Table of Contents PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Countries covered PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights • Overview of mobile coupons PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Geographical segmentation • Global mobile coupons market by geography • EMEA • Americas • APAC PART 07: Market drivers • Growth in smartphone and Internet users • Higher redemption rates • Embracing mobile data services PART 08: Impact of drivers PART 09: Market challenges • Distribution channel remains non-targeted • Infrastructure inadequacies • Lack of awareness and slow adoption of mobile payments in developing countries PART 10: Impact of drivers and challenges PART 11: Market trends • Leverage social media channels for better customer connectivity and market penetration • Tapping different market segment • Digitized coupons heavily funded through digital platforms PART 12: Vendor landscape • Competitive landscape • Other prominent vendors PART 13: Key vendor profile • Apple • Google • PayPal • Visa • Recent developments PART 14: Appendix • List of abbreviations PART 15: Explore Technavio List of Exhibits Exhibit 01: Countries covered for market analysis Exhibit 02: Features of mobile-to-mobile based coupons Exhibit 03: Advantages of mobile coupons Exhibit 04: Types of coupons Exhibit 05: Global mobile coupons market 2015-2020 ($ billions) Exhibit 06: Uses of coupon Exhibit 07: Best practices for creating an effective mobile couponing campaign Exhibit 08: Unsolicited messages Exhibit 09: Terms and conditions Exhibit 10: Format and delivery Exhibit 11: Mobile coupon design Exhibit 12: Redemption mechanisms: Types Exhibit 13: Clearing options: Types Exhibit 14: Mobile solutions: Advantages Exhibit 15: Five forces analysis Exhibit 16: Global mobile coupons market by geography 2015 and 2020 Exhibit 17: Mobile coupons market in EMEA 2015-2020 ($ billions) Exhibit 18: Examples of mobile couponing Exhibit 19: Four standard elements of GSM Association framework Exhibit 20: Mobile coupons market in the Americas 2015-2020 ($ billions) Exhibit 21: Mobile coupons market in APAC 2015-2020 ($ billions) Exhibit 22: Ways to increase mobile coupon redemption rates Exhibit 23: Impact of drivers Exhibit 24: Reasons for infrastructure inadequacies Exhibit 25: Brand coupon redemption Exhibit 26: Impact of drivers and challenges Exhibit 27: Factors that drive customer satisfaction Exhibit 28: Customer connectivity Exhibit 29: Innovations in customer services Exhibit 30: Benefits of social media Exhibit 31: Examples of companies that provide mobile coupons Exhibit 32: Benefits of solutions offered to merchants and developers Exhibit 33: Major company financials 2015 Exhibit 34: Recent developments

Apple, Google, PayPal, Visa, Bharti Airtel, Alipay, American Express, Citrus Payment Solutions, Dwolla, First Data, LevelUp, LivQuik, MasterCard, MCX, MobiKwik, m-pesa.