Table of Contents PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Report coverage PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights • Automotive seating systems: A look back in history • ASHR: Intermediate stage to smart seats • Smart seats: The future? PART 05: Market landscape • Market overview • Testing and evaluation of ASHR • Market size and forecast: ASHR market • Product life cycle (PLC): ASHR • A few regulatory frameworks governing ASHR • Five forces analysis PART 06: Market segmentation by geography PART 07: Market drivers • Demand side drivers • OEM and regulatory drivers • Technological drivers PART 08: Market challenges • Technological challenges • Consumer-centric limitations PART 09: Market trends: The next stage of ASHR evolution • Central concept behind evolution of ASHR systems: Informative and algorithmic independence • Working mechanism trends PART 10: Vendor landscape • Competitive benchmarking PART 11: Key vendor analysis • Lear Corporation • Johnson Controls • Grammer AG PART 12: Appendix • List of abbreviations PART 13: Explore Technavio List of Exhibits Exhibit 01: Report coverage Exhibit 02: ASHR operation: A pictorial representation Exhibit 03: Basic features of smart seats Exhibit 04: Global automotive ASHR market 2016-2020 (millions of units) Exhibit 05: PLC of ASHR Exhibit 06: Changes in geographic penetration of ASHR during forecast period Exhibit 07: Global four-wheeler production proportions by geography 2015-2020 Exhibit 08: Automotive ASHR market by geography 2015-2020 Exhibit 09: Top five APAC countries by GDP 2011-2015 ($ billions) Exhibit 10: ASHR market size in APAC 2015-2020 (millions of units) Exhibit 11: ASHR system market in Americas 2015-2020 (millions of units) Exhibit 12: ASHR market size in EMEA 2015-2020 (millions of units) Exhibit 13: Consumer preferences toward automobile elements: US (nine-point scale) Exhibit 14: Consumer preferences toward automobile elements: Europe (nine-point scale) Exhibit 15: Global causes of motor vehicle fatalities: 2015 Exhibit 16: Global automotive luxury passenger car production (current and forecast) (millions of units) Exhibit 17: Global automotive ultra-luxury passenger car production (current and forecast) (millions of units) Exhibit 18: ASHR evaluation by center of gravity method Exhibit 19: Front crumple zone design: Force analysis Exhibit 20: ASHR design criteria in the context of crumple zonal impact criteria Exhibit 21: Percentage of injuries for different kinds of headrests Exhibit 22: Supplier qualitative analysis Exhibit 23: OEM analysis Exhibit 24: Supplier and OEM product matrix Exhibit 25: Lear Corporation: Business segmentation by revenue 2015 Exhibit 26: Lear Corporation: Business revenue 2014 and 2015 ($ billions) Exhibit 27: Lear Corporation: Product portfolio Exhibit 28: Lear's customer base for seating technology Exhibit 29: Lear Corporation: Recent developments Exhibit 30: Johnson Controls: Business segmentation 2015 by revenue Exhibit 31: Johnson Controls: Business revenue 2014 and 2015 ($ billions) Exhibit 32: Johnson Controls: Geographical segmentation by revenue 2015 Exhibit 33: Johnson Controls: Product portfolio Exhibit 34: Johnson Controls: Recent developments

Lear Corporation, Johnson Controls, Grammer AG.