Table of Content PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Global spirits market • Global whiskey market • Global American whiskey market • Five forces analysis PART 06: Market segmentation by distribution channel PART 07: Geographical segmentation • American whiskey market in Americas • American whiskey market in EMEA • American whiskey market in APAC PART 08: Key leading countries • US • Germany • Australia • UK PART 09: Market drivers PART 10: Impact of drivers PART 11: Market challenges PART 12: Impact of drivers and challenges PART 13: Market trends PART 14: Vendor landscape • Beam Suntory • Brown-Forman • Diageo • Gruppo Campari • Heaven Hill • Other prominent vendors PART 15: Appendix • List of abbreviations PART 16: Explore Technavio   List of Exhibits Exhibit 01: Key countries in each region Exhibit 02: Segmentation by distribution channels Exhibit 03: Product offerings Exhibit 04: Overview of global whiskey market Exhibit 05: Global spirits market by volume 2015-2020 (billions of liters) Exhibit 06: Global spirits market: Product segmentation by volume 2015 Exhibit 07: Global whiskey market by volume 2015-2020 (billions of liters) Exhibit 08: Global whiskey market: Product segmentation by volume 2015 Exhibit 09: Global whiskey market overview 2015-2020 (billions of liters) Exhibit 10: Global whiskey market 2015 and 2020 Exhibit 11: Global American whiskey market by volume 2015-2020 (millions of liters) Exhibit 12: Global American whiskey market by revenue 2015-2020 ($ billions) Exhibit 13: Five forces analysis Exhibit 14: Global American whiskey market by distribution channel 2015 Exhibit 15: World Internet users by region 2015 (millions of users) Exhibit 16: Number of convenience stores 2014 and 2015 Exhibit 17: Overview of geographical segmentation of global American whiskey market 2015 and 2020 Exhibit 18: Comparison of CAGRs of various geographic regions in global American whiskey market 2016-2020 Exhibit 19: American whiskey market in Americas (millions of liters) Exhibit 20: American whiskey market in EMEA 2015-2020 (millions of liters) Exhibit 21: Urbanization in EMEA 2014 Exhibit 22: American whiskey market in APAC 2015-2020 (millions of liters) Exhibit 23: Key leading countries by volume Exhibit 24: US: Country overview 2012-2016 Exhibit 25: Germany: Country profile 2012-2016 Exhibit 26: Australia: Country profile 2012-2016 Exhibit 27: UK: Country profile 2012-2016 Exhibit 28: Impact of drivers Exhibit 29: Impact of drivers and challenges Exhibit 30: Global American whiskey market: Market share analysis 2015 Exhibit 31: Beam Suntory: Product overview Exhibit 32: Beam Suntory: Strength and weakness Exhibit 33: Brown-Forman: Product overview Exhibit 34: Brown-Forman: Strength and weakness Exhibit 35: Product overview Exhibit 36: Diageo: Geographical segmentation Exhibit 37: Diageo: Presence of market in each region Exhibit 38: Product overview in global American whiskey market Exhibit 39: Diageo: Strength and weakness Exhibit 40: Gruppo Campari: Product overview in global American whiskey market Exhibit 41: Gruppo Campari: Strength and weakness Exhibit 42: Heaven Hill: Product overview Exhibit 43: Heaven Hill: Product overview in global American whiskey market Exhibit 44: Heaven Hill: Strength and weakness

Beam Suntory, Brown-Forman, Diageo, Gruppo Campari, Heaven Hill, Alexandrion Grup Romania, Alltech Lexington Brewing and Distilling, Barrel House Distilling, Boone County Distilling, Boundary Oak Distillery, Kirin Brewery, Michter’s Distillery, Sazerac, Willett Distillery.