Table of Contents PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Key market players PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Country overview • Economic indicators PART 06: Market landscape • Market overview • Factors affecting private-label food and beverage market in the US • Overview of private-label food and beverage market in the US • Private-label food and beverage market in the US • Comparison of penetration of private labels in the US with other countries • Five forces analysis PART 07: Market segmentation by distribution channel • Segmentation of market by retail format • Supermarkets and hypermarkets • Convenience, club, and dollar stores and other mass retailers • Pharmacy chains PART 08: Market segmentation by product category • Segmentation of market by product type • Private-label food market in the US • Private-label beverage market in the US PART 09: Market drivers • Provision of price-led value products by private labels • Strategic product placement in-store for more shelf space and brand recognition • Product development and innovation PART 10: Impact of drivers PART 11: Market challenges • Competition from national brands • Product recalls and safety concerns hampering brand image PART 12: Impact of drivers and challenges PART 13: Market trends • Innovation in packaging of products • Focus on online segment and use of digital media • Organic and functional ingredients allowing for premium pricing and product differentiation PART 14: Vendor landscape • Competitive scenario • Competitive assessment of key vendors • Costco • Kroger • Trader Joe's • Walmart • Wegmans • Other prominent vendors PART 15: Explore Technavio List of Exhibits Exhibit 01: Key players Exhibit 02: Top-selling product categories in private labels 2015 Exhibit 03: Population in the US 2010-2015 (millions) Exhibit 04: GDP per capita in the US 2010-2015 ($) Exhibit 05: Employment to population ratio in the US 2014 Exhibit 06: Urban population in the US 2010-2015 (% of total population) Exhibit 07: An overview of private-label food and beverage market in the US Exhibit 08: Food and beverage market versus private-label food and beverage market in the US 2015 Exhibit 09: Comparison of national brands with private labels in the US 2011-2015 ($ billions) Exhibit 10: Private-label food and beverage market in the US 2015-2020 ($ billions) Exhibit 11: Comparison of penetration of private labels in the US with other countries Exhibit 12: Five forces analysis Exhibit 13: Private-label food and beverage market in the US: Retail format sales 2015 Exhibit 14: Private-label food and beverage market in the US: Retail format sales 2020 Exhibit 15: Private-label food and beverage market in the US by supermarkets and hypermarkets ($ billions) Exhibit 16: Private-label food and beverage market in the US by convenience, club, and dollar stores and other mass retailers ($ billions) Exhibit 17: Private-label food and beverage market in the US by pharmacy chains ($ billions) Exhibit 18: Private-label food and beverage market in the US by product type 2015 Exhibit 19: Private-label food and beverage market in the US by product type 2020 Exhibit 20: Private-label food market in the US ($ billions) Exhibit 21: Top private-label food categories in the US 2015 Exhibit 22: Percentage share of top private-label and national brand food categories in the US 2015 Exhibit 23: Private-label beverage market in the US ($ billions) Exhibit 24: Top private-label beverage categories 2015 Exhibit 25: Impact of drivers Exhibit 26: Impact of drivers and challenges Exhibit 27: Key factors in private-label food and beverage market in the US Exhibit 28: Loyalty ratio of private-label brands of Kroger Exhibit 29: Competitive assessment of key vendors Exhibit 30: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 31: Product segmentation by revenue 2015 Exhibit 32: Business segmentation by revenue 2015 Exhibit 33: Product categories comparison by sales 2014 and 2015 ($ billions) Exhibit 34: Walmart: Business segmentation by revenue 2015 Exhibit 35: Walmart: Business segmentation by revenue 2015 and 2016 ($ billions) Exhibit 36: Walmart: Geographical segmentation by revenue 2016

Costco, Kroger, Trader Joe's, Walmart, Wegmans, A&P, Ahold USA, ALDI, CVS Pharmacy, Delhaize Group, Dollar General, Family Dollar, Giant Eagle, H-E-B, Hy-Vee, Loblaw Companies, Meijer, Metro, Publix, Rite Aid Pharmacy, SuperValu, Target, Wakefern, Walgreens, Whole Foods Market, Winn Dixie.