Table of Content PART 01: Executive summary • Highlights PART 02: Scope of the report • Market segmentation • Vendor selection • End-users • Summation errors • Recommended reading PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights • MRM evolution • Five competency areas of MRM PART 05: Applications of MRM • Marketing reporting and analytics • Project management • Financial management • Capacity management PART 06: Market landscape • Market overview • Global MRM market PART 07: PART 08: Market segmentation by deployment • Global MRM software market by deployment 2015 PART 09: Geographical segmentation • Global MRM market by geography • Americas • EMEA • APAC PART 10: Buying criteria • Buying criteria PART 11: Market drivers • Increasing use of marketing for product launches • Growing need for improvement in market response and customer digital experience • Improved regulatory compliance on digital asset licenses • Surging demand for higher ROI and control of digital assets PART 12: Impact of drivers PART 13: Market challenges • Lack of comprehensive integration strategy and interoperability issues • Increases risks related to data security and privacy PART 14: Impact of drivers and challenges PART 15: Market trends • Increasing omnichannel marketing • Emergence of location-based marketing • Growing need for improved IT asset lifecycle visibility PART 16: Five forces analysis PART 17: Vendor landscape • Competitive scenario • Vendor matrix PART 18: Key vendor analysis • Key vendor offerings • Key vendor profiles • Other vendors PART 19: Appendix • List of abbreviations PART 20: Explore Technavio   List of Exhibits Exhibit 01: Major countries covered in market analysis Exhibit 02: Benefits of MRM software Exhibit 03: MRM evolution Exhibit 04: Overview of global MRM market Exhibit 05: Global MRM market 2015-2020 ($ billions) Exhibit 06: Global MRM market by deployment 2015 (% share) Exhibit 07: Comparison between cloud-based and on-premises MRM software Exhibit 08: Global MRM market by geography 2015 (% share) Exhibit 09: Global MRM software market by geography 2015-2020 ($billions) Exhibit 10: Global MRM software in Americas 2015-2020 ($ billions) Exhibit 11: Number of smartphone users in Brazil 2013-2016 (millions) Exhibit 12: Mobile internet users in Brazil by age group (years) Exhibit 13: Global MRM software market in EMEA 2015-2020 ($ billions) Exhibit 14: Global MRM software market in APAC 2015-2020 ($ billions) Exhibit 15: Buying criteria for MRM software Exhibit 16: Impact of drivers Exhibit 17: Impact of drivers and challenges Exhibit 18: Five forces analysis Exhibit 19: Competitive differentiators for vendors Exhibit 20: MRM software features provided by vendors Exhibit 21: MRM software features provided by vendors (continued) Exhibit 22: Geographical presence of MRM software vendors Exhibit 23: Geographical presence of MRM software vendors (continued) Exhibit 24: Customer base of MRM software enterprises Exhibit 25: Customer base of MRM software enterprises(Continued) Exhibit 26: Product offerings Exhibit 27: BrandSystems: Products and their features Exhibit 28: Other prominent vendors

BrandMaker, BrandSystems, IBM, Infor, Microsoft, SAP, SAS Institute, Teradata, Workfront, Elateral, Adnovate, Adobe Systems, Capital ID, Censhare, Code Worldwide, Direxxis, MarcomCentral, Oracle, Saepio.