Global Microcontrollers Market Research Report 2016 Chapter 1 Microcontrollers Market Overview 1.1 Product Overview and Scope of Microcontrollers 1.2 Microcontrollers Market Segmentation by Type 1.2.1 Global Production Market Share of Microcontrollers by Type in 2015 1.2.1 Type I 1.2.2 Type II 1.2.3 Type III 1.3 Microcontrollers Market Segmentation by Application 1.3.1 Microcontrollers Consumption Market Share by Application in 2015 1.3.2 Application I 1.3.3 Application II 1.3.4 Application III 1.4 Microcontrollers Market Segmentation by Regions 1.4.1 North America 1.4.2 China 1.4.3 Europe 1.4.4 Korea 1.4.5 Japan 1.4.6 Taiwan 1.5 Global Market Size (Value) of Microcontrollers (2011-2021) Chapter 2 Global Economic Impact on Microcontrollers Industry 2.1 Global Macroeconomic Environment Analysis 2.1.1 Global Macroeconomic Analysis 2.1.2 Global Macroeconomic Environment Development Trend 2.2 Global Macroeconomic Environment Analysis by Regions 2.3 Effects to Microcontrollers Industry Chapter 3 Global Microcontrollers Market Competition by Manufacturers 3.1 Global Microcontrollers Production and Share by Manufacturers (2015 and 2016) 3.2 Global Microcontrollers Revenue and Share by Manufacturers (2015 and 2016) 3.3 Global Microcontrollers Average Price by Manufacturers (2015 and 2016) 3.4 Manufacturers Microcontrollers Manufacturing Base Distribution, Sales Area and Product Type 3.5 Microcontrollers Market Competitive Situation and Trends 3.5.1 Microcontrollers Market Concentration Rate 3.5.2 Microcontrollers Market Share of Top 3 and Top 5 Manufacturers 3.5.3 Mergers & Acquisitions, Expansion Chapter 4 Global Microcontrollers Production, Revenue (Value) by Region (2011-2016) 4.1 Global Microcontrollers Production by Region (2011-2016) 4.2 Global Microcontrollers Production Market Share by Region (2011-2016) 4.3 Global Microcontrollers Revenue (Value) and Market Share by Region (2011-2016) 4.4 Global Microcontrollers Production, Revenue, Price and Gross Margin (2011-2016) 4.5 North America Microcontrollers Production, Revenue, Price and Gross Margin (2011-2016) 4.6 Europe Microcontrollers Production, Revenue, Price and Gross Margin (2011-2016) 4.7 China Microcontrollers Production, Revenue, Price and Gross Margin (2011-2016) 4.8 Japan Microcontrollers Production, Revenue, Price and Gross Margin (2011-2016) 4.9 Korea Microcontrollers Production, Revenue, Price and Gross Margin (2011-2016) 4.10 Taiwan Microcontrollers Production, Revenue, Price and Gross Margin (2011-2016) Chapter 5 Global Microcontrollers Supply (Production), Consumption, Export, Import by Regions (2011-2016) 5.1 Global Microcontrollers Consumption by Regions (2011-2016) 5.2 North America Microcontrollers Production, Consumption, Export, Import by Regions (2011-2016) 5.3 Europe Microcontrollers Production, Consumption, Export, Import by Regions (2011-2016) 5.4 China Microcontrollers Production, Consumption, Export, Import by Regions (2011-2016) 5.5 Japan Microcontrollers Production, Consumption, Export, Import by Regions (2011-2016) 5.6 Korea Microcontrollers Production, Consumption, Export, Import by Regions (2011-2016) 5.7 Taiwan Microcontrollers Production, Consumption, Export, Import by Regions (2011-2016) Chapter 6 Global Microcontrollers Production, Revenue (Value), Price Trend by Type 6.1 Global Microcontrollers Production and Market Share by Type (2011-2016) 6.2 Global Microcontrollers Revenue and Market Share by Type (2011-2016) 6.3 Global Microcontrollers Price by Type (2011-2016) 6.4 Global Microcontrollers Production Growth by Type (2011-2016) Chapter 7 Global Microcontrollers Market Analysis by Application 7.1 Global Microcontrollers Consumption and Market Share by Application (2011-2016) 7.2 Global Microcontrollers Consumption Growth Rate by Application (2011-2016) 7.3 Market Drivers and Opportunities 7.3.1 Potential Applications 7.3.2 Emerging Markets/Countries Chapter 8 Global Microcontrollers Manufacturers Analysis 8.1 ABB Ltd. (Switzerland) 8.1.1 Company Basic Information, Manufacturing Base and Competitors 8.1.2 Product Type, Application and Specification 8.1.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.1.4 Business Overview 8.2 Analog Devices, Inc. (US) 8.2.1 Company Basic Information, Manufacturing Base and Competitors 8.2.2 Product Type, Application and Specification 8.2.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.2.4 Business Overview 8.3 Atmel Corporation (US) 8.3.1 Company Basic Information, Manufacturing Base and Competitors 8.3.2 Product Type, Application and Specification 8.3.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.3.4 Business Overview 8.4 e2v, Inc. (US) 8.4.1 Company Basic Information, Manufacturing Base and Competitors 8.4.2 Product Type, Application and Specification 8.4.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.4.4 Business Overview 8.5 Fuji Electric Co., Ltd. (Japan) 8.5.1 Company Basic Information, Manufacturing Base and Competitors 8.5.2 Product Type, Application and Specification 8.5.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.5.4 Business Overview 8.6 Infineon Technologies AG (Germany) 8.6.1 Company Basic Information, Manufacturing Base and Competitors 8.6.2 Product Type, Application and Specification 8.6.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.6.4 Business Overview 8.7 Intel Corporation (US) 8.7.1 Company Basic Information, Manufacturing Base and Competitors 8.7.2 Product Type, Application and Specification 8.7.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.7.4 Business Overview 8.8 Linear Technology Corporation (US) 8.8.1 Company Basic Information, Manufacturing Base and Competitors 8.8.2 Product Type, Application and Specification 8.8.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.8.4 Business Overview 8.9 Maxim Integrated Products, Inc. (US) 8.9.1 Company Basic Information, Manufacturing Base and Competitors 8.9.2 Product Type, Application and Specification 8.9.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.9.4 Business Overview 8.10 Micron Technology, Inc. (US) 8.10.1 Company Basic Information, Manufacturing Base and Competitors 8.10.2 Product Type, Application and Specification 8.10.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.10.4 Business Overview 8.11 NXP Semiconductors N.V. (The Netherlands) 8.12 ON Semiconductor Corporation (US) 8.13 Panasonic Semiconductor Solutions Co., Ltd. (Japan) 8.14 Renesas Electronics Corporation (Japan) 8.15 STMicroelectronics (Switzerland) 8.16 Texas Instruments, Inc. (US) 8.17 Toshiba Corporation (Japan) 8.18 Xilinx, Inc. (US) 8.19 Nichia Corporation (Japan) … Chapter 9 Microcontrollers Manufacturing Cost Analysis 9.1 Microcontrollers Key Raw Materials Analysis 9.1.1 Key Raw Materials 9.1.2 Price Trend of Key Raw Materials 9.1.3 Key Suppliers of Raw Materials 9.1.4 Market Concentration Rate of Raw Materials 9.2 Proportion of Manufacturing Cost Structure 9.2.1 Raw Materials 9.2.2 Labor Cost 9.2.3 Manufacturing Expenses 9.3 Manufacturing Process Analysis of Microcontrollers Chapter 10 Industrial Chain, Sourcing Strategy and Downstream Buyers 10.1 Microcontrollers Industrial Chain Analysis 10.2 Upstream Raw Materials Sourcing 10.3 Raw Materials Sources of Microcontrollers Major Manufacturers in 2015 10.4 Downstream Buyers Chapter 11 Analysis of Investment Strategy 11.1 Industry Development Characters 11.1.1 Periodicity of the industry 11.1.2 Regional traits of the industry 11.1.3 Upstream and downstream of Microcontrollers industry 11.1.4 Operational mode of the industry 11.2 Analysis of Investment Situation of Microcontrollers Industry 11.2.1 Development Pattern 11.2.2 Entry Barrier 11.2.3 Industrial SWOT Analysis 11.2.4 Analysis of Industrial Five Forces Mode 11.3 Analysis of Development Trend Chapter 12 Marketing Strategy Analysis, Distributors/Traders 12.1 Marketing Channel 12.1.1 Direct Marketing 12.1.2 Indirect Marketing 12.1.3 Marketing Channel Development Trend 12.2 Market Positioning 12.2.1 Pricing Strategy 12.2.2 Brand Strategy 12.2.3 Target Client 12.3 Distributors/Traders List Chapter 13 Market Effect Factors Alysis 13.1 Technology Progress/Risk 13.1.1 Substitutes Threat 13.1.2 Technology Progress in Related Industry 13.2 Consumer Needs/Customer Preference Change 13.3 Economic/Political Environmental Change Chapter 14 Global Microcontrollers Market Forecast (2016-2021) 14.1 Global Microcontrollers Production, Revenue Forecast (2016-2021) 14.2 Global Microcontrollers Production, Consumption Forecast by Regions (2016-2021) 14.3 Global Microcontrollers Production Forecast by Type (2016-2021) 14.4 Global Microcontrollers Consumption Forecast by Application (2016-2021) 14.5 Microcontrollers Price Forecast (2016-2021) Chapter 15 Research Findings and Conclusion Chapter 16 Appendix Author List Disclosure Section Research Methodology Data Source China Disclaimer

List of Figures Figure Picture of Microcontrollers Figure Global Production Market Share of Microcontrollers by Type in 2015 Figure Application of Microcontrollers Figure North America Microcontrollers Revenue (Million USD) and Growth Rate (2011-2021) Figure Europe Microcontrollers Revenue (Million USD) and Growth Rate (2011-2021) Figure China Microcontrollers Revenue (Million USD) and Growth Rate (2011-2021) Figure Japan Microcontrollers Revenue (Million USD) and Growth Rate (2011-2021) Figure Korea Microcontrollers Revenue (Million USD) and Growth Rate (2011-2021) Figure Taiwan Microcontrollers Revenue (Million USD) and Growth Rate (2011-2021) Figure Global Microcontrollers Revenue (Million UDS) and Growth Rate (2011-2021) Figure Global Microcontrollers Capacity of Key Manufacturers in 2015 Figure Global Microcontrollers Capacity of Key Manufacturers in 2016 Figure 2015 Microcontrollers Production Share by Manufacturers Figure 2016 Microcontrollers Production Share by Manufacturers Figure Global Market Microcontrollers Average Price of Key Manufacturers in 2015 Figure Microcontrollers Market Share of Top 3 Manufacturers Figure Microcontrollers Market Share of Top 5 Manufacturers Figure Global Microcontrollers Capacity Market Share by Regions (2011-2016) Figure Global Microcontrollers Capacity Market Share by Regions (2011-2016) Figure 2015 Global Microcontrollers Capacity Market Share by Regions Figure Global Microcontrollers Production and Market Share by Regions (2011-2016) Figure Global Microcontrollers Production Market Share by Regions (2011-2016) Figure 2015 Global Microcontrollers Production Market Share by Regions Figure Global Microcontrollers Consumption Market Share by Regions (2011-2016) Figure 2015 Global Microcontrollers Consumption Market Share by Regions Figure Production Market Share of Microcontrollers by Type (2011-2016) Figure 2015 Production Market Share of Microcontrollers by Type Figure Production Revenue Share of Microcontrollers by Type (2011-2016) Figure 2015 Revenue Market Share of Microcontrollers by Type Figure Global Microcontrollers Production Growth by Type (2011-2016) Figure Global Microcontrollers Consumption Market Share by Application in 2015 Figure Global Microcontrollers Consumption Growth Rate by Application (2011-2016) List of Tables Table Product Overview and Scope of Microcontrollers Table Major Manufacturers of Type I Table Major Manufacturers of Type II Table Major Manufacturers of Type III Table Microcontrollers Consumption Market Share by Application in 2015 Table Global Microcontrollers Capacity of Key Manufacturers (2015 and 2016) Table Global Microcontrollers Capacity Market Share by Manufacturers (2015 and 2016) Table Global Microcontrollers Production of Key Manufacturers (2015 and 2016) Table Global Microcontrollers Production Share by Manufacturers (2015 and 2016) Table Global Microcontrollers Revenue (Million USD) by Manufacturers (2015 and 2016) Table Global Microcontrollers Revenue Share by Manufacturers (2015 and 2016) Table 2015 Global Microcontrollers Revenue Share by Manufacturers Table 2016 Global Microcontrollers Revenue Share by Manufacturers Table Global Market Microcontrollers Average Price of Key Manufacturers (2015 and 2016) Table Manufacturers Microcontrollers Manufacturing Base Distribution and Sales Area Table Manufacturers Microcontrollers Product Type Table Global Microcontrollers Capacity by Regions (2011-2016) Table Global Microcontrollers Production by Regions (2011-2016) Table Global Microcontrollers Revenue by Regions (2011-2016) Table Global Microcontrollers Revenue Market Share by Regions (2011-2016) Table 2015 Global Microcontrollers Revenue Market Share by Regions Table Global Microcontrollers Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table North America Microcontrollers Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table Europe Microcontrollers Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table China Microcontrollers Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table Japan Microcontrollers Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table Korea Microcontrollers Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table Taiwan Microcontrollers Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table Global Microcontrollers Consumption Market by Regions (2011-2016) Table Global Microcontrollers Consumption Market Share by Regions (2011-2016) Table North America Microcontrollers Production, Consumption, Import & Export (2011-2016) Table Europe Microcontrollers Production, Consumption, Import & Export (2011-2016) Table China Microcontrollers Production, Consumption, Import & Export (2011-2016) Table Japan Microcontrollers Production, Consumption, Import & Export (2011-2016) Table Korea Microcontrollers Production, Consumption, Import & Export (2011-2016) Table Taiwan Microcontrollers Production, Consumption, Import & Export (2011-2016) Table Global Microcontrollers Production by Type (2011-2016) Table Global Microcontrollers Production Share by Type (2011-2016) Table Global Microcontrollers Revenue by Type (2011-2016) Table Global Microcontrollers Revenue Share by Type (2011-2016) Table Global Microcontrollers Price by Type (2011-2016) Table Global Microcontrollers Consumption by Application (2011-2016) Table Global Microcontrollers Consumption Market Share by Application (2011-2016) Table Global Microcontrollers Consumption Growth Rate by Application (2011-2016) Table ABB Ltd. (Switzerland) Basic Information List Table ABB Ltd. (Switzerland) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure ABB Ltd. (Switzerland) Microcontrollers Global Market Share (2011-2016) Table Analog Devices, Inc. (US) Basic Information List Table Analog Devices, Inc. (US) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Analog Devices, Inc. (US) Microcontrollers Global Market Share (2011-2016) Table Atmel Corporation (US) Basic Information List Table Atmel Corporation (US) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Atmel Corporation (US) Microcontrollers Global Market Share (2011-2016) Table e2v, Inc. (US) Basic Information List Table e2v, Inc. (US) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure e2v, Inc. (US) Microcontrollers Global Market Share (2011-2016) Table Fuji Electric Co., Ltd. (Japan) Basic Information List Table Fuji Electric Co., Ltd. (Japan) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Fuji Electric Co., Ltd. (Japan) Microcontrollers Global Market Share (2011-2016) Table Infineon Technologies AG (Germany) Basic Information List Table Infineon Technologies AG (Germany) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Infineon Technologies AG (Germany) Microcontrollers Global Market Share (2011-2016) Table Intel Corporation (US) Basic Information List Table Intel Corporation (US) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Intel Corporation (US) Microcontrollers Global Market Share (2011-2016) Table Linear Technology Corporation (US) Basic Information List Table Linear Technology Corporation (US) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Linear Technology Corporation (US) Microcontrollers Global Market Share (2011-2016) Table Maxim Integrated Products, Inc. (US) Basic Information List Table Maxim Integrated Products, Inc. (US) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Maxim Integrated Products, Inc. (US) Microcontrollers Global Market Share (2011-2016) Table Micron Technology, Inc. (US) Basic Information List Table Micron Technology, Inc. (US) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Micron Technology, Inc. (US) Microcontrollers Global Market Share (2011-2016) Table NXP Semiconductors N.V. (The Netherlands) Basic Information List Table NXP Semiconductors N.V. (The Netherlands) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure NXP Semiconductors N.V. (The Netherlands) Microcontrollers Global Market Share (2011-2016) Table ON Semiconductor Corporation (US) Basic Information List Table ON Semiconductor Corporation (US) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure ON Semiconductor Corporation (US) Microcontrollers Global Market Share (2011-2016) Table Panasonic Semiconductor Solutions Co., Ltd. (Japan) Basic Information List Table Panasonic Semiconductor Solutions Co., Ltd. (Japan) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Panasonic Semiconductor Solutions Co., Ltd. (Japan) Microcontrollers Global Market Share (2011-2016) Table Renesas Electronics Corporation (Japan) Basic Information List Table Renesas Electronics Corporation (Japan) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Renesas Electronics Corporation (Japan) Microcontrollers Global Market Share (2011-2016) Table STMicroelectronics (Switzerland) Basic Information List Table STMicroelectronics (Switzerland) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure STMicroelectronics (Switzerland) Microcontrollers Global Market Share (2011-2016) Table Texas Instruments, Inc. (US) Basic Information List Table Texas Instruments, Inc. (US) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Texas Instruments, Inc. (US) Microcontrollers Global Market Share (2011-2016) Table Toshiba Corporation (Japan) Basic Information List Table Toshiba Corporation (Japan) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Toshiba Corporation (Japan) Microcontrollers Global Market Share (2011-2016) Table Xilinx, Inc. (US) Basic Information List Table Xilinx, Inc. (US) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Xilinx, Inc. (US) Microcontrollers Global Market Share (2011-2016) Table Nichia Corporation (Japan) Basic Information List Table Nichia Corporation (Japan) Microcontrollers Sales, Revenue, Price and Gross Margin (2011-2016) Figure Nichia Corporation (Japan) Microcontrollers Global Market Share (2011-2016) Table Production Base and Market Concentration Rate of Raw Material Table Key Suppliers of Raw Materials Table Raw Materials Sources of Microcontrollers Major Manufacturers in 2015 Table Major Buyers of Microcontrollers Table Distributors/Traders List Table Four basic brand strategies Table Industrial SWOT Analysis Table Global Microcontrollers Production Forecast by Regions (2016-2021) Table Global Microcontrollers Consumption Forecast by Regions (2016-2021) Table Global Microcontrollers Production Forecast by Type (2016-2021) Table Global Microcontrollers Consumption Forecast by Application (2016-2021)

ABB Ltd. (Switzerland) Analog Devices, Inc. (US) Atmel Corporation (US) e2v, Inc. (US) Fuji Electric Co., Ltd. (Japan) Infineon Technologies AG (Germany) Intel Corporation (US) Linear Technology Corporation (US) Maxim Integrated Products, Inc. (US) Micron Technology, Inc. (US) NXP Semiconductors N.V. (The Netherlands) ON Semiconductor Corporation (US) Panasonic Semiconductor Solutions Co., Ltd. (Japan) Renesas Electronics Corporation (Japan) STMicroelectronics (Switzerland) Texas Instruments, Inc. (US) Toshiba Corporation (Japan) Xilinx, Inc. (US) Nichia Corporation (Japan)