconut water market • Global unsweetened coconut water market PART 08: Market segmentation by flavor type • Global coconut water market by flavor type • Global flavored coconut water market • Global plain coconut water market PART 09: Geographical segmentation • Global coconut water market by geography • Coconut water market in Americas • Coconut water market in APAC • Coconut water market in Europe • Coconut water market in ROW PART 10: Market segmentation by distribution channel • Global coconut water market by distribution channel PART 11: Key leading countries • US • UK • Brazil PART 12: Market drivers • Health benefits associated with consumption of coconut water • Rise in number of coconut water-based drinks positioned as a natural sports drink • Growing media buzz and celebrity endorsements • Increase in product launches PART 13: Impact of drivers PART 14: Market challenges • Availability of tender coconuts • Increasing prominence of other plant-based drinks • False claims by certain manufacturers • Presence of undeclared allergens in coconut water PART 15: Impact of drivers and challenges PART 16: Market trends • Emergence of coconut water as a mixer • Packaging innovations • Emergence of ethical consumerism • Growing popularity of coconut water in foodservice chains PART 17: Competitor analysis • Competitive scenario • Competitive positioning assessment • Strategic roadmap for manufacturers operating in the global coconut water market assessment • Market positioning matrix based on product portfolio and distribution network for key market players • Coca-Cola • PepsiCo • Vita Coco • Other prominent vendors PART 18: Appendix • List of abbreviations PART 19: Explore Technavio List of Exhibits Exhibit 01: Coconut water: Regional product lifecycle Exhibit 02: Marketing mix for global packaged coconut water industry Exhibit 03: Key countries in each region Exhibit 04: Product segments in global coconut water market Exhibit 05: Global coconut water market by flavor type Exhibit 06: Overview of global coconut water market in 2015 Exhibit 07: Leading countries by coconut production 2014 (millions of tons) Exhibit 08: Overview of global coconut water market Exhibit 09: Global health and wellness food market 2015-2020 ($ billions) Exhibit 10: Global coconut water market by revenue 2015-2020 ($ billions) Exhibit 11: Global coconut water market by volume 2015-2020 (millions of gallons) Exhibit 12: Five forces analysis Exhibit 13: Process diagram of flash pasteurization process Exhibit 14: Process diagram of high-pressure processing Exhibit 15: Global coconut water market by product type 2015 and 2020 Exhibit 16: Growth outlook for global coconut water market by product type 2015-2020 Exhibit 17: Global sweetened coconut water market 2015-2020 (millions of gallons) Exhibit 18: Global unsweetened coconut water market 2015-2020 (millions of gallons) Exhibit 19: Global coconut water market by flavor type 2015 and 2020 Exhibit 20: Growth outlook for global coconut water market by flavor type 2015-2020 Exhibit 21: Global flavored coconut water market 2015-2020 ($ millions) Exhibit 22: Global plain coconut water market 2015-2020 ($ millions) Exhibit 23: Global coconut water market by geography 2015 and 2020 Exhibit 24: Growth outlook for global coconut water market by geography 2015-2020 Exhibit 25: Coconut water market in Americas 2015-2020 ($ millions) Exhibit 26: Coconut water market in APAC 2015-2020 ($ millions) Exhibit 27: Coconut water market in Europe 2015-2020 ($ millions) Exhibit 28: Coconut water market in ROW 2015-2020 ($ millions) Exhibit 29: Percentage share of expatriate population in Middle East 2014 Exhibit 30: Global coconut water market by distribution channel 2015 Exhibit 31: Number of convenience stores 2014 and 2015 Exhibit 32: Global internet penetration rate 2015 Exhibit 33: Key leading countries Exhibit 34: Coconut water market in US 2015-2020 ($ millions) Exhibit 35: Coconut water product launches in terms of flavor type in 2014 Exhibit 36: US: Demographic and economic indicators 2012-2015 Exhibit 37: Coconut water market in UK 2015-2020 ($ millions) Exhibit 38: UK: Demographic and economic indicators 2012-2015 Exhibit 39: Coconut water market in Brazil 2015-2020 ($ millions) Exhibit 40: Brazil: Demographic and economic indicators 2012-2015 Exhibit 41: Impact of drivers Exhibit 42: Impact of drivers and challenges Exhibit 43: Competitive positioning matrix for key coconut water manufacturers in 2015 Exhibit 44: Strategic roadmap for manufacturers operating in the global coconut water market assessment Exhibit 45: Market positioning matrix based on product portfolio and distribution network for key market competitors Exhibit 46: Coca-Cola: Product portfolio Exhibit 47: Coca-Cola: Strengths and weakness Exhibit 48: PepsiCo: Product portfolio Exhibit 49: PepsiCo: Strengths and weakness Exhibit 50: Vita Coco: Product segmentation in coconut water market Exhibit 51: Vita Coco: Strengths and weakness

Coca-Cola, PepsiCo, Vita Coco, Amy & Brian Naturals, Bai, Bush Farm Trading Post Limited, C-Coconut Water, C20 Pure Coconut Water, CHI Coconut Water, Coco Libre, CocoJal, Ducoco, Edward & Sons, H2COCO, Harmless Harvest, INVO Coconut Water, ITI Tropicals, Frolic Foods, Jax Coco, nudie, Pulse Beverage Corporation, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana International, Temple Lifestyle, Thai Agri Foods, Zola, Zumi Natural (Coco Zumi).