Table of Contents PART 01: Executive summary • Highlights • Factors impacting consumers' decisions for purchasing apple cider vinegar products • Regional product lifecycle for global apple cider vinegar market • Marketing mix for global apple cider vinegar industry PART 02: Scope of the report • Market overview PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Demographic and economic profile: World • Key demographic and economic indicators PART 06: Market landscape • Market overview • Global health and wellness food market • Global apple cider vinegar market • Five forces analysis PART 07: Geographical segmentation • Global apple cider vinegar market by geography • Apple cider vinegar market in APAC • Apple cider vinegar market in North America • Apple cider vinegar market in Europe • Apple cider vinegar market in ROW PART 08: Market segmentation by distribution channel • Global apple cider vinegar market by distribution channel PART 09: Key leading countries • US • China • Japan • Canada PART 10: Market drivers • Health benefits associated with the consumption of apple cider vinegar • Growing utilization of apple cider vinegar for household purposes • Rise in product line extensions with apple cider vinegar as functional ingredient PART 11: Impact of drivers PART 12: Market challenges • Side effects associated with apple cider vinegar • Risk of contamination with arsenic • Fluctuations in availability of apples as raw materials to manufacture apple cider vinegar PART 13: Impact of drivers and challenges PART 14: Market trends • Rising demand for apple cider vinegar-based nutritional supplements • Growing consumer interest in using apple cider vinegar to boost pets’ health • Cross-merchandising PART 15: Competitor analysis • Competitive scenario • Competitive positioning assessment • Strategic roadmap for manufacturers operating in global apple cider vinegar market assessment • Market positioning matrix based on product portfolio and distribution network for key market players • Geographic presence of key apple cider vinegar manufacturers • Bragg Live Foods • Dynamic Health • Fleischmann’s Vinegar • Vitacost (Vitacost.com) • Other prominent vendors PART 16: Appendix • List of abbreviations PART 17: Explore Technavio List of Exhibits Exhibit 01: Factors impacting consumers' decisions for purchasing apple cider vinegar products Exhibit 02: Apple cider vinegar: Regional product lifecycle Exhibit 03: Marketing mix for global apple cider vinegar industry Exhibit 04: Key countries in each region Exhibit 05: Overview of global apple cider vinegar market in 2015 Exhibit 06: Global urban population 2010-2015 (billions of people) Exhibit 07: World GDP per capita at purchasing power parity 2010-2015 ($) Exhibit 08: Global employment to population ratio 2010-2014 (%) Exhibit 09: World annual real growth of disposable income per household 2010-2014 (%) Exhibit 10: World inflation rate measured by consumer price index 2010-2015 (%) Exhibit 11: World internet penetration rate 2010-2014 (%) Exhibit 12: Overview of global apple cider vinegar market Exhibit 13: Global health and wellness food market 2015-2020 ($ billions) Exhibit 14: Global apple cider vinegar market 2015-2020 ($ millions) Exhibit 15: Five forces analysis Exhibit 16: Global apple cider vinegar market by geography 2015 and 2020 Exhibit 17: Growth outlook for global apple cider vinegar market by geography 2015-2020 Exhibit 18: Apple cider vinegar market in APAC 2015-2020 ($ millions) Exhibit 19: Apple cider vinegar market in North America 2015-2020 ($ millions) Exhibit 20: Apple cider vinegar market in Europe 2015-2020 ($ millions) Exhibit 21: Apple cider vinegar market in ROW 2015-2020 ($ millions) Exhibit 22: Global apple cider vinegar market by distribution channel 2015 Exhibit 23: Number of convenience stores 2014 and 2015 Exhibit 24: Global internet penetration rate 2015 Exhibit 25: Key leading countries Exhibit 26: Major market driver, challenge, and trend in US Exhibit 27: US: Demographic and economic indicators 2012-2015 Exhibit 28: Per capita disposable income of urban households in China 2011-2015 ($) Exhibit 29: Major market driver, challenge, and trend in China Exhibit 30: China: Demographic and economic indicators 2012-2015 Exhibit 31: Major market driver, challenge, and trend in Japan Exhibit 32: Japan: Demographic and economic indicators 2012-2015 Exhibit 33: Major market driver, challenge, and trend in Canada Exhibit 34: Canada: Demographic and economic indicators 2012-2015 Exhibit 35: Top 10 countries by diabetic population (aged 20-79 years) in 2015 (millions) Exhibit 36: Impact of drivers Exhibit 37: World apple production 2009-2013 (million tons) Exhibit 38: Impact of drivers and challenges Exhibit 39: Average annual old population growth rate 1950-2030 (%) Exhibit 40: Competitive positioning matrix for key apple cider vinegar manufacturers in 2015 Exhibit 41: Strategic roadmap for manufacturers operating in global apple cider vinegar market assessment Exhibit 42: Market positioning matrix based on product portfolio and distribution network for key market competitors Exhibit 43: Geographic presence of key apple cider vinegar manufacturers Exhibit 44: Bragg Live Foods: Product portfolio Exhibit 45: Bragg Live Foods: Strengths and weakness Exhibit 46: Dynamic Health: Product portfolio Exhibit 47: Dynamic Health: Strengths and weakness Exhibit 48: Fleischmann’s Vinegar: Product portfolio Exhibit 49: Fleischmann’s Vinegar: Strengths and weakness Exhibit 50: Vitacost: Product portfolio Exhibit 51: Vitacost: Strengths and weakness

Bragg Live Foods, Dynamic Health, Fleischmann's Vinegar, Vitacost, Acetificio Mengazzoli, Eden Foods, Foshan Haitian Flavoring and Food Company, Galletti, Kraft Heinz Company, Mizkan, Ponti, Reinhart Foods, Castelo Alimentos.