PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Cerf Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Country overview • Market overview • Global baby food and formula market • Baby food and formula market in US • Five forces analysis PART 06: Market segmentation by product • Prepared baby food market in US • Dried baby food market in US • Milk formula market in US • Other baby food market in the US PART 07: Market segmentation by distribution channel PART 08: Market drivers PART 09: Impact of drivers PART 10: Market challenges PART 11: Impact of drivers and challenges PART 12: Market trends PART 13: Vendor landscape • Competitive scenario • Abbott • Danone • Hero • Kraft Heinz • Mead Johnson (MJN) • Nestlé • Other prominent vendors PART 14: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: US: Overview Exhibit 03: Overview of baby food and formula market in US 2015 Exhibit 04: Global baby food and formula market 2015-2020 ($ billions) Exhibit 05: Global baby food and formula market by product type 2015 Exhibit 06: Global baby food and formula market by product type 2020 Exhibit 07: Baby food and formula market in US 2015-2020 ($ billions) Exhibit 08: Five forces analysis Exhibit 09: Overview of baby food and formula market in US by product 2015-2020 Exhibit 10: Prepared baby food market in US 2015-2020 ($ billions) Exhibit 11: Dried baby food market in US 2015-2020 ($ billions) Exhibit 12: Milk formula market in US 2015-2020 ($ millions) Exhibit 13: Percentage of infants below six months who are breastfed in US 2010-2014 Exhibit 14: Milk formula market in US by product type 2015 Exhibit 15: Other baby food market in US 2015-2020 ($ millions) Exhibit 16: Baby food and formula market in US by distribution channel 2015 Exhibit 17: Number of supermarkets and hypermarkets in US 2013-2015 Exhibit 18: Number of convenience stores in US 2011-2015 Exhibit 20: Working women population as % of total women population in US 2011-2015 Exhibit 21: Population growth in major cities between 2010 and 2013 Exhibit 22: Sources from which parents learn about baby food and infant formula and make purchasing decision Exhibit 23: Impact of drivers Exhibit 24: Birth rate in US 2009-2014 (births/1,000 population) Exhibit 25: Impact of drivers and challenges Exhibit 26: Internet penetration in US 2010-2014 Exhibit 27: Market share: Baby food and formula market in US 2015 Exhibit 28: Abbott: Business segmentation by revenue 2014 Exhibit 29: Abbott: Business segmentation by revenue 2013 and 2014 ($ billions) Exhibit 30: Hero: Business segmentation by revenue 2014 Exhibit 31: Hero: Business segmentation by revenue 2013 and 2014 ($ millions) Exhibit 32: Kraft Heinz: Product offerings Exhibit 33: Kraft Heinz: Forms of baby food Exhibit 34: MJN: Product segmentation by revenue 2015 Exhibit 35: Nestlé: Product segmentation by revenue 2014 Exhibit 36: Nestlé: Product segmentation by revenue 2013 and 2014 ($ billions)

Abbott, Danone, Hero, Kraft Heinz, Mead Johnson, Nestlé, Amara Baby Food, Baby Gourmet, Friso, Green Monkey, Healthy Sprouts Foods, Initiative Foods, Little Duck Organics, Morinaga, North Castle Partners, Nurture (Happy Family), One Earth Farms, Parent's Choice, Plum Organics, Sprout Foods, Stonyfield Farm, Tastybaby.