Global Connected TV Market Research Report 2016 Chapter 1 Connected TV Market Overview 1.1 Product Overview and Scope of Connected TV 1.2 Connected TV Market Segmentation by Type 1.2.1 Global Production Market Share of Connected TV by Type in 2015 1.2.1 50 Inch 1.2.2 32 Inch 1.2.3 42 Inch 1.3 Connected TV Market Segmentation by Application 1.3.1 Connected TV Consumption Market Share by Application in 2015 1.3.2 Game 1.3.3 Education 1.3.4 Life 1.4 Connected TV Market Segmentation by Regions 1.4.1 North America 1.4.2 China 1.4.3 Europe 1.4.4 Southeast Asia 1.4.5 Japan 1.4.6 India 1.5 Global Market Size (Value) of Connected TV (2011-2021) Chapter 2 Global Economic Impact on Connected TV Industry 2.1 Global Macroeconomic Environment Analysis 2.1.1 Global Macroeconomic Analysis 2.1.2 Global Macroeconomic Environment Development Trend 2.2 Global Macroeconomic Environment Analysis by Regions 2.3 Effects to Connected TV Industry Chapter 3 Global Connected TV Market Competition by Manufacturers 3.1 Global Connected TV Production and Share by Manufacturers (2015 and 2016) 3.2 Global Connected TV Revenue and Share by Manufacturers (2015 and 2016) 3.3 Global Connected TV Average Price by Manufacturers (2015 and 2016) 3.4 Manufacturers Connected TV Manufacturing Base Distribution, Sales Area and Product Type 3.5 Connected TV Market Competitive Situation and Trends 3.5.1 Connected TV Market Concentration Rate 3.5.2 Connected TV Market Share of Top 3 and Top 5 Manufacturers 3.5.3 Mergers & Acquisitions, Expansion Chapter 4 Global Connected TV Production, Revenue (Value) by Region (2011-2016) 4.1 Global Connected TV Production by Region (2011-2016) 4.2 Global Connected TV Production Market Share by Region (2011-2016) 4.3 Global Connected TV Revenue (Value) and Market Share by Region (2011-2016) 4.4 Global Connected TV Production, Revenue, Price and Gross Margin (2011-2016) 4.5 North America Connected TV Production, Revenue, Price and Gross Margin (2011-2016) 4.6 Europe Connected TV Production, Revenue, Price and Gross Margin (2011-2016) 4.7 China Connected TV Production, Revenue, Price and Gross Margin (2011-2016) 4.8 Japan Connected TV Production, Revenue, Price and Gross Margin (2011-2016) 4.9 Southeast Asia Connected TV Production, Revenue, Price and Gross Margin (2011-2016) 4.10 India Connected TV Production, Revenue, Price and Gross Margin (2011-2016) Chapter 5 Global Connected TV Supply (Production), Consumption, Export, Import by Regions (2011-2016) 5.1 Global Connected TV Consumption by Regions (2011-2016) 5.2 North America Connected TV Production, Consumption, Export, Import by Regions (2011-2016) 5.3 Europe Connected TV Production, Consumption, Export, Import by Regions (2011-2016) 5.4 China Connected TV Production, Consumption, Export, Import by Regions (2011-2016) 5.5 Japan Connected TV Production, Consumption, Export, Import by Regions (2011-2016) 5.6 Southeast Asia Connected TV Production, Consumption, Export, Import by Regions (2011-2016) 5.7 India Connected TV Production, Consumption, Export, Import by Regions (2011-2016) Chapter 6 Global Connected TV Production, Revenue (Value), Price Trend by Type 6.1 Global Connected TV Production and Market Share by Type (2011-2016) 6.2 Global Connected TV Revenue and Market Share by Type (2011-2016) 6.3 Global Connected TV Price by Type (2011-2016) 6.4 Global Connected TV Production Growth by Type (2011-2016) Chapter 7 Global Connected TV Market Analysis by Application 7.1 Global Connected TV Consumption and Market Share by Application (2011-2016) 7.2 Global Connected TV Consumption Growth Rate by Application (2011-2016) 7.3 Market Drivers and Opportunities 7.3.1 Potential Applications 7.3.2 Emerging Markets/Countries Chapter 8 Global Connected TV Manufacturers Analysis 8.1 Samsung Electronics 8.1.1 Company Basic Information, Manufacturing Base and Competitors 8.1.2 Product Type, Application and Specification 8.1.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.1.4 Business Overview 8.2 LG Electronics 8.2.1 Company Basic Information, Manufacturing Base and Competitors 8.2.2 Product Type, Application and Specification 8.2.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.2.4 Business Overview 8.3 Sony 8.3.1 Company Basic Information, Manufacturing Base and Competitors 8.3.2 Product Type, Application and Specification 8.3.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.3.4 Business Overview 8.4 Panasonic 8.4.1 Company Basic Information, Manufacturing Base and Competitors 8.4.2 Product Type, Application and Specification 8.4.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.4.4 Business Overview 8.5 Sharp 8.5.1 Company Basic Information, Manufacturing Base and Competitors 8.5.2 Product Type, Application and Specification 8.5.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.5.4 Business Overview 8.6 Vizio 8.6.1 Company Basic Information, Manufacturing Base and Competitors 8.6.2 Product Type, Application and Specification 8.6.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.6.4 Business Overview 8.7 Toshiba 8.7.1 Company Basic Information, Manufacturing Base and Competitors 8.7.2 Product Type, Application and Specification 8.7.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.7.4 Business Overview 8.8 Hisense 8.8.1 Company Basic Information, Manufacturing Base and Competitors 8.8.2 Product Type, Application and Specification 8.8.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.8.4 Business Overview 8.9 TCL 8.9.1 Company Basic Information, Manufacturing Base and Competitors 8.9.2 Product Type, Application and Specification 8.9.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.9.4 Business Overview 8.10 Skyworth 8.10.1 Company Basic Information, Manufacturing Base and Competitors 8.10.2 Product Type, Application and Specification 8.10.3 Sales, Revenue, Price and Gross Margin (2011-2016) 8.10.4 Business Overview 8.11 ChangHong 8.12 KONKA 8.13 Letv. … Chapter 9 Connected TV Manufacturing Cost Analysis 9.1 Connected TV Key Raw Materials Analysis 9.1.1 Key Raw Materials 9.1.2 Price Trend of Key Raw Materials 9.1.3 Key Suppliers of Raw Materials 9.1.4 Market Concentration Rate of Raw Materials 9.2 Proportion of Manufacturing Cost Structure 9.2.1 Raw Materials 9.2.2 Labor Cost 9.2.3 Manufacturing Expenses 9.3 Manufacturing Process Analysis of Connected TV Chapter 10 Industrial Chain, Sourcing Strategy and Downstream Buyers 10.1 Connected TV Industrial Chain Analysis 10.2 Upstream Raw Materials Sourcing 10.3 Raw Materials Sources of Connected TV Major Manufacturers in 2015 10.4 Downstream Buyers Chapter 11 Analysis of Investment Strategy 11.1 Industry Development Characters 11.1.1 Periodicity of the industry 11.1.2 Regional traits of the industry 11.1.3 Upstream and downstream of Connected TV industry 11.1.4 Operational mode of the industry 11.2 Analysis of Investment Situation of Connected TV Industry 11.2.1 Development Pattern 11.2.2 Entry Barrier 11.2.3 Industrial SWOT Analysis 11.2.4 Analysis of Industrial Five Forces Mode 11.3 Analysis of Development Trend Chapter 12 Marketing Strategy Analysis, Distributors/Traders 12.1 Marketing Channel 12.1.1 Direct Marketing 12.1.2 Indirect Marketing 12.1.3 Marketing Channel Development Trend 12.2 Market Positioning 12.2.1 Pricing Strategy 12.2.2 Brand Strategy 12.2.3 Target Client 12.3 Distributors/Traders List Chapter 13 Market Effect Factors Alysis 13.1 Technology Progress/Risk 13.1.1 Substitutes Threat 13.1.2 Technology Progress in Related Industry 13.2 Consumer Needs/Customer Preference Change 13.3 Economic/Political Environmental Change Chapter 14 Global Connected TV Market Forecast (2016-2021) 14.1 Global Connected TV Production, Revenue Forecast (2016-2021) 14.2 Global Connected TV Production, Consumption Forecast by Regions (2016-2021) 14.3 Global Connected TV Production Forecast by Type (2016-2021) 14.4 Global Connected TV Consumption Forecast by Application (2016-2021) 14.5 Connected TV Price Forecast (2016-2021) Chapter 15 Research Findings and Conclusion Chapter 16 Appendix

Table Product Overview and Scope of Connected TV Table Major Manufacturers of 50 Inch Table Major Manufacturers of 32 Inch Table Major Manufacturers of 42 Inch Table Connected TV Consumption Market Share by Application in 2015 Table Global Connected TV Capacity of Key Manufacturers (2015 and 2016) Table Global Connected TV Capacity Market Share by Manufacturers (2015 and 2016) Table Global Connected TV Production of Key Manufacturers (2015 and 2016) Table Global Connected TV Production Share by Manufacturers (2015 and 2016) Table Global Connected TV Revenue (Million USD) by Manufacturers (2015 and 2016) Table Global Connected TV Revenue Share by Manufacturers (2015 and 2016) Table 2015 Global Connected TV Revenue Share by Manufacturers Table 2016 Global Connected TV Revenue Share by Manufacturers Table Global Market Connected TV Average Price of Key Manufacturers (2015 and 2016) Table Manufacturers Connected TV Manufacturing Base Distribution and Sales Area Table Manufacturers Connected TV Product Type Table Global Connected TV Capacity by Regions (2011-2016) Table Global Connected TV Production by Regions (2011-2016) Table Global Connected TV Revenue by Regions (2011-2016) Table Global Connected TV Revenue Market Share by Regions (2011-2016) Table 2015 Global Connected TV Revenue Market Share by Regions Table Global Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table North America Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table Europe Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table China Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table Japan Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table Southeast Asia Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table India Connected TV Capacity, Production, Revenue, Price and Gross Margin (2011-2016) Table Global Connected TV Consumption Market by Regions (2011-2016) Table Global Connected TV Consumption Market Share by Regions (2011-2016) Table North America Connected TV Production, Consumption, Import & Export (2011-2016) Table Europe Connected TV Production, Consumption, Import & Export (2011-2016) Table China Connected TV Production, Consumption, Import & Export (2011-2016) Table Japan Connected TV Production, Consumption, Import & Export (2011-2016) Table Southeast Asia Connected TV Production, Consumption, Import & Export (2011-2016) Table India Connected TV Production, Consumption, Import & Export (2011-2016) Table Global Connected TV Production by Type (2011-2016) Table Global Connected TV Production Share by Type (2011-2016) Table Global Connected TV Revenue by Type (2011-2016) Table Global Connected TV Revenue Share by Type (2011-2016) Table Global Connected TV Price by Type (2011-2016) Table Global Connected TV Consumption by Application (2011-2016) Table Global Connected TV Consumption Market Share by Application (2011-2016) Table Global Connected TV Consumption Growth Rate by Application (2011-2016) Table Samsung Electronics Basic Information List Table Samsung Electronics Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure Samsung Electronics Connected TV Global Market Share (2011-2016) Table LG Electronics Basic Information List Table LG Electronics Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure LG Electronics Connected TV Global Market Share (2011-2016) Table Sony Basic Information List Table Sony Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure Sony Connected TV Global Market Share (2011-2016) Table Panasonic Basic Information List Table Panasonic Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure Panasonic Connected TV Global Market Share (2011-2016) Table Sharp Basic Information List Table Sharp Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure Sharp Connected TV Global Market Share (2011-2016) Table Vizio Basic Information List Table Vizio Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure Vizio Connected TV Global Market Share (2011-2016) Table Toshiba Basic Information List Table Toshiba Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure Toshiba Connected TV Global Market Share (2011-2016) Table Hisense Basic Information List Table Hisense Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure Hisense Connected TV Global Market Share (2011-2016) Table TCL Basic Information List Table TCL Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure TCL Connected TV Global Market Share (2011-2016) Table Skyworth Basic Information List Table Skyworth Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure Skyworth Connected TV Global Market Share (2011-2016) Table ChangHong Basic Information List Table ChangHong Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure ChangHong Connected TV Global Market Share (2011-2016) Table KONKA Basic Information List Table KONKA Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure KONKA Connected TV Global Market Share (2011-2016) Table Letv Basic Information List Table Letv Connected TV Sales, Revenue, Price and Gross Margin (2011-2016) Figure Letv Connected TV Global Market Share (2011-2016) Table Production Base and Market Concentration Rate of Raw Material Table Key Suppliers of Raw Materials Table Raw Materials Sources of Connected TV Major Manufacturers in 2015 Table Major Buyers of Connected TV Table Distributors/Traders List Table Four basic brand strategies Table Industrial SWOT Analysis Table Global Connected TV Production Forecast by Regions (2016-2021) Table Global Connected TV Consumption Forecast by Regions (2016-2021) Table Global Connected TV Production Forecast by Type (2016-2021) Table Global Connected TV Consumption Forecast by Application (2016-2021) Figure Picture of Connected TV Figure Global Production Market Share of Connected TV by Type in 2015 Figure Application of Connected TV Figure North America Connected TV Revenue (Million USD) and Growth Rate (2011-2021) Figure Europe Connected TV Revenue (Million USD) and Growth Rate (2011-2021) Figure China Connected TV Revenue (Million USD) and Growth Rate (2011-2021) Figure Japan Connected TV Revenue (Million USD) and Growth Rate (2011-2021) Figure Southeast Asia Connected TV Revenue (Million USD) and Growth Rate (2011-2021) Figure India Connected TV Revenue (Million USD) and Growth Rate (2011-2021) Figure Global Connected TV Revenue (Million UDS) and Growth Rate (2011-2021) Figure Global Connected TV Capacity of Key Manufacturers in 2015 Figure Global Connected TV Capacity of Key Manufacturers in 2016 Figure 2015 Connected TV Production Share by Manufacturers Figure 2016 Connected TV Production Share by Manufacturers Figure Global Market Connected TV Average Price of Key Manufacturers in 2015 Figure Connected TV Market Share of Top 3 Manufacturers Figure Connected TV Market Share of Top 5 Manufacturers Figure Global Connected TV Capacity Market Share by Regions (2011-2016) Figure Global Connected TV Capacity Market Share by Regions (2011-2016) Figure 2015 Global Connected TV Capacity Market Share by Regions Figure Global Connected TV Production and Market Share by Regions (2011-2016) Figure Global Connected TV Production Market Share by Regions (2011-2016) Figure 2015 Global Connected TV Production Market Share by Regions Figure Global Connected TV Consumption Market Share by Regions (2011-2016) Figure 2015 Global Connected TV Consumption Market Share by Regions Figure Production Market Share of Connected TV by Type (2011-2016) Figure 2015 Production Market Share of Connected TV by Type Figure Production Revenue Share of Connected TV by Type (2011-2016) Figure 2015 Revenue Market Share of Connected TV by Type Figure Global Connected TV Production Growth by Type (2011-2016) Figure Global Connected TV Consumption Market Share by Application in 2015 Figure Global Connected TV Consumption Growth Rate by Application (2011-2016)

Samsung Electronics LG Electronics Sony Panasonic Sharp Vizio Toshiba Hisense TCL Skyworth ChangHong KONKA Letv.